---
description: Compare Sailthru vs Braze regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Sailthru vs Braze Comparison
---

Breadcrumb: [Home](/) > [Transactional Email Software](/directory/4325/transactional-email/software) > [Sailthru \<span\>vs\</span\> Braze](https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze)

# Compare Sailthru vs Braze

Canonical: https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze

> Detailed comparison between Sailthru and Braze. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Sailthru | Braze |
| **Overall rating** | 3.9/5 | 4.7/5 |
| **Total Reviews** | 11 | 168 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Sailthru

- API
- Activity Tracking
- Behavior Analytics
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Dashboard
- Dynamic Content
- Engagement Tracking
- Lead Capture
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Shortcodes
- Social Media Integration
- Subscriber Management

### Braze

- API
- Activity Tracking
- Behavior Analytics
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Dashboard
- Dynamic Content
- Engagement Tracking
- Lead Capture
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Shortcodes
- Social Media Integration
- Subscriber Management

## Links

- [View Sailthru Profile](https://www.softwareadvice.ie/software/228037/sailthru)
- [View Braze Profile](https://www.softwareadvice.ie/software/298874/braze)
- [View Original Comparison](https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Sailthru vs Braze Comparison","description":"Compare Sailthru vs Braze regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze","about":[{"@id":"https://www.softwareadvice.ie/software/228037/sailthru#software"},{"@id":"https://www.softwareadvice.ie/software/298874/braze#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Sailthru","description":"Sailthru by Zeta is a marketing automation platform designed to help businesses engage with customers across various channels including email, mobile, and web. It offers a multi-channel personalization solution and enables managers to view customers’ behavioral, purchase and consumer interest data via a unified platform.\n\nSailthru by Zeta allows users to create 360-degree customer profiles and capture both implicit and explicit data across all channels. It lets marketers gain actionable insights, manage personalized content, provide product recommendations and generate custom reports.\n\nPricing is available on request and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b8bf5b00-9333-477a-b320-df5cdddb891a.png","url":"https://www.softwareadvice.ie/software/228037/sailthru","@id":"https://www.softwareadvice.ie/software/228037/sailthru#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":11},"operatingSystem":"Cloud"},{"name":"Braze","description":"Braze is a customer engagement platform that helps B2C businesses of all sizes — from small businesses to global enterprises — manage and automate communications across email, push notifications, SMS, and in-app messaging. Retail, media, finance, and on-demand service companies are among the industries that use Braze to coordinate customer outreach across multiple channels from one place. The software is cloud-based, so teams can access it without installing anything on-site. Core features include audience segmentation, campaign automation, A/B testing, and real-time analytics. These tools help marketing teams send targeted messages to the right customers at the right time, based on behavior and preferences. Braze also offers a canvas flow builder that lets teams map out multi-step customer journeys visually. Support is available through a knowledge base, email, and a dedicated customer success team, with additional resources provided through an online community and documentation portal.","image":"https://images.g2crowd.com/display-layer-screenshots/20732/af97cab8d5739c87d351a3af6cff804311867b454663f36554da3cb5d1158d96.png","url":"https://www.softwareadvice.ie/software/298874/braze","@id":"https://www.softwareadvice.ie/software/298874/braze#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":168},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Transactional Email Software","position":2,"item":"/directory/4325/transactional-email/software","@type":"ListItem"},{"name":"Sailthru vs Braze","position":3,"item":"https://www.softwareadvice.ie/compare/228037/298874/sailthru/vs/braze","@type":"ListItem"}]}]}
</script>
