---
description: Compare AdRoll vs Google Ads regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: AdRoll vs Google Ads Comparison
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [AdRoll \<span\>vs\</span\> Google Ads](https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads)

# Compare AdRoll vs Google Ads

Canonical: https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads

> Detailed comparison between AdRoll and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | AdRoll | Google Ads |
| **Overall rating** | 4.0/5 | 4.4/5 |
| **Total Reviews** | 74 | 1006 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Webinars, Documentation, Videos | Videos |

## Key features

### AdRoll

- API
- Activity Dashboard
- Behavior Analytics
- CRM
- Campaign Analytics
- Campaign Management
- Cross Channel Attribution
- Dynamic Content
- Lead Management
- ROI Tracking
- Real-Time Data
- Sales Analytics
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Google Ads

- API
- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Monitoring
- ROI Tracking

## Links

- [View AdRoll Profile](https://www.softwareadvice.ie/software/124681/adroll)
- [View Google Ads Profile](https://www.softwareadvice.ie/software/135892/google-ads)
- [View Original Comparison](https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"AdRoll vs Google Ads Comparison","description":"Compare AdRoll vs Google Ads regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads","about":[{"@id":"https://www.softwareadvice.ie/software/124681/adroll#software"},{"@id":"https://www.softwareadvice.ie/software/135892/google-ads#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads#webpage","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"AdRoll","description":"AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository.\n\n\nThe application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics.\n\n\nAdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0be182a4-d5d9-4373-9bb9-8f8f83257a9f.png","url":"https://www.softwareadvice.ie/software/124681/adroll","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/124681/adroll#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":74},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Ads","description":"Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.\n\n\nIt allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track advertising campaigns in real-time and review high-impact recommendations, even from remote locations.\n\n\nIt provides Google Ads API, enabling advertisement agencies to manage large Google Ads accounts and campaigns, create bidding strategies and generate custom reports. Pricing is available on request and support is extended via online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cec377e9-cd99-4166-9186-591480e35ce3.png","url":"https://www.softwareadvice.ie/software/135892/google-ads","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/135892/google-ads#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":1006},"operatingSystem":"Cloud, Android"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/1702/analytics-tools/software","@type":"ListItem"},{"name":"AdRoll vs Google Ads","position":3,"item":"https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/compare/124681/135892/adroll/vs/google-ads#breadcrumblist"}]}
</script>