---
description: Compare Klaviyo vs Mailgun regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Klaviyo vs Mailgun Comparison
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Klaviyo \<span\>vs\</span\> Mailgun](https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun)

# Compare Klaviyo vs Mailgun

Canonical: https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun

> Detailed comparison between Klaviyo and Mailgun. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Klaviyo | Mailgun |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 528 | 197 |
| **Starting Price** | US$20.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Klaviyo

- A/B Testing
- API
- Archiving & Retention
- Autoresponders
- Channel Management
- Email Campaign Management
- Email Marketing
- Email Monitoring
- Email Tracking
- Event Triggered Actions
- Lead Management
- List Management
- Message Personalisation
- Monitoring
- Personalisation
- Preview Functionality
- Reporting/Analytics
- Spam Blocker
- Subscriber Management
- Template Management

### Mailgun

- A/B Testing
- API
- Archiving & Retention
- Autoresponders
- Email Campaign Management
- Email Marketing
- Email Monitoring
- Email Tracking
- Event Triggered Actions
- List Management
- Message Personalisation
- Monitoring
- Personalisation
- Preview Functionality
- Reporting/Analytics
- Spam Blocker
- Subscriber Management
- Template Management

## Links

- [View Klaviyo Profile](https://www.softwareadvice.ie/software/63589/klaviyo)
- [View Mailgun Profile](https://www.softwareadvice.ie/software/419700/mailgun)
- [View Original Comparison](https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Klaviyo vs Mailgun Comparison","description":"Compare Klaviyo vs Mailgun regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun","about":[{"@id":"https://www.softwareadvice.ie/software/63589/klaviyo#software"},{"@id":"https://www.softwareadvice.ie/software/419700/mailgun#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun#webpage","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"}},{"name":"Klaviyo","description":"Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution.\n\nBy capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best action, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery.\n\nKlaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow.\n\nTrusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/17c7cb17-b274-411b-b3e0-02a64f3e0271.webp","url":"https://www.softwareadvice.ie/software/63589/klaviyo","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/63589/klaviyo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":528,"ratingValue":4.6},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Mailgun","description":"Mailgun is a cloud-based transactional email API service designed to help developers send, track and receive emails from websites or applications. Features include inbound email routing, A/B testing, batch sending, email personalization and scheduling. \n\nThe solution enables users to verify email domain names using SPF and DKIM records and maintain an authenticate mailing list in order to avoid fake/invalid addresses and ensure correct email deliverability. Using the analytics feature, marketers can gain insights into high-performing subject line and content, click-through rate (CTR) and customer's viewing patterns. Team members can utilize the send time optimization feature to determine the suitable time for launching campaigns.  \n\nMailgun offers integration with a variety of third-party applications such as OneSignal, 250ok, Bitrise, Smooch by Zendesk, Omnisend, Customer.io and more. It is available on both monthly subscriptions and pay-as-you-go basis. Support for the solution is provided via chat, phone, documentation and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/94cb62cf-e17e-42f1-9bc0-4d00184c43c7.png","url":"https://www.softwareadvice.ie/software/419700/mailgun","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/419700/mailgun#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":197,"ratingValue":4.3},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/1686/automation/software","@type":"ListItem"},{"name":"Klaviyo vs Mailgun","position":3,"item":"https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/compare/63589/419700/klaviyo/vs/mailgun#breadcrumblist"}]}
</script>
