---
description: Compare Adobe Campaign vs SAS Customer Intelligence 360 regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Adobe Campaign vs SAS Customer Intelligence 360 Comparison
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [Adobe Campaign \<span\>vs\</span\> SAS Customer Intelligence 360](https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence)

# Compare Adobe Campaign vs SAS Customer Intelligence 360

Canonical: https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence

> Detailed comparison between Adobe Campaign and SAS Customer Intelligence 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Adobe Campaign | SAS Customer Intelligence 360 |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 186 | 8 |
| **Starting Price** | - | US$8,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Adobe Campaign

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Dashboard
- Document Management
- Dynamic Content
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### SAS Customer Intelligence 360

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Customer Database
- Dashboard
- Document Management
- Dynamic Content
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Adobe Campaign Profile](https://www.softwareadvice.ie/software/21714/adobe-marketing-cloud)
- [View SAS Customer Intelligence 360 Profile](https://www.softwareadvice.ie/software/358275/sas-customer-intelligence)
- [View Original Comparison](https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Adobe Campaign vs SAS Customer Intelligence 360 Comparison","description":"Compare Adobe Campaign vs SAS Customer Intelligence 360 regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence","about":[{"@id":"https://www.softwareadvice.ie/software/21714/adobe-marketing-cloud#software"},{"@id":"https://www.softwareadvice.ie/software/358275/sas-customer-intelligence#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Adobe Campaign","description":"Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure marketing campaigns at scale. The robust workflow automation, integrated data management, and precise targeting capabilities within Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement and ROI. \n\nUnified Customer Profile\nBuild unified customer profiles from data gathered across all your marketing channels. Using all your customer data - from online and offline sources - Adobe Campaign makes it possible to build  a single, connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions.\n\nCross-Channel Campaign Workflows\nReach customers with campaigns that make an impact across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale. This makes it possible to deliver consistent experiences, accelerate execution, and drive performance across channels. \n\nData Management &amp; Segmentation\nCreate highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences.\n\nPersonalized Offers\nAdobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage and deploy dynamic offers across campaigns and then evaluate results using centralized tools, rule-based logic, offer simulation, and performance insights.\n\nContent Authoring &amp; AI Assistant\nAdobe Campaign gives your teams the tools to author and manage personalized content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. \n\nDynamic Reporting &amp; Measurement\nUse built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business. Share reports to wider teams on an automated or recurring basis.\n\nManaged Cloud Services\nAdobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale.  Organizations can deploy enterprise campaigns with confidence--even at peak volumes--and benefit from high availability, lower operational overhead, and reduced IT dependency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b7449e69-6c92-42b5-be47-f7c9bcf570c3.jpg","url":"https://www.softwareadvice.ie/software/21714/adobe-marketing-cloud","@id":"https://www.softwareadvice.ie/software/21714/adobe-marketing-cloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":186},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"SAS Customer Intelligence 360","description":"SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer Intelligence 360 combines both direct and digital campaign management into one solution. Using the customer data gathered from detailed online behavior data in combination with customer data from other offline channels, SAS Customer Intelligence builds a complete view of the customer and their behavior, enabling marketers to convert this information into successful offers and campaigns.\n\nWith SAS Customer Intelligence 360, marketers have a complete view of everything needed to optimize the individual customer journey, helping brands to deliver a consistent customer experience over all channels, both digital and direct. As a result, brand marketers can use everything they know about a customer to create more relevant, targeted, and individualized communications. Integration of online and offline data using SAS Customer Intelligence 360 allows marketers to gain a rich, multichannel customer understanding. With our hybrid architecture, SAS Customer Intelligence 360 allows organizations to leverage data from all customer channels to benefit the entire enterprise.\n\nSAS Customer Intelligence 360 provides a built-in, easy to use guided analytics capability that empowers true predictive marketing. These guided analytics capabilities include automatically derived segmentation and applied optimization that augment the intelligence that marketers already have about their customer base, enabling them to make more strategic decisions for their campaigns.  SAS Customer Intelligence 360 includes analytics that give marketers a forward-looking view of their customers’ journeys, aiding marketers in identifying which business drivers are most significant and how they will perform in the future. With activity maps, marketers can account for how customers move across inbound and outbound channels, stitching together digital and traditional data to create a complete customer profile.\n\nAgile strategic marketing planning with SAS Customer Intelligence 360 allows easy access to detailed campaign information to help marketers select the best options during the planning stages of marketing campaigns. In addition, SAS Customer Intelligence 360 provides real time visibility into marketing process and timelines, optimizing marketing workflows and facilitating collaboration across all contributors. Marketers can also use SAS Customer Intelligence 360 to spend their marketing dollars more effectively, as SAS helps marketers avoid expensive tagging costs by embedding a single line of HTML code in each webpage instead of form and field level tagging like most online analytics vendors require.\n\nThe modular design of SAS Customer Intelligence 360 allows brands to start small and add additional capabilities when needed. With SAS 360 Discover, individual customer interactions can be turned into customer-centric knowledge using dynamic data collection. SAS 360 Engage effectively targets and delivers offers to customers who have interacted with a brand over various channels. SAS 360 Plan optimizes marketing operations from each end, including strategic planning and budgeting, resource management, and global marketing execution. With SAS 360 Match, stories can be derived from advertising data, ensuring success via narrow and accurate ad forecasting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/34e18252-11b5-46a2-af7f-01cddd00e6ee.png","url":"https://www.softwareadvice.ie/software/358275/sas-customer-intelligence","@id":"https://www.softwareadvice.ie/software/358275/sas-customer-intelligence#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":8},"offers":{"price":"8000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/4697/email-marketing/software","@type":"ListItem"},{"name":"Adobe Campaign vs SAS Customer Intelligence 360","position":3,"item":"https://www.softwareadvice.ie/compare/21714/358275/adobe-marketing-cloud/vs/sas-customer-intelligence","@type":"ListItem"}]}]}
</script>