---
description: Compare Ekata Pro Insight vs Persona regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Ekata Pro Insight vs Persona Comparison
---

Breadcrumb: [Home](/) > [Fraud Management Tools](/directory/4642/financial-fraud-detection/software) > [Ekata Pro Insight \<span\>vs\</span\> Persona](https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona)

# Compare Ekata Pro Insight vs Persona

Canonical: https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona

> Detailed comparison between Ekata Pro Insight and Persona. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Ekata Pro Insight | Persona |
| **Overall rating** | 4.8/5 | 4.8/5 |
| **Total Reviews** | 8 | 26 |
| **Starting Price** | US$200.00 | US$250.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Ekata Pro Insight

- API
- Authentication
- Data Verification
- Financial Transaction Approval
- For Insurance Industry
- For eCommerce
- Fraud Detection
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Reporting & Statistics
- Risk Assessment
- Search/Filter
- Third-Party Integrations
- Transaction Monitoring
- Workflow Management

### Persona

- API
- Authentication
- Customisable Templates
- Data Verification
- Financial Transaction Approval
- For Insurance Industry
- For eCommerce
- Fraud Detection
- Payment Fraud Prevention
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Reporting & Statistics
- Risk Analysis
- Risk Assessment
- SARs
- Search/Filter
- Third-Party Integrations
- Transaction Monitoring
- Workflow Management

## Links

- [View Ekata Pro Insight Profile](https://www.softwareadvice.ie/software/113142/ekata-pro-insight)
- [View Persona Profile](https://www.softwareadvice.ie/software/393949/persona)
- [View Original Comparison](https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Ekata Pro Insight vs Persona Comparison","description":"Compare Ekata Pro Insight vs Persona regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona","about":[{"@id":"https://www.softwareadvice.ie/software/113142/ekata-pro-insight#software"},{"@id":"https://www.softwareadvice.ie/software/393949/persona#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Ekata Pro Insight","description":"Ekata’s Pro Insight is the only cloud-based, identity review solution that empowers manual review teams to assess identity risk, approve good transactions and investigate fraud faster and with greater confidence and accuracy, on a global scale. Suitable for fraud analysis teams across ecommerce, travel and hospitality, fintech, payment providers, financial services and more, Pro Insight is tailored to highlight the critical points of an identity. It does this by combining several data points together with merchant/in-house data and information to judge the fraud risk of a particular identity behind a transaction within a single, comprehensive view. Furthermore, manual review agents can access the full identity review results for any transaction directly from any platform, in one single click.  \n\nTailored specifically to enable several ways to search, Pro Insight provides robust analytics, reporting and admin tools, along with direct workflow integrations for both existing and proprietary platforms and a clear, focused user experience.  \n\nPro Insight is powered by sophisticated data science and real-time, advanced machine learning insights pulled from Ekata’s award-winning Identity Network, Identity Review. This provides a comprehensive insight into a user’s identity by cross-checking the five core data elements of name, email, phone, address and IP address and understanding how these elements are being used online.  \n\nIn turn, this rich, granular data enables organizations to not only streamline the customer experience by approving good transactions faster and reducing false positive rates, but it also increases productivity with a single cross-border solution that reduces manual review queues.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7fc3b1e8-411f-4811-8864-510dc13cc7a3.png","url":"https://www.softwareadvice.ie/software/113142/ekata-pro-insight","@id":"https://www.softwareadvice.ie/software/113142/ekata-pro-insight#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":8},"offers":{"price":"200","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Persona","description":"Persona offers a best-in-class unified identity platform that gives organizations the building blocks they need to design and manage fully customizable identity programs – including KYC, KYB, AML, age assurance, and employee verification – across 200+ countries and territories. Persona serves any organization that needs to meet compliance standards, secure their workforce, fight fraud, or build trust by verifying the real identities of people or businesses. Notable customers of Persona include Etsy, LinkedIn, Lyft, Figma, Payoneer, Reddit, Ripple, Square, Travelex, Twilio, and Udemy.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6507dc01-08b7-4591-b3d8-b78481ea679a.png","url":"https://www.softwareadvice.ie/software/393949/persona","@id":"https://www.softwareadvice.ie/software/393949/persona#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":26},"offers":{"price":"250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Fraud Management Tools","position":2,"item":"/directory/4642/financial-fraud-detection/software","@type":"ListItem"},{"name":"Ekata Pro Insight vs Persona","position":3,"item":"https://www.softwareadvice.ie/compare/113142/393949/ekata-pro-insight/vs/persona","@type":"ListItem"}]}]}
</script>