---
description: Compare Act! vs Market Leader Professional regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Act! vs Market Leader Professional Comparison
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/342/insurance-crm/software) > [Act\! \<span\>vs\</span\> Market Leader Professional](https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader)

# Compare Act\! vs Market Leader Professional

Canonical: https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader

> Detailed comparison between Act\! and Market Leader Professional. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Act\! | Market Leader Professional |
| **Overall rating** | 3.9/5 | 2.2/5 |
| **Total Reviews** | 909 | 11 |
| **Starting Price** | US$30.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Key features

### Act\!

- Alerts/Notifications
- CRM
- Contact Management
- Customisable Templates
- Dashboard
- Email Marketing
- Interaction Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Marketing Automation
- Mobile App
- Pipeline Reports
- Real-Time Data
- Reminders
- Reporting/Analytics
- Sales Activity Management
- Sales Pipeline Management
- Web-based Deployment
- Website Visitor Tracking

### Market Leader Professional

- Alerts/Notifications
- CRM
- Contact Management
- Dashboard
- Email Marketing
- Interaction Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Marketing Automation
- Mobile App
- Reminders
- Reporting/Analytics
- Sales Pipeline Management

## Links

- [View Act\! Profile](https://www.softwareadvice.ie/software/3259/act-crm)
- [View Market Leader Professional Profile](https://www.softwareadvice.ie/software/67437/market-leader)
- [View Original Comparison](https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Act! vs Market Leader Professional Comparison","description":"Compare Act! vs Market Leader Professional regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader","about":[{"@id":"https://www.softwareadvice.ie/software/3259/act-crm#software"},{"@id":"https://www.softwareadvice.ie/software/67437/market-leader#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"inLanguage":"en-IE"},{"name":"Act!","description":"Act! is a Customer Relationship Management (CRM) and Marketing Automation platform designed for small and medium-sized businesses in industries such as insurance, financial services, and manufacturing. It helps businesses organize customer data and manage interactions through a centralized, user-friendly interface accessible both in the office and remotely.\n\nThe platform includes features for managing customer data, integrating calendars and emails, tracking sales pipelines, creating interactive quotes, and taking payments. Users can organize calls, emails, notes, tasks, documents, and quotes in one location, with search tools to quickly find detailed customer information. It also offers email marketing tools for creating personalized campaigns, landing pages, forms, and automated workflows to engage with leads and customers.\n\nAct! provides visual dashboards with insights into sales, marketing, and business performance metrics. These dashboards display real-time data to help users identify effective strategies and focus on key activities. Additional features include SMS text messaging, website chat, online appointment scheduling, project management tools, and a self-service customer portal. A mobile application allows users to access contacts and manage opportunities while working remotely.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f3014598-a7f6-4d24-8b3e-30e201ef2e5d.webp","url":"https://www.softwareadvice.ie/software/3259/act-crm","@id":"https://www.softwareadvice.ie/software/3259/act-crm#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":909},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"name":"Market Leader Professional","description":"Market Leader is a cloud-based marketing solution designed to manage customer relationships. The solution caters specifically to real estate industry vertical. Key features include a dashboard, multi-channel campaigns, content library, text alerts and email alerts.\n\n\nMarket Leader allows users to keep a track of website visitors. Users can monitor the properties that are being saved or viewed by the website visitors. Website analytics facilitates managers to check lead sources, website traffic and conversions. Lead sources such as Zillow, Trulia and Realtor.com are automatically delivered to this platform. Further, users can customize content and layouts according to brand requirements.\n\n\nAdditionally, Market Leader offers tools for listing marketing automation. It provides a monthly newsletter, multi-channel campaigns and campaign linking. The solution auto-inserts contacts from other lead sources and schedules birthdays and anniversaries as well. The content library has postcards, flyers, cards, guides and video-enabled emails. Further, the solution offers print and direct mail marketing as well.\n\n\nMarket Leader is available in a basic package or a suite that offers extra tools and functionality for brokers within larger companies. Support is provided via phone, email, product training, webinars and an online help desk.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2a4a8c23-318f-44f2-84d6-ef9adcde5566.jpg","url":"https://www.softwareadvice.ie/software/67437/market-leader","@id":"https://www.softwareadvice.ie/software/67437/market-leader#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":2.2,"bestRating":5,"ratingCount":11},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/342/insurance-crm/software","@type":"ListItem"},{"name":"Act! vs Market Leader Professional","position":3,"item":"https://www.softwareadvice.ie/compare/3259/67437/act-crm/vs/market-leader","@type":"ListItem"}]}]}
</script>
