---
description: Compare Google Analytics 360 vs Smartlook regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Smartlook Comparison
---

Breadcrumb: [Home](/) > [Dashboard Software](/directory/440/dashboard/software) > [Google Analytics 360 \<span\>vs\</span\> Smartlook](https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook)

# Compare Google Analytics 360 vs Smartlook

Canonical: https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook

> Detailed comparison between Google Analytics 360 and Smartlook. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Smartlook |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8101 | 136 |
| **Starting Price** | - | US$55.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Visualisation
- Interactive Reports
- Keyword Tracking
- Multi-Channel Data Collection
- Performance Metrics
- Product Data Management
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Tagging
- Time on Site Tracking
- Website Analytics

### Smartlook

- API
- Activity Dashboard
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Visualisation
- Interactive Reports
- Keyword Tracking
- Multi-Channel Data Collection
- Performance Metrics
- Product Data Management
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Tagging
- Time on Site Tracking
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.ie/software/137155/google-analytics)
- [View Smartlook Profile](https://www.softwareadvice.ie/software/172537/smartlook)
- [View Original Comparison](https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Smartlook Comparison","description":"Compare Google Analytics 360 vs Smartlook regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook","about":[{"@id":"https://www.softwareadvice.ie/software/137155/google-analytics#software"},{"@id":"https://www.softwareadvice.ie/software/172537/smartlook#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook#webpage","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f469604e-be26-4b52-99d4-f6df1e28454a.png","url":"https://www.softwareadvice.ie/software/137155/google-analytics","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/137155/google-analytics#software","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":8101,"ratingValue":4.7},"operatingSystem":"Cloud, Android"},{"name":"Smartlook","description":"Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps.\n\n\nSmartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads.\n\n\nPrimarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8fa76a9f-950a-4720-9ae8-e173058c5133.png","url":"https://www.softwareadvice.ie/software/172537/smartlook","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/172537/smartlook#software","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":136,"ratingValue":4.7},"offers":{"price":"55","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","@id":"https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Dashboard Software","position":2,"item":"/directory/440/dashboard/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Smartlook","position":3,"item":"https://www.softwareadvice.ie/compare/137155/172537/google-analytics/vs/smartlook","@type":"ListItem"}]}]}
</script>
