---
description: Compare Instagram vs POSTLY regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Instagram vs POSTLY Comparison
---

Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram \<span\>vs\</span\> POSTLY](https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly)

# Compare Instagram vs POSTLY

Canonical: https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly

> Detailed comparison between Instagram and POSTLY. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Instagram | POSTLY |
| **Overall rating** | 4.7/5 | 4.3/5 |
| **Total Reviews** | 5223 | 26 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Videos | Webinars, Documentation, Videos |

## Key features

### Instagram

- Automated Publishing
- Automated Scheduling
- Blogs
- Campaign Analytics
- Campaign Management
- Content Management
- Customisable Branding
- Email Marketing
- Engagement Tracking
- Image Library
- Moderation
- Monitoring
- Multi-Account Management
- Post Scheduling
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tagging

### POSTLY

- Automated Publishing
- Automated Scheduling
- Campaign Analytics
- Campaign Management
- Content Management
- Customisable Branding
- Customisable Templates
- Email Marketing
- Engagement Tracking
- Image Library
- Multi-Account Management
- Post Scheduling
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Tagging

## Links

- [View Instagram Profile](https://www.softwareadvice.ie/software/115029/instagram)
- [View POSTLY Profile](https://www.softwareadvice.ie/software/340375/postly)
- [View Original Comparison](https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Instagram vs POSTLY Comparison","description":"Compare Instagram vs POSTLY regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly","about":[{"@id":"https://www.softwareadvice.ie/software/115029/instagram#software"},{"@id":"https://www.softwareadvice.ie/software/340375/postly#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly#webpage","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Instagram","description":"Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords.\n\n\nInstagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk.\n\n\nInstagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/08b79395-1315-4fca-80c8-81a3616f8d02.png","url":"https://www.softwareadvice.ie/software/115029/instagram","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/115029/instagram#software","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":5223,"ratingValue":4.7},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"POSTLY","description":"Postly is built for creators, startups, agencies, marketing teams, and developers who need to manage campaigns across multiple brands or channels without juggling separate tools. From one workspace, teams can plan content, generate on-brand text and media with AI Studio, review and approve drafts, and publish across social networks, blogs, email platforms, messaging channels, Google Business Profile, and Bio Pages.\n\nUsers can organize media and brand assets, schedule content individually or in bulk, run recurring campaigns, respond through a unified social inbox, capture contacts in Postly CRM, and analyze account and post performance. Unlimited team members and workspaces on Pro make it suitable for collaborative and client-facing workflows.\n\nFor custom automation, Postly provides a REST API, signed webhooks, Google Sheets and no-code connectors, plus MCP support for ChatGPT, Claude, Gemini, and custom AI agents. Scoped workspace permissions allow connected tools to create drafts, upload media, validate channel requirements, manage campaigns, publish approved content, retrieve analytics, and monitor delivery. Support is available through chat, email, documentation, videos, and webinars. A 7-day free trial is available, with channel-based paid plans starting at a five-channel minimum.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/477f9a62-e39e-4ce8-bdcd-66094c9e467f.png","url":"https://www.softwareadvice.ie/software/340375/postly","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/340375/postly#software","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":26,"ratingValue":4.3},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","@id":"https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Networking Tools","position":2,"item":"/directory/4178/social-networking/software","@type":"ListItem"},{"name":"Instagram vs POSTLY","position":3,"item":"https://www.softwareadvice.ie/compare/115029/340375/instagram/vs/postly","@type":"ListItem"}]}]}
</script>
