---
description: Compare Fullstory vs Hotjar regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Fullstory vs Hotjar Comparison
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/4234/heatmap/software) > [Fullstory \<span\>vs\</span\> Hotjar](https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar)

# Compare Fullstory vs Hotjar

Canonical: https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar

> Detailed comparison between Fullstory and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | Hotjar |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 67 | 539 |
| **Starting Price** | - | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Fullstory

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Visitor Tracking

### Hotjar

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Visitor Tracking

## Links

- [View Fullstory Profile](https://www.softwareadvice.ie/software/75267/fullstory)
- [View Hotjar Profile](https://www.softwareadvice.ie/software/136486/hotjar)
- [View Original Comparison](https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Fullstory vs Hotjar Comparison","description":"Compare Fullstory vs Hotjar regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar","about":[{"@id":"https://www.softwareadvice.ie/software/75267/fullstory#software"},{"@id":"https://www.softwareadvice.ie/software/136486/hotjar#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.ie/#website"},"inLanguage":"en-IE","publisher":{"@id":"https://www.softwareadvice.ie/#organization"}},{"name":"Fullstory","description":"Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences.\n\nThe cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities are augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making.\n\nFor diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users.\n\nA plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations.\n\nAt its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment.\n\nIn summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/738908d2-5e56-4a5d-97a1-53e6d324bdb6.png","url":"https://www.softwareadvice.ie/software/75267/fullstory","@id":"https://www.softwareadvice.ie/software/75267/fullstory#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Hotjar","description":"Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements.\n\nThe platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/de6acfc8-3e55-4db1-8a41-93635ddb7131.png","url":"https://www.softwareadvice.ie/software/136486/hotjar","@id":"https://www.softwareadvice.ie/software/136486/hotjar#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":539},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Heatmap Software","position":2,"item":"/directory/4234/heatmap/software","@type":"ListItem"},{"name":"Fullstory vs Hotjar","position":3,"item":"https://www.softwareadvice.ie/compare/75267/136486/fullstory/vs/hotjar","@type":"ListItem"}]}]}
</script>
