---
description: Compare Funnel vs Singular regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Funnel vs Singular Comparison
---

Breadcrumb: [Home](/) > [API Management Software](/directory/4343/api-management/software) > [Funnel \<span\>vs\</span\> Singular](https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular)

# Compare Funnel vs Singular

Canonical: https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular

> Detailed comparison between Funnel and Singular. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Funnel | Singular |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 19 | 27 |
| **Starting Price** | US$120.00 | US$795.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Funnel

- API
- Ad hoc Reporting
- Collaboration Tools
- Cross Channel Attribution
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Source Connectors
- Data Storage Management
- KPI Monitoring
- Keyword Tracking
- Match & Merge
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Management
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

### Singular

- API
- Ad hoc Reporting
- Collaboration Tools
- Cross Channel Attribution
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Source Connectors
- Data Storage Management
- KPI Monitoring
- Keyword Tracking
- Match & Merge
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Management
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Funnel Profile](https://www.softwareadvice.ie/software/41251/funnel-dashboards-reports)
- [View Singular Profile](https://www.softwareadvice.ie/software/197479/singular)
- [View Original Comparison](https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Funnel vs Singular Comparison","description":"Compare Funnel vs Singular regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular","about":[{"@id":"https://www.softwareadvice.ie/software/41251/funnel-dashboards-reports#software"},{"@id":"https://www.softwareadvice.ie/software/197479/singular#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular#webpage","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"}},{"name":"Funnel","description":"Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for reporting, measurement, and data export. It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance.\n\nThe platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance.\n\nFunnel adheres to enterprise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ef9aaa10-bf65-42cc-b1ff-e869d2d04c61.png","url":"https://www.softwareadvice.ie/software/41251/funnel-dashboards-reports","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/41251/funnel-dashboards-reports#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":19,"ratingValue":4.7},"offers":{"price":"120","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Singular","description":"Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. With Singular you are able to:\n\n* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.\n\n* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.\n\n* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.\n\n* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.\n\n* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.\n\nSingular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/16832e2b-a9e7-41b7-8f07-817a438471ee.png","url":"https://www.softwareadvice.ie/software/197479/singular","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/197479/singular#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":27,"ratingValue":4.6},"offers":{"price":"795","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"API Management Software","position":2,"item":"/directory/4343/api-management/software","@type":"ListItem"},{"name":"Funnel vs Singular","position":3,"item":"https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/compare/41251/197479/funnel-dashboards-reports/vs/singular#breadcrumblist"}]}
</script>