---
description: Compare Guusto vs Preferred Patron Loyalty regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Guusto vs Preferred Patron Loyalty Comparison
---

Breadcrumb: [Home](/) > [Employee Recognition Software](/directory/3780/employee-recognition/software) > [Guusto \<span\>vs\</span\> Preferred Patron Loyalty](https://www.softwareadvice.ie/compare/105459/152578/guusto/vs/preferred-patron)

# Compare Guusto vs Preferred Patron Loyalty

Canonical: https://www.softwareadvice.ie/compare/105459/152578/guusto/vs/preferred-patron

> Detailed comparison between Guusto and Preferred Patron Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Guusto | Preferred Patron Loyalty |
| **Overall rating** | 4.9/5 | 4.9/5 |
| **Total Reviews** | 3806 | 109 |
| **Starting Price** | US$4.80 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Chat/Messaging
- Commenting/Notes
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Mobile Access
- Performance Metrics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Management

### Preferred Patron Loyalty

- AI/Machine Learning
- API
- Activity Dashboard
- Chat/Messaging
- Commenting/Notes
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Mobile Access
- Performance Metrics
- Referral Tracking
- Reminders
- Reporting/Analytics
- Rewards Management

## Links

- [View Guusto Profile](https://www.softwareadvice.ie/software/105459/guusto)
- [View Preferred Patron Loyalty Profile](https://www.softwareadvice.ie/software/152578/preferred-patron)
- [View Original Comparison](https://www.softwareadvice.ie/compare/105459/152578/guusto/vs/preferred-patron)

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Guusto delivers recognition to frontline, contingent, and offline workers without requiring email, an app, or contact details upfront. Reach employees via SMS, push notifications, QR codes, printed cards, intranet, TV displays, or integrations with existing frontline communication tools. No contact information on file? Route recognition to a manager for in-person handoff, so it reaches the people actually doing the work.\n\nDrive Adoption Without the Admin\n\nIf a recognition program fails, it’s often because participation drops after the excitement of the launch. Guusto is designed to drive sustained participation. AI recognition scores help employees get better at recognition, while proactive nudges suggest people who are due for it.\n\nManager insights and first-line approval workflows help leaders act without a central admin. Automated milestones ensure anniversaries, birthdays, and key moments are never missed. 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Configure earning rules, redemptions, expirations, bonuses, scheduled offers, auto-issue promotions, and replenishment campaigns.\n\nBuilt-in messaging – Engage members with email, SMS, mobile wallet, and in-app messaging. Automate welcomes, birthdays, win-backs, “miss-you” campaigns, promos, event reminders, and behavior-triggered journeys.\n\nSegmentation and automation – Build audiences by visit recency, spend, location, product mix, cohort, membership status, or engagement behavior. Send one-time campaigns or always-on journeys that react to customer activity.\n\nAnalytics and insights – Track repeat visits, average spend, campaign lift, reward liability, member activity, cohort behavior, SKU performance, and store-level results so teams can see what is working and where to improve.\n\nMulti-location management – Maintain brand standards with central templates, shared assets, approval workflows, and corporate guardrails while giving locations flexibility for local calendars, partners, and inventory realities.\n\nKiosk, POS, and check-in options – Support enrollment, check-ins, earning, and redemption through store-front workflows, kiosk enhancements, POS options, and mobile-friendly experiences.\n\nAPIs and integrations – Connect loyalty data with ecommerce, CRM, analytics, reporting, and other business systems. 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