---
description: Compare Emma by Marigold vs Wati regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Emma by Marigold vs Wati Comparison
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/4697/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> Wati](https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati)

# Compare Emma by Marigold vs Wati

Canonical: https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati

> Detailed comparison between Emma by Marigold and Wati. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | Wati |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 156 | 203 |
| **Starting Price** | US$99.00 | US$59.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Emma by Marigold

- API
- Activity Dashboard
- Automated Responses
- Autoresponders
- CRM
- Communication Management
- Contact Management
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Interaction Tracking
- Lead Management
- Marketing Automation
- Mass Texting
- Performance Metrics
- Reporting/Analytics
- SMS Messaging
- Segmentation
- Template Management

### Wati

- API
- Activity Dashboard
- Automated Responses
- Autoresponders
- CRM
- Communication Management
- Contact Management
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Interaction Tracking
- Lead Management
- Marketing Automation
- Mass Texting
- Performance Metrics
- Reporting/Analytics
- SMS Messaging
- Segmentation
- Template Management

## Links

- [View Emma by Marigold Profile](https://www.softwareadvice.ie/software/426694/emma-by-marigold)
- [View Wati Profile](https://www.softwareadvice.ie/software/430256/wati)
- [View Original Comparison](https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Emma by Marigold vs Wati Comparison","description":"Compare Emma by Marigold vs Wati regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati","about":[{"@id":"https://www.softwareadvice.ie/software/426694/emma-by-marigold#software"},{"@id":"https://www.softwareadvice.ie/software/430256/wati#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.\n\nEmma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.\n\nEmma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/93f39e03-bf80-4b38-8f21-4179190d0ad9.webp","url":"https://www.softwareadvice.ie/software/426694/emma-by-marigold","@id":"https://www.softwareadvice.ie/software/426694/emma-by-marigold#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":156,"ratingValue":4.2},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Wati","description":"Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.\n\nTrusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra.\n\nProudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.\n\nWati, the AI-Powered Customer Engagement Platform for Revenue Growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9c63a4b6-eca3-4a2d-b0fd-535f42910ab5.png","url":"https://www.softwareadvice.ie/software/430256/wati","@id":"https://www.softwareadvice.ie/software/430256/wati#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":203,"ratingValue":4.6},"offers":{"price":"59","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/4697/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs Wati","position":3,"item":"https://www.softwareadvice.ie/compare/426694/430256/emma-by-marigold/vs/wati","@type":"ListItem"}]}]}
</script>