---
description: Compare ActiveCampaign vs Marketo Engage regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign vs Marketo Engage Comparison
---

Breadcrumb: [Home](/) > [Contact Management Software](/directory/434/contact-management/software) > [ActiveCampaign \<span\>vs\</span\> Marketo Engage](https://www.softwareadvice.ie/compare/5398/21522/activecampaign/vs/marketo-engage)

# Compare ActiveCampaign vs Marketo Engage

Canonical: https://www.softwareadvice.ie/compare/5398/21522/activecampaign/vs/marketo-engage

> Detailed comparison between ActiveCampaign and Marketo Engage. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Marketo Engage |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 2561 | 710 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Sales Activity Management
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

### Marketo Engage

- API
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Sales Activity Management
- Segmentation
- Social Marketing
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.softwareadvice.ie/software/5398/activecampaign)
- [View Marketo Engage Profile](https://www.softwareadvice.ie/software/21522/marketo-engage)
- [View Original Comparison](https://www.softwareadvice.ie/compare/5398/21522/activecampaign/vs/marketo-engage)

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