---
description: Compare Emarsys vs Segment regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Emarsys vs Segment Comparison
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Emarsys \<span\>vs\</span\> Segment](https://www.softwareadvice.ie/compare/264155/384327/emarsys/vs/segment)

# Compare Emarsys vs Segment

Canonical: https://www.softwareadvice.ie/compare/264155/384327/emarsys/vs/segment

> Detailed comparison between Emarsys and Segment. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emarsys | Segment |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 12 | 72 |
| **Starting Price** | - | US$120.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Emarsys

- API
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Integration
- Engagement Tracking
- GDPR Compliance
- Lead Management
- Loyalty Cards
- Personalisation
- Real-Time Data
- Reporting/Analytics
- Website Visitor Tracking

### Segment

- API
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customer Profiles
- Customer Segmentation
- Data Integration
- Engagement Tracking
- GDPR Compliance
- Identity Verification
- Master Data Management
- Match & Merge
- Multi-Domain
- Personalisation
- Reporting/Analytics

## Links

- [View Emarsys Profile](https://www.softwareadvice.ie/software/264155/emarsys)
- [View Segment Profile](https://www.softwareadvice.ie/software/384327/segment)
- [View Original Comparison](https://www.softwareadvice.ie/compare/264155/384327/emarsys/vs/segment)

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