---
description: Compare Fullstory vs Tealium Customer Data Hub regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Fullstory vs Tealium Customer Data Hub Comparison
---

Breadcrumb: [Home](/) > [Product Analytics Software](/directory/4437/product-analytics/software) > [Fullstory \<span\>vs\</span\> Tealium Customer Data Hub](https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub)

# Compare Fullstory vs Tealium Customer Data Hub

Canonical: https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub

> Detailed comparison between Fullstory and Tealium Customer Data Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | Tealium Customer Data Hub |
| **Overall rating** | 4.6/5 | 4.1/5 |
| **Total Reviews** | 67 | 8 |
| **Starting Price** | - | US$1.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Fullstory

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Reporting
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Capture and Transfer
- Engagement Tracking
- Monitoring
- Multi-Channel Communication
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On
- Visual Analytics

### Tealium Customer Data Hub

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Reporting
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Capture and Transfer
- Engagement Tracking
- Monitoring
- Multi-Channel Communication
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On
- Visual Analytics

## Links

- [View Fullstory Profile](https://www.softwareadvice.ie/software/75267/fullstory)
- [View Tealium Customer Data Hub Profile](https://www.softwareadvice.ie/software/266839/tealium-universal-data-hub)
- [View Original Comparison](https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Fullstory vs Tealium Customer Data Hub Comparison","description":"Compare Fullstory vs Tealium Customer Data Hub regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub","about":[{"@id":"https://www.softwareadvice.ie/software/75267/fullstory#software"},{"@id":"https://www.softwareadvice.ie/software/266839/tealium-universal-data-hub#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub#breadcrumblist"},"@id":"https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"inLanguage":"en-IE","isPartOf":{"@id":"https://www.softwareadvice.ie/#website"}},{"name":"Fullstory","description":"Fullstory is a behavioral data platform that helps e-commerce, financial services, gaming, and SaaS businesses understand how users interact with their web and mobile products. It serves teams of all sizes, from startups and small teams to large enterprises.\n\nThe software is cloud-based and accessible via browser, with options to export behavioral data to customer-managed data warehouses such as Snowflake and Google BigQuery.\n\nCore features include session replay, heatmaps, click maps, conversion funnels, and autocapture of user interactions with no manual tagging required. Frustration signals like rage clicks are detected automatically. In-app guides, product tours, NPS, and surveys help teams engage users directly. AI-powered tools surface conversion opportunities, summarize sessions, and detect anomalies without manual investigation. Mobile app analytics and workforce analytics for internal tools are also included.\n\nProduct, engineering, marketing, and support teams can use Fullstory to identify friction points and align around shared behavioral data. Integrations are available with Salesforce, Snowflake, Google BigQuery, Segment, Zapier, and other platforms.\n\nPrivacy controls include a private-by-default data capture mode, with SOC 2 and ISO 27001 certifications. Support is available through a knowledge base, and a free plan is offered for individuals and small teams.","image":"https://images.g2crowd.com/display-layer-screenshots/13836/6e975f84f42764960450c4f2ee2a52220c433a68c80ffafc722933b6acb62072.png","url":"https://www.softwareadvice.ie/software/75267/fullstory","@id":"https://www.softwareadvice.ie/software/75267/fullstory#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":67,"ratingValue":4.6},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Tealium Customer Data Hub","description":"Tealium Customer Data Hub is a data management platform that enables businesses to collect, analyze, integrate, and manage customer data across mobile applications, devices, kiosks, servers, websites, files and other sources.  The solution enables organizations to track information on websites, applications and APIs using configurable tracking tags.\n\nTealium Customer Data Hub includes data standardizations capabilities, which allow enterprises to organize customer data using a uniform segmentation, structure, hierarchy and taxonomy. Additionally, administrators can combine data from different sources, create customer profiles based on attributes, and define goals to analyze customer behaviour.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/dc762166-92c7-463f-ad4d-23c16917d4f1.png","url":"https://www.softwareadvice.ie/software/266839/tealium-universal-data-hub","@id":"https://www.softwareadvice.ie/software/266839/tealium-universal-data-hub#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":8,"ratingValue":4.1},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android"},{"@id":"https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Product Analytics Software","position":2,"item":"/directory/4437/product-analytics/software","@type":"ListItem"},{"name":"Fullstory vs Tealium Customer Data Hub","position":3,"item":"https://www.softwareadvice.ie/compare/75267/266839/fullstory/vs/tealium-universal-data-hub","@type":"ListItem"}]}]}
</script>
