---
description: Compare Tableau vs Matomo regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Tableau vs Matomo Comparison
---

Breadcrumb: [Home](/) > [Location Intelligence Software](/directory/4255/location-intelligence/software) > [Tableau \<span\>vs\</span\> Matomo](https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo)

# Compare Tableau vs Matomo

Canonical: https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo

> Detailed comparison between Tableau and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Tableau | Matomo |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 2362 | 62 |
| **Starting Price** | US$15.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Key features

### Tableau

- A/B Testing
- API
- Customer Database
- Customisable Branding
- Customization
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Discovery
- Heatmaps
- KPI Monitoring
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Visual Analytics

### Matomo

- A/B Testing
- API
- Customer Database
- Customisable Branding
- Customization
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Discovery
- Heatmaps
- KPI Monitoring
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Visual Analytics

## Links

- [View Tableau Profile](https://www.softwareadvice.ie/software/1940/tableau)
- [View Matomo Profile](https://www.softwareadvice.ie/software/101543/matomo)
- [View Original Comparison](https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Tableau vs Matomo Comparison","description":"Compare Tableau vs Matomo regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo","about":[{"@id":"https://www.softwareadvice.ie/software/1940/tableau#software"},{"@id":"https://www.softwareadvice.ie/software/101543/matomo#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"}},{"name":"Tableau","description":"Tableau is a visual analytics platform that helps organizations of all sizes — from non-profits to global enterprises — across industries including healthcare, financial services, sales, marketing, and IT management see and understand their data.\n\nThe platform can be deployed as a fully managed cloud-based service (Tableau Cloud), a self-managed on-premises or private cloud installation (Tableau Server), or as a desktop application (Tableau Desktop), with browser-based authoring available on both cloud and server options.\n\nCore features include drag-and-drop data authoring and visualization, data cleaning and preparation tools, pre-built customizable dashboards, KPI monitoring delivered in Slack, Microsoft Teams, and email, and an AI assistant that turns natural language prompts into visualizations and dashboard summaries. A semantic layer centralizes governed business logic, while data lineage and quality tools support compliance and data governance needs. Embedded analytics and capacity-based licensing allow broad access without per-user costs.\n\nTableau serves data analysts, business users, executives, IT professionals, and Salesforce CRM customers through role-based licensing tiers.\n\nSupport is available through a knowledge base, online resources, and community forums, with additional options depending on the subscription plan.","image":"https://images.g2crowd.com/display-layer-screenshots/1213/90e89181b5ed0fc72ba7d3ecd32c37b9fa0e92f4c1b4c87491b8c2bcf3a1294c.png","url":"https://www.softwareadvice.ie/software/1940/tableau","@id":"https://www.softwareadvice.ie/software/1940/tableau#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2362,"ratingValue":4.6},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise"},{"name":"Matomo","description":"Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy.\n\nData compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements.\n\n\nMatomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface using custom logos, themes, fonts and colors.\n\n\nMatomo supports integration with various third-party applications including WordPress, Drupal, Magento, PrestaShop, Odoo, SharePoint and more. Pricing includes monthly subscriptions and support is extended via user guides, FAQs and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1b2b15b8-ff5c-492b-b401-ea72790068d2.png","url":"https://www.softwareadvice.ie/software/101543/matomo","@id":"https://www.softwareadvice.ie/software/101543/matomo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":62,"ratingValue":4.7},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Location Intelligence Software","position":2,"item":"/directory/4255/location-intelligence/software","@type":"ListItem"},{"name":"Tableau vs Matomo","position":3,"item":"https://www.softwareadvice.ie/compare/1940/101543/tableau/vs/matomo","@type":"ListItem"}]}]}
</script>