---
description: Compare Google Analytics 360 vs BigQuery regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs BigQuery Comparison
---

Breadcrumb: [Home](/) > [Dashboard Software](/directory/440/dashboard/software) > [Google Analytics 360 \<span\>vs\</span\> BigQuery](https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery)

# Compare Google Analytics 360 vs BigQuery

Canonical: https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery

> Detailed comparison between Google Analytics 360 and BigQuery. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | BigQuery |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8101 | 37 |
| **Starting Price** | - | US$0.01 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Google Analytics 360

- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- Forecasting
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Third-Party Integrations

### BigQuery

- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customisable Templates
- Dashboard Creation
- Data Clustering
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- Forecasting
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.ie/software/137155/google-analytics)
- [View BigQuery Profile](https://www.softwareadvice.ie/software/354939/google-cloud-bigquery)
- [View Original Comparison](https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs BigQuery Comparison","description":"Compare Google Analytics 360 vs BigQuery regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery","about":[{"@id":"https://www.softwareadvice.ie/software/137155/google-analytics#software"},{"@id":"https://www.softwareadvice.ie/software/354939/google-cloud-bigquery#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f469604e-be26-4b52-99d4-f6df1e28454a.png","url":"https://www.softwareadvice.ie/software/137155/google-analytics","@id":"https://www.softwareadvice.ie/software/137155/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8101},"operatingSystem":"Cloud, Android"},{"name":"BigQuery","description":"Google Cloud BigQuery is a data and AI platform designed to manage the entire data lifecycle, from ingestion to generating AI-driven insights. It is used by data scientists, analysts, engineers, and business users to process large datasets and extract meaningful information. The platform supports data warehousing, analytics, and machine learning workflows within a single environment.\n\nBigQuery includes predictive analytics and AI capabilities, enabling users to train, evaluate, and deploy machine learning models using SQL. It provides AI-driven tools tailored to specific roles, such as a Data Engineering Agent for automating data preparation and pipeline creation, a Data Science Agent for feature engineering and model training, and a Conversational Analytics Agent for natural language queries. The platform supports Apache Iceberg for read and write operations, generative AI functions for analyzing multimodal data such as images, PDFs, audio, and video, and real-time analytics through SQL-based continuous queries. Additional features include BigQuery Graph for identifying complex data relationships, vector search for context-based retrieval, and geospatial analytics with access to Earth Engine imagery and Google Maps Platform datasets.\n\nThe platform includes automated governance features such as metadata harvesting, data profiling, quality checks, and lineage tracking through Knowledge Catalog. It supports various data ingestion methods, including batch loads via BigQuery Data Transfer Service, streaming data through Pub/Sub subscriptions, and change data capture from databases using Datastream.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6378a0ee-54b9-46ee-8dc2-0162ec3cf6e5.png","url":"https://www.softwareadvice.ie/software/354939/google-cloud-bigquery","@id":"https://www.softwareadvice.ie/software/354939/google-cloud-bigquery#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":37},"offers":{"price":"0.01","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Dashboard Software","position":2,"item":"/directory/440/dashboard/software","@type":"ListItem"},{"name":"Google Analytics 360 vs BigQuery","position":3,"item":"https://www.softwareadvice.ie/compare/137155/354939/google-analytics/vs/google-cloud-bigquery","@type":"ListItem"}]}]}
</script>