---
description: Compare Marketo Engage vs Singular regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Marketo Engage vs Singular Comparison
---

Breadcrumb: [Home](/) > [Sales Force Automation Software](/directory/254/sales-force-automation/software) > [Marketo Engage \<span\>vs\</span\> Singular](https://www.softwareadvice.ie/compare/21522/197479/marketo-engage/vs/singular)

# Compare Marketo Engage vs Singular

Canonical: https://www.softwareadvice.ie/compare/21522/197479/marketo-engage/vs/singular

> Detailed comparison between Marketo Engage and Singular. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Singular |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 710 | 27 |
| **Starting Price** | - | US$795.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Marketo Engage

- API
- Activity Tracking
- Attribution Modeling
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Cross Channel Attribution
- Customisable Branding
- Customisable Templates
- Dashboard
- Engagement Tracking
- KPI Monitoring
- Lead Capture
- Monitoring
- Performance Management
- Real-Time Data
- Real-Time Reporting
- Reminders
- Social Media Integration
- Visitor Tracking

### Singular

- API
- Activity Tracking
- Attribution Modeling
- Campaign Planning
- Channel Management
- Conversion Rate Optimisation
- Cross Channel Attribution
- Customisable Branding
- Customisable Templates
- Dashboard
- Engagement Tracking
- KPI Monitoring
- Lead Capture
- Monitoring
- Performance Management
- Real-Time Data
- Real-Time Reporting
- Reminders
- Social Media Integration
- Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.softwareadvice.ie/software/21522/marketo-engage)
- [View Singular Profile](https://www.softwareadvice.ie/software/197479/singular)
- [View Original Comparison](https://www.softwareadvice.ie/compare/21522/197479/marketo-engage/vs/singular)

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