---
description: Compare Salesforce Marketing Cloud vs Act-On regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Salesforce Marketing Cloud vs Act-On Comparison
---

Breadcrumb: [Home](/) > [Distribution CRM Software](/directory/3846/distribution/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Act-On](https://www.softwareadvice.ie/compare/22998/25651/salesforce-socialcrm/vs/act-on)

# Compare Salesforce Marketing Cloud vs Act-On

Canonical: https://www.softwareadvice.ie/compare/22998/25651/salesforce-socialcrm/vs/act-on

> Detailed comparison between Salesforce Marketing Cloud and Act-On. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Act-On |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 526 | 258 |
| **Starting Price** | US$25.00 | US$900.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Act-On

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.ie/software/22998/salesforce-socialcrm)
- [View Act-On Profile](https://www.softwareadvice.ie/software/25651/act-on)
- [View Original Comparison](https://www.softwareadvice.ie/compare/22998/25651/salesforce-socialcrm/vs/act-on)

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