---
description: Compare Mail Merge Toolkit vs Apollo.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mail Merge Toolkit vs Apollo.io Comparison
---

Breadcrumb: [Home](/) > [Transactional Email Software](/directory/4325/transactional-email/software) > [Mail Merge Toolkit \<span\>vs\</span\> Apollo.io](https://www.softwareadvice.ie/compare/319051/428803/mail-merge-toolkit/vs/apollo-io)

# Compare Mail Merge Toolkit vs Apollo.io

Canonical: https://www.softwareadvice.ie/compare/319051/428803/mail-merge-toolkit/vs/apollo-io

> Detailed comparison between Mail Merge Toolkit and Apollo.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mail Merge Toolkit | Apollo.io |
| **Overall rating** | 4.8/5 | 4.5/5 |
| **Total Reviews** | 4 | 393 |
| **Starting Price** | US$24.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mail Merge Toolkit

- API
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Third-Party Integrations

### Apollo.io

- AI/Machine Learning
- API
- Auto-Dialer
- Automatic Call Distribution
- Correlation Analysis
- Customisable Templates
- Data Enrichment
- Data Integration
- Deal Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Lead Management
- Performance Management
- Pipeline Reports
- Real-Time Data
- Reminders
- Third-Party Integrations

## Links

- [View Mail Merge Toolkit Profile](https://www.softwareadvice.ie/software/319051/mail-merge-toolkit)
- [View Apollo.io Profile](https://www.softwareadvice.ie/software/428803/apollo-io)
- [View Original Comparison](https://www.softwareadvice.ie/compare/319051/428803/mail-merge-toolkit/vs/apollo-io)

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