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description: Page 6 - Discover the best Market Research Software in Ireland. Compare top Market Research Software tools with customer reviews, pricing and free demos.
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title: Page 6 - Best Market Research Software in Ireland - 2026 Reviews, Pricing & Demos
---

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# Market Research Software

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## Products

1. [Cint](https://www.softwareadvice.ie/software/460015/Cint) — 4.3/5 (3 reviews) — Cint is a global research marketplace. The company provides access to millions of respondents across several countrie...
2. [BoltChatAI](https://www.softwareadvice.ie/software/511330/Bolt-Chat) — 4.7/5 (3 reviews) — BoltChatAI provides a fully automated qualitative research tool. The system's advanced targeting allows firms to refi...
3. [Ipiphany](https://www.softwareadvice.ie/software/267134/ipiphany) — 5.0/5 (2 reviews) — IIpiphany is an AI text analytics platform that turns unstructured customer feedback into themes, root causes, and ac...
4. [Tracxn](https://www.softwareadvice.ie/software/247444/tracxn) — 4.5/5 (2 reviews) — Tracxn is a market research tool, which helps venture capitalists and private equity firms to analyze startups across...
5. [Dynata Insights Platform](https://www.softwareadvice.ie/software/257610/dynata-insights-platform) — 5.0/5 (2 reviews) — Dynata Insights Platform is a customer engagement software that helps businesses review, approve, share and deliver d...
6. [Brand Navigator](https://www.softwareadvice.ie/software/362734/brand-navigator) — 5.0/5 (2 reviews) — BlueOcean’s breadth of data spans siloed, resource-intensive solutions giving you always-on, competitively contextual...
7. [Surveyed](https://www.softwareadvice.ie/software/357096/surveyed) — 5.0/5 (2 reviews) — Collect qualitative insights through video responses with Surveyed. The powerful AI-based survey features make it eas...
8. [Wrench.ai](https://www.softwareadvice.ie/software/413435/wrench-ai) — 5.0/5 (2 reviews) — Wrench.ai is an AI-powered customer data platform that helps businesses automate enrichment, research, customer insig...
9. [QualSights](https://www.softwareadvice.ie/software/396144/qualsights) — 4.0/5 (2 reviews) — QualSights is a consumer insights platform that enables brands to gain insights and collect real-time consumer feedba...
10. [iqurate](https://www.softwareadvice.ie/software/442523/iqurate) — 5.0/5 (2 reviews) — Iqurate is a research management tool that simplifies the process of managing surveys and projects. It is designed wi...
11. [OpinionX](https://www.softwareadvice.ie/software/491460/OpinionX) — 4.5/5 (2 reviews) — OpinionX is a survey platform designed for product research. It helps teams measure user needs, map customer segments...
12. [Poll the People](https://www.softwareadvice.ie/software/355458/poll-the-people) — 4.0/5 (1 reviews) — Poll the People is a pre-live usability testing platform that was designed to make data-backed decision-making faster...
13. [Kantar Marketplace](https://www.softwareadvice.ie/software/336934/kantar-marketplace) — 4.0/5 (1 reviews) — Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies colle...
14. [Medallia Insights Suite](https://www.softwareadvice.ie/software/216103/medallia-insights-suite) — 4.0/5 (1 reviews) — Medallia Insights Suite boosts your company’s ability to source and use the most innovative ideas from customers, emp...
15. [Cloudscene](https://www.softwareadvice.ie/software/322256/cloudscene) — 5.0/5 (1 reviews) — Cloudscene is a global marketplace platform that connects businesses with the knowledge, vendors, and tools they need...
16. [IntouchSurvey](https://www.softwareadvice.ie/software/196597/intouchsurvey) — 5.0/5 (1 reviews) — IntouchSurvey is a cloud-based survey tool that allows businesses to create and execute surveys for market research. ...
17. [Ethica](https://www.softwareadvice.ie/software/184870/ethica) — 3.0/5 (1 reviews) — Ethica is a research platform, which allows scientists to design their research studies. The solution provides a vari...
18. [SurveySensum](https://www.softwareadvice.ie/software/333579/surveysensum) — 5.0/5 (1 reviews) — SurveySensum is a leading customer feedback platform that helps you gather and analyze customer feedback and take str...
19. [Galigeo](https://www.softwareadvice.ie/software/368766/galigeo) — 5.0/5 (1 reviews) — Galigeo is a suite of location intelligence software solutions that enable businesses to visualize, analyze, and opti...
20. [Resonio](https://www.softwareadvice.ie/software/427009/resonio) — 5.0/5 (1 reviews) — Resonio is a market research tool that helps businesses conduct online surveys using the questionnaire creation platf...
21. [Rally UXR](https://www.softwareadvice.ie/software/443295/rally) — 5.0/5 (1 reviews) — Rally empowers Research Operations Leaders to enable research using the tools they already have, while centralizing t...
22. [YouGov BrandIndex](https://www.softwareadvice.ie/software/524690/YouGov-BrandIndex) — 5.0/5 (1 reviews) — YouGov BrandIndex is a brand and competitor tracking platform that helps marketing agencies, advertising firms, brand...
23. [Data-B](https://www.softwareadvice.ie/software/519424/Data-Prospective) — 5.0/5 (1 reviews) — Data-B is a specialized digital platform built for commercial real estate professionals, franchises, retail chains, a...
24. [M\&CI Platform](https://www.softwareadvice.ie/software/454180/Contify) — 4.0/5 (1 reviews) — Market and Competitive Intelligence (M\&CI) Platform is a solution that helps businesses stay informed about their...
25. [User Intuition](https://www.softwareadvice.ie/software/538664/User-Intuition) — 5.0/5 (1 reviews) — User Intuition is an AI-moderated research platform designed to conduct voice and video interviews. It helps uncover ...

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## Related Categories

- [Survey Software](https://www.softwareadvice.ie/directory/4503/survey/software)
- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)
- [Polling Software](https://www.softwareadvice.ie/directory/4705/polling/software)
- [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software)
- [Predictive Analytics Software](https://www.softwareadvice.ie/directory/481/predictive-analytics/software)

## Links

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Using advanced natural language processing (NLP) and machine learning, Ipiphany automatically detects themes, sentiment shifts, root causes, and loyalty drivers that traditional dashboards cannot capture.\n\nFor Artificial Intelligence, Ipiphany applies advanced NLP and AI models to analyse customer voice data, highlight emerging risks, and deliver predictive intelligence. It allows CX, digital, and insights teams to understand not only what customers are saying but why, linking unstructured feedback directly to measurable KPIs.\n\nIn Customer Experience, Ipiphany helps organisations benchmark app performance, reduce churn, and improve loyalty by identifying the root causes behind customer satisfaction and frustration. It connects feedback across digital channels to highlight trends, track improvements, and ensure customer expectations are met.\n\nFor Data Analysis, Ipiphany bridges the gap between qualitative feedback and quantitative reporting. It transforms open-text responses into structured outputs, enabling teams to detect risks earlier, segment issues by product or channel, and prioritise actions with evidence. CX leaders can link unstructured data directly to operational metrics like churn, NPS, and retention.\n\nIn Market Research, Ipiphany benchmarks performance against competitors by analysing app store reviews, surveys, and complaints. Organisations use it to understand their position in the market, detect shifts in sentiment, and identify emerging opportunities. By combining customer voice with competitive analysis, Ipiphany delivers a powerful view of both internal and market-wide performance.\n\nFor Marketing Analytics, Ipiphany connects customer feedback to campaign outcomes, product perception, and brand sentiment. It highlights which features, services, or messages resonate with customers and which drive frustration or churn. Marketing and CX teams use these insights to optimise campaigns, loyalty programs, and retention strategies with confidence.\n\nFinally, in Qualitative Data Analysis, Ipiphany transforms raw, open-text feedback into insights that can be scaled across the enterprise. What would take analysts months to code and interpret can now be done in minutes with AI. Teams gain visibility into customer pain points, emerging risks, and loyalty drivers while linking qualitative data directly to business outcomes.\n\nAcross all categories, Ipiphany gives organisations the ability to listen at scale, benchmark against competitors, reduce churn, and improve digital experiences. By combining AI, customer experience intelligence, data analysis, market research, marketing analytics, and qualitative feedback analysis in one platform, Ipiphany ensures that every piece of customer feedback becomes a driver of measurable business value.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5b3ccd9b-707b-49d4-8fa1-def09a564d40.png","url":"https://www.softwareadvice.ie/software/267134/ipiphany","@type":"ListItem"},{"name":"Tracxn","position":4,"description":"Tracxn is a market research tool, which helps venture capitalists and private equity firms to analyze startups across various technology sectors and identify the best investment opportunities. \n\nTracxn lets clients determine new business models and gauge their performance once deployed. It also helps identify the categories with a potential for growth among startups. \n\nInvestors can use built-in CRM to configure workflows to manage deals, visualize deal's progress and distribution, receive alerts about the latest updates, and track share documents with teams.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f7b60355-b5a4-420c-952a-fd9be2c43d67.png","url":"https://www.softwareadvice.ie/software/247444/tracxn","@type":"ListItem"},{"name":"Dynata Insights Platform","position":5,"description":"Dynata Insights Platform is a customer engagement software that helps businesses review, approve, share and deliver data. The solution enables managers to gain insights into audience demographics, brand health and campaign analytics on a unified interface.\n\nAdministrators can configure role-based access permissions for staff members and securely log in via multi-factor authentication functionality. Additionally, Dynata Insights Platform allows teams to process and visualize data in real-time and track file delivery on a centralized dashboard.\n\nPricing is available on request and support is extended via chat, email and an online contact form.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1c4e644b-c36d-4f3f-a3ae-d0c4ba82ba17.png","url":"https://www.softwareadvice.ie/software/257610/dynata-insights-platform","@type":"ListItem"},{"name":"Brand Navigator","position":6,"description":"BlueOcean’s breadth of data spans siloed, resource-intensive solutions giving you always-on, competitively contextual insight. A technology-led approach to brand insight, eliminating wasted time, and minimizing human bias without compromising value.\n\n*3rd-Party Only*\nNo first-person research, conduct customer surveys or facilitate focus groups. Only publicly available data from the wild. \n\n*Data + Answers*\nUsing a combination of data and actionable recommendations that are usable across all levels of an organization. \n\n*Benchmarked*\nOur data is relative to the ever-changing marketplace and closets competitors, giving increased agility to respond when opportunities or threats arise. \n\n*Speed*\nTypical brand studies take months, we take days. Our always-on platform constantly tracks brands and their changing dynamics to provide answers when you need them. \n\nBrand Navigator allows customers to drive growth and explore whitespace in real time while working seamlessly with existing primary research and brand tracking. Features include:\n\n*Market Index*\nA high-level view of brand and competitor performance across the five BlueOcean Factors. Blue Scores across the competitive set are aggregated and organized into the Market Index Scorecard in Brand Navigator. \n\n*Theme ID*\nThe system parses Gigabytes of digital content to identify the key emotional and rational themes customers (and competitors!) are talking about and how well an organization's brand aligns with those themes.  \n\n*Sentiment Analysis*\nThe proprietary sentiment analysis engine decodes everything from keywords to multi-paragraph reviews, accurately capturing how customers feel about the brand and competitors.\n\n*Keyword Sorting*\nTracking the top audience created keywords for your brand and competitors, showcasing the strongest associations made with your products and services.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/376c4bd5-06f1-4ac7-92b8-772e58606195.jpeg","url":"https://www.softwareadvice.ie/software/362734/brand-navigator","@type":"ListItem"},{"name":"Surveyed","position":7,"description":"Collect qualitative insights through video responses with Surveyed. The powerful AI-based survey features make it easy to target, logic, and segment respondents for richer feedback. Additionally, the video response feature makes it easy to collect authentic, impactful responses from customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f4ed12d0-5025-45f0-91d7-67d347851ee2.png","url":"https://www.softwareadvice.ie/software/357096/surveyed","@type":"ListItem"},{"name":"Wrench.ai","position":8,"description":"Wrench.ai is an AI-powered customer data platform that helps businesses automate enrichment, research, customer insights,  firmographics, and behavioral analytics. Its key features include AI personas and behavioral segmentation, which allows teams to automatically group customers into segments based on attributes and behavior. It provides campaign recommendations that suggest the optimal marketing campaigns to engage each customer segment. \n\nThe platform offers a lead score feature, that enables companies to identify and prioritize valuable leads. Churn prevention module uses predictive analytics to determine customers that are at risk of churn. Additionally, it provides lifetime customer value (LCV) functionality that lets stakeholders calculate the total value of a customer over a lifetime.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7a1e93c6-5ac2-473f-bbdd-b08cfab12d75.jpeg","url":"https://www.softwareadvice.ie/software/413435/wrench-ai","@type":"ListItem"},{"name":"QualSights","position":9,"description":"QualSights is a consumer insights platform that enables brands to gain insights and collect real-time consumer feedback by remotely observing and engaging with consumers in their natural environments.\n\nQualSights blends qualitative and quantitative methods and provides various data capture options and a suite of AI tools for analyzing and generating insights. It provides various product insights, shopper insights, brand perception evaluation, or understanding of product innovation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ae1e31a3-c9eb-4021-af58-ee10e3a6ea91.jpeg","url":"https://www.softwareadvice.ie/software/396144/qualsights","@type":"ListItem"},{"name":"iqurate","position":10,"description":"Iqurate is a research management tool that simplifies the process of managing surveys and projects. It is designed with market research professionals, agencies, and businesses in mind, aiming to facilitate easy research and insight discovery.\n\nOrganizations of various sizes, ranging from students and startups to large corporations, can utilize iqurate. It is beneficial for market research firms, investment companies, and marketing teams seeking to gain a deeper understanding of their target audiences.\n\nIqurate offers a range of features such as data management with analytics and dashboards, fraud detection for content and respondents, a variety of incentives such as gift cards and bank transfers, and the ability to create custom workflows. Users can securely store research data, discover valuable insights, encourage participation, verify responses, and tailor projects to their specific needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d4d8fabc-b795-451b-8c9f-d505aa276420.jpeg","url":"https://www.softwareadvice.ie/software/442523/iqurate","@type":"ListItem"},{"name":"OpinionX","position":11,"description":"OpinionX is a survey platform designed for product research. It helps teams measure user needs, map customer segments, and model pricing decisions. The platform is used by product teams, startups, UX researchers, and organizations to support data-driven decisions in product development and market strategies. It can assist with prioritizing roadmaps, validating ideas, assessing product-market fit, and analyzing customer insights.\n\nThe platform includes research methodologies such as conjoint analysis, maxdiff analysis, pairwise comparison, points ranking, and ranked-choice voting. Automated analysis tools simplify complex research methods by removing the need for manual calculations. Segmentation features include one-click filters, automated crosstabs, and AI-powered clustering analysis, allowing teams to compare results across different user groups. Survey results can be combined with existing customer data for deeper insights. Surveys are optimized for mobile devices to ensure accessibility.\n\nOpinionX includes tools for measuring feature importance, understanding willingness to pay, and evaluating price sensitivity to model customer purchase decisions. Automated analysis processes survey data without manual effort. The interface is designed to support collaborative and strategic product research.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fe843037-c151-4299-8f2d-68ee9796705a.png","url":"https://www.softwareadvice.ie/software/491460/OpinionX","@type":"ListItem"},{"name":"Poll the People","position":12,"description":"Poll the People is a pre-live usability testing platform that was designed to make data-backed decision-making faster and cheaper. \n\nMarketers and designers can take the risk out of launching new concepts, designs, user experiences, and usability changes. \n\nFrom website design testing to testing digital ads and everything in between, our market research platform gives you the insights and action to make your next great decision. A dedicated user panel will give you clear explanations of their decisions and our easy-to-digest results dashboard will help you find insights to make your next great decision.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d77bea9a-a473-4556-8016-095225055c36.png","url":"https://www.softwareadvice.ie/software/355458/poll-the-people","@type":"ListItem"},{"name":"Kantar Marketplace","position":13,"description":"Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies collect feedback from consumers. The platform enables users to screen and test ads in real-time to better understand impact and optimise spending. Additionally, users can test digital campaigns across various channels such as YouTube, Facebook, Twitter, Instagram, Tik Tok and more.\n\nUsers can also identify ideas and prioritise concepts to build innovations with long-term growth potential. Kantar Marketplace allows teams to evaluate packaging, test new products and visualise data across product attribute performance on a unified interface. \n\nKantar Marketplace offers stakeholders the ability to generate reports and gain actionable insights into brand equity, brand purpose and consumer insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/39fa766b-62d1-4bc3-b371-28b99e6b1876.png","url":"https://www.softwareadvice.ie/software/336934/kantar-marketplace","@type":"ListItem"},{"name":"Medallia Insights Suite","position":14,"description":"Medallia Insights Suite boosts your company’s ability to source and use the most innovative ideas from customers, employees and partners to drive growth and revenue. This comprehensive suite captures both human emotions and opinions found in video and provides in-the-moment customer feedback that enables you to make faster, smarter decisions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b1a8dc62-3724-4e25-a97b-47bf54ed1876.jpeg","url":"https://www.softwareadvice.ie/software/216103/medallia-insights-suite","@type":"ListItem"},{"name":"Cloudscene","position":15,"description":"Cloudscene is a global marketplace platform that connects businesses with the knowledge, vendors, and tools they need to buy network services.\n\nBuyers on Cloudscene can easily and quickly find their optimum service providers, compare pricing, create and publish RFQs, collaborate with their team, and track and manage their procurement process via a centralized portal.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2b0e8b65-6676-4543-ba5f-3773219ed905.jpeg","url":"https://www.softwareadvice.ie/software/322256/cloudscene","@type":"ListItem"},{"name":"IntouchSurvey","position":16,"description":"IntouchSurvey is a cloud-based survey tool that allows businesses to create and execute surveys for market research. The platform enables users to generate customer satisfaction reports, collect feedback from their target audience, retain existing customers, and track employee productivity.\n\nIntouchSurvey helps businesses collect data from various channels, including email, phone calls, social media pages, mobile apps, surveys, forums, and more. IntouchSurvey also integrates with CRM systems such as Salesforce.com and SugarCRM to generate reports based on the collected data. The platform also allows administrators to view data by specific dates or attributes and customize the survey flow.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fa9b0e1e-2338-4899-96c5-6943ff3a2f33.png","url":"https://www.softwareadvice.ie/software/196597/intouchsurvey","@type":"ListItem"},{"name":"Ethica","position":17,"description":"Ethica is a research platform, which allows scientists to design their research studies. The solution provides a variety of features, such as participant recruitment, sensor data collection, survey response, data analysis and visualization, data collection, scheduling, monitoring and more.\n\n\nEthica assists professionals with designing surveys for various studies, such as continuous experience sampling, screening and citizen science. The application offers a dedicated dashboard for researchers and an Android/iOS mobile application for participants. It allows organizations to monitor research progress and analyze data in real-time. Additionally, users can add or remove data sources, modify questions or change the duration across active surveys.\n\n\nEthica lets users download reports in CSV/JSON format or through integration with third-party applications, such as Kibana and Metabase. The solution offers an absolutely free unlimited trial so researchers can try the software for as long as they need and don’t have to pay unless they want to start their actual field deployment. Support is offered via email, forum and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/91ca0d56-4e7e-4770-9001-6af04e915231.png","url":"https://www.softwareadvice.ie/software/184870/ethica","@type":"ListItem"},{"name":"SurveySensum","position":18,"description":"SurveySensum is a leading customer feedback platform that helps you gather and analyze customer feedback and take strategic actions that drive revenue. With its ease of use and exceptional support, it is becoming a preferred choice for both beginners and seasoned professionals. It facilitates businesses to gather and act effectively on their feedback across industries like B2B, SaaS, Telecom, NBFC, etc. \n\nSurveySensum is not your ordinary CX feedback tool – it is a CX service that helps you achieve your business goals with a customer feedback platform. It comes with seasoned CX professionals who provide end-to-end guidance and support so that you can make your CX program a success. They guide you through the entire process – from survey creation to detailed analysis to extracting valuable action plans and closing the feedback loop in real-time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9638e1ad-d78a-470f-9068-61cebb2cb872.png","url":"https://www.softwareadvice.ie/software/333579/surveysensum","@type":"ListItem"},{"name":"Galigeo","position":19,"description":"Galigeo is a suite of location intelligence software solutions that enable businesses to visualize, analyze, and optimize sales and operations performance. Galigeo is designed for retail, healthcare, public sector, telecom, and other industries seeking to leverage the power of geographic data and spatial analytics. \n\nGaligeo provides predictive analytics to help retailers optimize store site selection and manage franchise or distribution networks. It leverages location data to support retail planning and operations. Godcisionnel is a platform for creating, analyzing, integrating and sharing map-based reports to uncover geographic insights. It allows users to enrich analysis and decision-making across the organization. \n\nGaligeo solutions integrate with CRM and sales force automation systems. Sales reps can visualize account data on maps to optimize routing and territory management. Solutions come pre-loaded with key data, such as pedestrian traffic, demographics, points of interest and retail sites across France.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b3e52bf4-8eeb-4f4d-bc55-5145bf1f655e.png","url":"https://www.softwareadvice.ie/software/368766/galigeo","@type":"ListItem"},{"name":"Resonio","position":20,"description":"Resonio is a market research tool that helps businesses conduct online surveys using the questionnaire creation platform. Teams can tap into a network of qualified survey participants from the Clickworker community and utilize the analytical toolkit for in-depth response analysis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/86f8dd85-4d7d-454f-8614-64e790b88502.png","url":"https://www.softwareadvice.ie/software/427009/resonio","@type":"ListItem"},{"name":"Rally UXR","position":21,"description":"Rally empowers Research Operations Leaders to enable research using the tools they already have, while centralizing the entire research process from invites to incentives in one place.\n\nAutomate Recruitment & Participant Management To Do More Meaningful Research, Faster\nRally is the only User Research CRM that gives you enough flexibility to manage participants, studies, panels and incentives in one place, while continuing to do research in the tools you already know and love. \n\nBuild a Rich Participant Database \nImport your database of opted-in customers and continue building a diverse and representative pool of participants. Recruit using custom attributes, survey results, or research engagement history.\n\nDeliver a Memorable Participant Experience\nCreate an experience with your brand that participants will remember - in a good way. Create welcome pages, manage consent forms, build email templates, set cool-down periods, and pay incentives all in one place. Plus, add custom branding to everything your participants see.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5c06e6db-5c9e-48f1-b225-e74db45f1919.png","url":"https://www.softwareadvice.ie/software/443295/rally","@type":"ListItem"},{"name":"YouGov BrandIndex","position":22,"description":"YouGov BrandIndex is a brand and competitor tracking platform that helps marketing agencies, advertising firms, brand managers, media companies, and market researchers gain insights to optimize brand growth. This solution allows users to monitor key brand health metrics across multiple markets worldwide. It provides access to data from various panel members on brands.\n\nThe platform offers features to help users stay informed. It provides real-time impact analysis of news stories on brand health metrics. Users can access historical data for trend analysis and competitive benchmarking. The platform tracks metrics such as advertising awareness, aided brand awareness, attention, buzz, word of mouth exposure, purchase intent, consideration, current customer, and former customer. It also measures brand perception through metrics like general impression, customer satisfaction, quality, value, corporate reputation, and recommendation.\n\nAs part of YouGov's connected intelligence platform, BrandIndex integrates with the company's other solutions. This gives users a full view of the audience. The platform provides daily data updates for spotting changes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a00a63c2-93d4-43e4-8ae0-df021593dbd2.jpeg","url":"https://www.softwareadvice.ie/software/524690/YouGov-BrandIndex","@type":"ListItem"},{"name":"Data-B","position":23,"description":"Data-B is a specialized digital platform built for commercial real estate professionals, franchises, retail chains, and sales teams looking to optimize prospecting and expansion strategies. By centralizing key features such as lead generation and geographic analysis, Data-B enables users to identify high-potential zones, secure new mandates, and make strategic decisions based on reliable, location-specific insights. Whether opening a new store or evaluating market potential, Data-B gives users a complete picture of any commercial area in France.\n\nData-B allows users to generate detailed geomarketing studies. These reports include data such as foot traffic levels, presence of competitors, target population demographics, and commercial activity in the area. Designed to support both field and strategic teams, the platform helps transform complex data into actionable information, saving time, improving accuracy, and increasing the ability to close deals faster. As a cloud-based SaaS solution, Data-B requires no installation and is fully customizable to business needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/84419db3-9b65-405c-be9e-d6b205f72d90.jpeg","url":"https://www.softwareadvice.ie/software/519424/Data-Prospective","@type":"ListItem"},{"name":"M&CI Platform","position":24,"description":"Market and Competitive Intelligence (M&CI) Platform is a solution that helps businesses stay informed about their competitive landscape. The platform provides access to various sources of market and competitive intelligence including news, corporate websites and social media. This extensive coverage allows organizations to expand their research, identifying new competitors, technologies, trends and business signals.\n\nM&CI Platform offers AI data extraction and summarization to provide users with concise insights from complex information, enabling quicker decision-making. It also offers customizable dashboards and reporting features, allowing users to visualize trends and patterns in the competitive landscape. Additionally, the M&CI Platform integrates with various tools such as Slack, Microsoft Teams and Salesforce, facilitating the sharing and collaboration of intelligence within the organization.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/98445d4e-aae6-4b86-93c5-78aa9fb15fc7.png","url":"https://www.softwareadvice.ie/software/454180/Contify","@type":"ListItem"},{"name":"User Intuition","position":25,"description":"User Intuition is an AI-moderated research platform designed to conduct voice and video interviews. It helps uncover customer motivations and behaviors for various teams, including product, marketing, customer success, and research departments. The platform is applicable across industries such as software, consumer packaged goods, retail, agencies, private equity, and education. It facilitates understanding of customer actions through structured qualitative research.\n\nThe platform uses AI moderation to conduct natural conversations, employing a laddering methodology refined from consulting experience. Participants can be sourced by importing customer lists or recruiting from a global research panel. Advanced fraud prevention measures, including bot detection and duplicate suppression, ensure data quality.\n\nThe platform provides full transcripts, audio and video recordings, AI-generated theme summaries, sentiment analysis, and competitive intelligence. It features a permanent, searchable intelligence hub that preserves institutional knowledge. Insights are delivered within a short timeframe, significantly faster than traditional methods. Teams utilize the platform for various research purposes, including win-loss analysis, churn and retention studies, user experience research, shopper insights, concept testing, and brand health tracking. The intelligence system allows team members to access historical findings and accumulated customer knowledge.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/31052ca2-2cd4-4b36-bd91-1a97e5b96fad.png","url":"https://www.softwareadvice.ie/software/538664/User-Intuition","@type":"ListItem"}],"numberOfItems":25}
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