---
description: Compare Runa vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Runa vs Smile.io Comparison
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [Runa \<span\>vs\</span\> Smile.io](https://www.softwareadvice.ie/compare/261092/329197/wegift/vs/smile-io)

# Compare Runa vs Smile.io

Canonical: https://www.softwareadvice.ie/compare/261092/329197/wegift/vs/smile-io

> Detailed comparison between Runa and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Runa | Smile.io |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 29 | 67 |
| **Starting Price** | US$0.00 | US$199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Runa

- API
- Activity Dashboard
- Alerts/Notifications
- Customer Activity Tracking
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Marketing
- Engagement Tracking
- Incentive Management
- Loyalty Cards
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Referral Tracking
- Reminders
- Rewards Management
- Transaction History
- eCards

### Smile.io

- API
- Activity Dashboard
- Alerts/Notifications
- Customer Activity Tracking
- Customisable Branding
- Customisable Templates
- Discount Management
- Email Marketing
- Incentive Management
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Referral Tracking
- Rewards Management
- Transaction History

## Links

- [View Runa Profile](https://www.softwareadvice.ie/software/261092/wegift)
- [View Smile.io Profile](https://www.softwareadvice.ie/software/329197/smile-io)
- [View Original Comparison](https://www.softwareadvice.ie/compare/261092/329197/wegift/vs/smile-io)

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