---
description: Compare Salesforce Marketing Cloud vs Google Marketing Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Salesforce Marketing Cloud vs Google Marketing Platform Comparison
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Google Marketing Platform](https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform)

# Compare Salesforce Marketing Cloud vs Google Marketing Platform

Canonical: https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform

> Detailed comparison between Salesforce Marketing Cloud and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Google Marketing Platform |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 526 | 25 |
| **Starting Price** | US$25.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Salesforce Marketing Cloud

- A/B Testing
- Ad hoc Reporting
- Audience Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Profiles
- Customer Segmentation
- Dashboard
- Data Connectors
- KPI Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Single Page View
- Visual Analytics

### Google Marketing Platform

- A/B Testing
- Ad hoc Reporting
- Audience Targeting
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Profiles
- Customer Segmentation
- Dashboard
- Data Connectors
- KPI Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Single Page View
- Visual Analytics

## Links

- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.ie/software/22998/salesforce-socialcrm)
- [View Google Marketing Platform Profile](https://www.softwareadvice.ie/software/367319/google-marketing-platform)
- [View Original Comparison](https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Google Marketing Platform Comparison","description":"Compare Salesforce Marketing Cloud vs Google Marketing Platform regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform","about":[{"@id":"https://www.softwareadvice.ie/software/22998/salesforce-socialcrm#software"},{"@id":"https://www.softwareadvice.ie/software/367319/google-marketing-platform#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement.\n\nThe platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns.\n\nSalesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. The platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b1cbb67-989a-4a22-a71f-387b545bab91.png","url":"https://www.softwareadvice.ie/software/22998/salesforce-socialcrm","@id":"https://www.softwareadvice.ie/software/22998/salesforce-socialcrm#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Google Marketing Platform","description":"Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies.\n\n\nIts Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more.\n\n\nGoogle Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more.\n\n\nSupport is extended via documentation and email, and pricing is available on request.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5081171e-e80c-4fd7-95ff-2d187068e9d8.png","url":"https://www.softwareadvice.ie/software/367319/google-marketing-platform","@id":"https://www.softwareadvice.ie/software/367319/google-marketing-platform#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/4383/customer-loyalty/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Google Marketing Platform","position":3,"item":"https://www.softwareadvice.ie/compare/22998/367319/salesforce-socialcrm/vs/google-marketing-platform","@type":"ListItem"}]}]}
</script>