---
description: Compare Matomo vs Adobe Analytics regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Matomo vs Adobe Analytics Comparison
---

Breadcrumb: [Home](/) > [Statistical Analysis Software](/directory/4338/statistical-analysis/software) > [Matomo \<span\>vs\</span\> Adobe Analytics](https://www.softwareadvice.ie/compare/101543/353651/matomo/vs/adobe-analytics)

# Compare Matomo vs Adobe Analytics

Canonical: https://www.softwareadvice.ie/compare/101543/353651/matomo/vs/adobe-analytics

> Detailed comparison between Matomo and Adobe Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Matomo | Adobe Analytics |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 62 | 237 |
| **Starting Price** | US$9.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Matomo

- A/B Testing
- API
- Conversion Tracking
- Customisable Branding
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Discovery
- Data Visualisation
- Multi-Channel Attribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Website Analytics

### Adobe Analytics

- A/B Testing
- API
- Conversion Tracking
- Customisable Branding
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Discovery
- Data Visualisation
- Multi-Channel Attribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Search/Filter
- Website Analytics

## Links

- [View Matomo Profile](https://www.softwareadvice.ie/software/101543/matomo)
- [View Adobe Analytics Profile](https://www.softwareadvice.ie/software/353651/adobe-analytics)
- [View Original Comparison](https://www.softwareadvice.ie/compare/101543/353651/matomo/vs/adobe-analytics)

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