---
description: Compare BetterLinks vs LinkCentral regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: BetterLinks vs LinkCentral Comparison
---

Breadcrumb: [Home](/) > [Link Management Tools](/directory/4299/link-management-tools/software) > [BetterLinks \<span\>vs\</span\> LinkCentral](https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral)

# Compare BetterLinks vs LinkCentral

Canonical: https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral

> Detailed comparison between BetterLinks and LinkCentral. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | BetterLinks | LinkCentral |
| **Overall rating** | - | 5.0/5 |
| **Total Reviews** | 0 | 3 |
| **Starting Price** | - | US$49.99 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Documentation, Videos | Documentation, Videos |

## Key features

### BetterLinks

- API
- Click Tracking
- Custom Domains
- Customer Activity Tracking
- Engagement Tracking
- Geotargeting
- Link Analytics
- Link Editing
- Reporting/Analytics
- URL Customisation
- URL Shortener
- User Management

### LinkCentral

- A/B Testing
- API
- Custom Domains
- Dashboard
- For Marketing and Advertising
- Link Analytics
- Link Editing
- Link Management
- Link Shortening
- QR Codes
- Tag Management
- Third-Party Integrations
- URL Customisation
- URL Shortener

## Links

- [View BetterLinks Profile](https://www.softwareadvice.ie/software/420261/betterlinks)
- [View LinkCentral Profile](https://www.softwareadvice.ie/software/532258/LinkCentral)
- [View Original Comparison](https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"BetterLinks vs LinkCentral Comparison","description":"Compare BetterLinks vs LinkCentral regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral","about":[{"@id":"https://www.softwareadvice.ie/software/420261/betterlinks#software"},{"@id":"https://www.softwareadvice.ie/software/532258/LinkCentral#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral#webpage","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"BetterLinks","description":"BetterLinks is a cloud-based link management tool designed for WordPress users that helps them make, change, and shrink different kinds of links, like for ads or campaigns. One thing about BetterLinks is how it gets information. Instead of going right to the website's files, it checks a special JSON file first. This keeps users' websites fast and their links in good shape.\n\nUsers can choose how links work, like if they move around (302) or stay put (301), depending on what they need. Staff members can also sort links into groups and tag them to stay organized. It also makes sure links use HTTPS for extra safety. It talks to Google Analytics to show you how your links are doing and how your ads or campaigns are working.\n\nBetterLinks gives team members easy ways to set when links stop working, how they're seen, and move link data in and out. It's great for managing different users and even trying out new links. It helps in making links shorter, tracking them, and getting them where they need to go on your WordPress site.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fa829906-6960-4ad7-ae27-a2282342f500.png","url":"https://www.softwareadvice.ie/software/420261/betterlinks","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/420261/betterlinks#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"LinkCentral","description":"LinkCentral is a WordPress plugin that helps create, organize, and optimize all links from one central place. LinkCentral is built for marketers, affiliate managers, content creators, and website owners who manage internal or external links and rely on tracking and efficient workflows, looking to simplify their URL management, track click behaviour, and upgrade their link performance. LinkCentral brings together link shortening, tracking, automation, and personalization all directly inside WordPress. \n\nIt includes custom short URLs to create branded short links with personalized slugs and prefixes to match the site or brand, provides detailed insights into every click (including referrers, countries, devices, and user agents), offers dynamic redirects to customize where users are sent based on conditions like date, time, location, device type, login status, or cookies for highly targeted experiences and support for 301, 302, and 307 redirects, along with URL rotations for A/B testing.\n\nThe automated keyword linking converts selected keywords in content into short, trackable links to boost engagement and affiliate conversions. Broken link monitoring feature continuously scan links for errors and broken destinations to protect SEO value. The solution also protects links with passwords, filter out bots and internal IPs, and stay fully GDPR-compliant with various tracking options. Managers can give different team members customized permissions for link creation, editing, and analytics access. Users can create QR codes for any short link to expand campaigns into print or offline materials.\n\nLinkCentral works with Gutenberg, Elementor, Beaver Builder, the Classic Editor, Shortcodes, and others and supports Google Analytics 4, webhooks, UTM tags, REST API, and more.\nIt imports links from Pretty Links, BetterLinks, ThirstyAffiliates, or CSV files to preserve links, data and settings. LinkCentral’s dashboard keeps everything organized. Users can search, filter, categorize, and track all links.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b36e9fbd-8300-455c-9559-d3c5a86a9855.png","url":"https://www.softwareadvice.ie/software/532258/LinkCentral","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/532258/LinkCentral#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":3},"offers":{"price":"49.99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Link Management Tools","position":2,"item":"/directory/4299/link-management-tools/software","@type":"ListItem"},{"name":"BetterLinks vs LinkCentral","position":3,"item":"https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/compare/420261/532258/betterlinks/vs/LinkCentral#breadcrumblist"}]}
</script>
