---
description: Compare Hotjar vs VWO Testing regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Hotjar vs VWO Testing Comparison
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Hotjar \<span\>vs\</span\> VWO Testing](https://www.softwareadvice.ie/compare/136486/158908/hotjar/vs/vwo-testing)

# Compare Hotjar vs VWO Testing

Canonical: https://www.softwareadvice.ie/compare/136486/158908/hotjar/vs/vwo-testing

> Detailed comparison between Hotjar and VWO Testing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | VWO Testing |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 539 | 91 |
| **Starting Price** | US$39.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- A/B Testing
- API
- Annotations
- Audience Targeting
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- For Mobile
- For Websites
- Geotargeting
- Heatmaps
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Statistical Analysis
- Surveys & Feedback
- Visitor Tracking
- Web Traffic Reporting

### VWO Testing

- A/B Testing
- API
- Annotations
- Audience Targeting
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- For Mobile
- For Websites
- Geotargeting
- Heatmaps
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Statistical Analysis
- Surveys & Feedback
- Visitor Tracking
- Web Traffic Reporting

## Links

- [View Hotjar Profile](https://www.softwareadvice.ie/software/136486/hotjar)
- [View VWO Testing Profile](https://www.softwareadvice.ie/software/158908/vwo-testing)
- [View Original Comparison](https://www.softwareadvice.ie/compare/136486/158908/hotjar/vs/vwo-testing)

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