---
description: Compare White Label Loyalty vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: White Label Loyalty vs Smile.io Comparison
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [White Label Loyalty \<span\>vs\</span\> Smile.io](https://www.softwareadvice.ie/compare/323722/329197/white-label-loyalty-platform/vs/smile-io)

# Compare White Label Loyalty vs Smile.io

Canonical: https://www.softwareadvice.ie/compare/323722/329197/white-label-loyalty-platform/vs/smile-io

> Detailed comparison between White Label Loyalty and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | White Label Loyalty | Smile.io |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 16 | 67 |
| **Starting Price** | £1,999.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### White Label Loyalty

- API
- Activity Dashboard
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- For Customer Referrals
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- For Customer Referrals
- Gamification
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion

## Links

- [View White Label Loyalty Profile](https://www.softwareadvice.ie/software/323722/white-label-loyalty-platform)
- [View Smile.io Profile](https://www.softwareadvice.ie/software/329197/smile-io)
- [View Original Comparison](https://www.softwareadvice.ie/compare/323722/329197/white-label-loyalty-platform/vs/smile-io)

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