---
description: Compare Linkly vs BetterLinks regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Linkly vs BetterLinks Comparison
---

Breadcrumb: [Home](/) > [URL Shortener Software](/directory/4420/url-shortener/software) > [Linkly \<span\>vs\</span\> BetterLinks](https://www.softwareadvice.ie/compare/223801/420261/linkly/vs/betterlinks)

# Compare Linkly vs BetterLinks

Canonical: https://www.softwareadvice.ie/compare/223801/420261/linkly/vs/betterlinks

> Detailed comparison between Linkly and BetterLinks. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Linkly | BetterLinks |
| **Overall rating** | 4.8/5 | - |
| **Total Reviews** | 59 | 0 |
| **Starting Price** | US$29.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Documentation, Videos | Documentation, Videos |

## Key features

### Linkly

- API
- Backlink Management
- Click Tracking
- Custom Domains
- Customer Activity Tracking
- Customisable Branding
- Dashboard
- Engagement Tracking
- For Marketing and Advertising
- Geotargeting
- Link Analytics
- Link Editing
- Link Redirection/Link Rotator
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- URL Customisation
- URL Shortener
- User Management

### BetterLinks

- API
- Click Tracking
- Custom Domains
- Customer Activity Tracking
- Engagement Tracking
- Geotargeting
- Link Analytics
- Link Editing
- Reporting/Analytics
- URL Customisation
- URL Shortener
- User Management

## Links

- [View Linkly Profile](https://www.softwareadvice.ie/software/223801/linkly)
- [View BetterLinks Profile](https://www.softwareadvice.ie/software/420261/betterlinks)
- [View Original Comparison](https://www.softwareadvice.ie/compare/223801/420261/linkly/vs/betterlinks)

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