User Reviews Overview
About MailerLite
MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of...
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- Industry: Graphic Design
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Mailer Lite ~ Great Customer Service and Wonderful Option for Total Beginners
I initially had an in issue with embedding a form that I had created in MailerLite into my WordPress site. I emailed Customer Support and received a quick response! Honestly, I wasn't expecting a personalized response that soon. [SENSITIVE CONTENT] was kind enough to inform me that I may have installed the plug-in incorrectly and advised me on the steps of how to embed it properly. Sure enough! User error. I was able to embed and redesign to the form to my liking. Tested it and it works! Thank you, [SENSITIVE CONTENT] !⭐️
Pros
As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.
I also am intrigued by the MailerLite Academy and want to enroll in that.
Cons
The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.
Reasons for Switching to MailerLite
As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!Response from MailerLite
Super curious how your landing page ended up, Nikki!
And you should definitely enrol into the MailerLite Academy.
- Industry: Building Materials
- Company size: 51–200 Employees
- Used Weekly for Free Trial
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Review Source
Used MailerLite free version briefly - it got the job done
It got done the one-time job I needed.
Pros
I was able to send mass emails about a new product
Cons
I didn't use it long enough to find something I don't like
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Mailerlite is feature packed and affordable
Whenever I have contacted support they have been wonderful. They have great training materials and I love how they keep innovating.
Pros
So many features and such a generous intro package at $9.
Cons
I sometimes have found the website builder a little fussy but I really can’t complain, at $9 a month for a site and email marketing it is such a tremendous part of our business.
Alternatives Considered
FlodeskReasons for Choosing MailerLite
Better landing pages and websitesSwitched From
ConvertKitReasons for Switching to MailerLite
Price can’t be beat.Top MailerLite Alternatives
- Industry: Internet
- Company size: Self Employed
- Used Monthly for Free Trial
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Review Source
My experience using MailerLite
My overall experience was good, I have found their customer service to be very top-notch.
Pros
I have found the email marketing platform very easy to manage and navigate. Unlike some other platforms, you still have access to your previous campaigns with a free trial.
Cons
I haven't used the platform in a while, but I have found that the open rate drops quickly, which may not necessarily be their fault as it could be because of a number of reasons.
- Industry: Business Supplies & Equipment
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
I direct everyone to Mailerlite
The ability to have everything in one place is a big bonus. It helps to streamline business processes very effectively.
Pros
Simple to start using and easy to use, does everything I need it to do, and probably a lot more! Being able to create landing pages & websites in addition to the emails is a huge bonus. I've created lots of landing pages & full website for clients on Mailerlite & they always look great & work well. Support is great, anytime I have a query, which is rare (usually when I've had a blonde moment!) I'm all sorted within a few minutes
Cons
Classic version was pretty slow but the new version seems to have addressed that issue
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
An affordable email marketing solution
It's great for small businesses as it's affordable and easy to use. It has enough features to make email marketing a breeze. Even their free plan has access to multi-step automations which is rare for tools like these. I'm not a big fan of some of the new features they've added like creating websites but it's still a solid tool for email marketing
Pros
It's very veasy to use and setup - makes the initial experience very welcoming. I love that new sign ups are verified as that protects the reputation of the platform. There are great templates to choose from and it integrates with a lot of tools.
Cons
It can have slow moments which is frustrating when you're on a roll. The automation could do with more trigger points
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Good tool for content based email marketing.
It was a pleasant surprise working with Mailerlite. The integrations section is very interesting as is suggests many third party apps that can be integrated with the platform and its usecases. Offering free lead magnets and low ticket products to gorw audience can escalate pricing.
Pros
MailerLite's platform is a game-changer for managing many digital marketing needs. The features that stand out on this platform are the blog creator that adds a valuable content dimension and the email verifier to allow maintaining clean lists boosting deliverability. The free tier has enough features to get robust before taking the next step.
Cons
The cost can escalate if we get more users with free or low ticket offers. It would be interesting to have custom domain available on the free tier.
- Industry: Retail
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
I shopped around and kept coming back to Sendinblue
It was fine for what I needed it for and for what it did.
Pros
MailerLite did what I needed it to do, I made email campaigns and MailerLite sent them out.
Cons
It's not as user friendly nor does it have as many customizable options as Sendinblue.
- Industry: Business Supplies & Equipment
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Mailerlite is great
Pros
Mailerlite has automations, campaign management and analytics tracking.
Cons
There are some features missing as of writing this review.
- Industry: Furniture
- Company size: 11–50 Employees
- Used Monthly for 1-5 months
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Review Source
Perfect for my small business
Pros
With a small business the costs are much lower than more famous competitors. It offers a lot, especially on the payments side, which many others don't do and that made me choose MailerLite.
Cons
I haven't encountered any critical issues or problems, for the moment it's perfect for me
- Industry: Management Consulting
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
This is a review from an unheard MailerLite Classic User
Honestly I was happy until MailerLite released a new version out of nowhere. Old user and partners were never heard. I am sorry but now I don’t have anything good to say as the new release was done just to have a shiny product with no new functions for the free users for the basic plan. It turned out that MailerLite double the price for something that clients have paid for years to have.
Pros
I liked the classic MailerLite even if it is not where it should be.
MailerLite classic is easy to navigate and use.
Cons
I don’t find anything new on New Version of MailerLite. It is confusing and expensive.
Reasons for Choosing MailerLite
Classic Mailer lite had a reasonable price and it was easy to use.Switched From
MailchimpReasons for Switching to MailerLite
Because of the price and easy to use.Response from MailerLite
Hi Kisilda, thank you for your review and your feedback. We really value understanding our users. Should you wish, feel free to email me back with your concerns about the new MailerLite.
- Industry: Hospitality
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Easy to use and good functionality
Overall MailerLite is my favourite email marketing software. It's easy to use, has many functions and is intuitive to use so you don't have to fumble around trying to find out to do things! Knowledge base is good and if you need help tech support is there. The Free version has everything you need if you're just starting out and all our accounts started on the free version for a few weeks until we reached the maximum number of contacts.
Pros
The drag and drop interface is easy to use and there's also an HTML option if you want to get really specific with your layout. Automation is so simple compared to other mailing platforms I've used. This is key to our marketing strategy and makes life a lot easier than before! The price is good too.
If you have more than one account ( we have 6 ) it's easy to switch between them without having to logout and log back in.
Cons
A minor point but when you set up a campaign and use a template you can't go back and change the template. If the template isn't exactly how you want it you have to start the campaign from scratch.
Occasionally it's slow to load, especially the drag and drop interface.
But these are both minor points.
Response from MailerLite
We'd love how thorough you've been Tracey! Thank you so much for your kind words.
- Industry: Nonprofit Organisation Management
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Allows you to automate your way all the way through to your marketing and outreach goals
My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.
Pros
The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.
Cons
Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.
Alternatives Considered
MailchimpReasons for Switching to MailerLite
MailerLite had the best promotional ads and online resources.Response from MailerLite
Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at [email protected] - we love to hear from our community.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
Hats off to the tech team and support functions at MailerLite
Having joined MailerLite - I am now the proud owner of ...1. an opt-in that attracts my Ideal Client and pops them on my email list, via a landing page2. a product that I'm selling directly out of Stripe via an integration with MailerLite that sends all sorts of wonderful automated emails 3. landing pages for an upcoming Masterclass that hopefully attracts my Ideal Client - I just feel very empowered and feel like I've elevated my business to a new level of automation which I didn't dream possible - because I am, as stated, a technophobe.My experience has been made even more positive because of the tech team support.
Pros
The thing I rate really extremely highly is the level of support. Despite my 'not' being on the most expensive tier, I have found the support team very responsive to cries for help via email - they acknowledge the email, they keep me in the loop and they do their best to resolve the issue. I find that super-helpful, bearing in mind I generally see myself as a technophobe who is challenged by 90% of technology software.I also, recently migrated to MailerLite having been with a chimp who I simply couldn't work with - I found him incomprehensible and seriously not-fit-for use by me, specifically, and probably many people of my generation and techno-comfort levels. All chimp work had to be outsourced which was extremely frustrating and time-consuming and left me feeling dis-empowered. I have, admittedly, had some challenges with MailerLite but on the whole it's super-navigable and easy to use, and the tech support really elevates it for me into being a really desirable product.
Cons
Hmmmm - I don't have enough to compare with and make meaningful input here.
- Industry: Professional Training & Coaching
- Company size: 2–10 Employees
- Used for 2+ years
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Review Source
Great landing pages
MailerLite provides beautiful landing pages, an easy to use drag-and-drop email builder, and nice sign-up forms. It is amazing and really helpful that they allow free users access to their email automation feature.
Pros
Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.
Cons
Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.
Response from MailerLite
Hi there, thank you for leaving a review for us. Such a lovely business idea you have.
We genuinely appreciate you giving us the feedback of some of our users not having a website - this is something I will make sure to add to our feedback data.
Have a good one!
- Industry: Publishing
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
A Welcome Answer
The best.
Pros
From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.
Cons
Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.
Alternatives Considered
MailchimpReasons for Choosing MailerLite
They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.Switched From
Constant ContactReasons for Switching to MailerLite
Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.- Industry: Performing Arts
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
All very good, once I got going
Overall, I like the company and the platform. It's not as slick as some of the others I've seen, but I believe it's a great value and gets the job done. I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.
Pros
It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!
Cons
I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.
Alternatives Considered
ConvertKitReasons for Choosing MailerLite
I was extremely disappointed that the free version of ConvertKit did not include automation. It seems to me that automation is a very basic feature of this type of software. I like that MailerLite offers automation along with a few other perks with their free plan.Switched From
ConvertKitReasons for Switching to MailerLite
Price! MailerLite is the most generous with pricing and features than any other products I researched.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Easy to use
I use it for myself, for my clients and I teach others how to use it. I really like this tool for campagnes, landing pages, and forms. At this moment I have no need to search for any other tool because I am fully satisfied with Mailerlite.
Pros
I love how easy is MailerLite to use. You can find everything on Youtube and their academy. The most I like are the analytics and click map. If I consider the results I can improve my work every time.
Cons
Sometimes it takes too long to save the work. It is a bit slow. I can not think of any other minuses about Mailerlite.
Alternatives Considered
SimplicityReasons for Choosing MailerLite
To complicated, to many functions that are necessary in that kind of tool (Facebook adds - for example)Switched From
MailchimpReasons for Switching to MailerLite
Price, simplicity, help desk, videos on You tube- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Easy, complete and affordable
Great experience overall with great support which is essential when things get serious. Higly recommended and not just for pricing reasons.
Pros
Ease of use, immediate support and the fact that you really do have everything you need (exotic features missing is of no importance), is what I like most on MailerLite.One great future too, is that you get to pay only for the unique emails used, thus allowing you to duplicate lists and run your campaigns exactly as you need to, without paying extra.
Cons
I would like to have a better search and mass management option when it comes to subscribers handling and maybe some degrees of extra "freedom" or customization on ready to use tools when designing an email.
Reasons for Choosing MailerLite
Better pricing options and greater control over my lists of subscribers. Exceptional support in minutes as well.Switched From
MailchimpReasons for Switching to MailerLite
Easy to use, very easy to add users at no extra cost, great pricing scheme and high responsive support.- Industry: Construction
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
A great mailing software for business newsletters and automation
My overall experience has been pretty great. I have two mailing lists for two different business ventures. One with 700 people on my list, and one with 7,000.
MailerLite works fantastic whether you're on the free or paid plan. The only difference is (for how I use it), you can't use automated sequences on the free plan.
I have very few complaints about the software.
Pros
I love how easy it is to use. It's a beautiful dashboard that's easily navigated. The WYSIWYG editor is super sleek. From adding new subscribers to setting up complex automations, it's all really simple.
Cons
Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead.
If I refresh the page, the problem goes away.
Alternatives Considered
ConvertKitReasons for Choosing MailerLite
Mailchimp is a bit more complicated to in setup and in automations. Plus its pricing is outrageous. Like, ridiculously outrageous. MailerLite is super reasonable in price. I love it.Switched From
MailchimpReasons for Switching to MailerLite
Price, mostly. But now that I've been a MailerLite user since 2018, I don't see myself ever needing to change.Response from MailerLite
Hey Trever,
Thank you! I loved to read your review of MailerLite and yes, our web design is super sleek ;)
Don't hesitate to contact us for anything you need - we are always there for you.
Irene
- Industry: Sports
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
[sensitive content hidden] was AMAZING
Overall, minus the challenges in the beginning, I would say my boss and I are very happy with what MailerLite has been able to provide.
Pros
To be honest I was very skeptical of MailerLite in the beginning. My boss and I were having far too many issues and we were unable to get ahold of ANYONE to help us with our issues. We were trying for weeks to get things figured out with no success. Luckily after a few trys we were able to come in contact with [sensitive content hidden] who helped us SO much and is the sole reason we were able to get things running. Truly cannot say enough good things about his service and help in the process of starting our newsletter.
Cons
I really enjoyed the Instagram embedding feature MailerLite used to have and I'm quite bummed it's no longer there. I also would recommend all customer service staff learn from [sensitive content hidden] in how to better help people.
Reasons for Choosing MailerLite
MailChimp didn't have all the features we were looking for. We really like the countdown clock and social media intergration drag-and-drop features.Switched From
Mailchimp- Industry: Education Management
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
MailerLite is the Chick-fil-a of the online space
Best experience ever. Seriously.
Pros
Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features. But what really impresses me, time and again, is the customer service. No one likes it when stuff glitches or they run into an issue, but I can say with 100% sincerity and honesty that I actually LOOK FORWARD to interacting with the MailerLite customer service team. They are quick to respond, easy to understand (not sure if they're all native English speakers, but they sure come across as such), clear in their instruction, and seemingly always in a good mood. It doesn't matter how frustrated I am with whatever issue I'm experiencing, I always leave a MailerLite customer service exchange with a smile on my face.
Cons
Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.
- Industry: Food & Beverages
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Really Solid Software and Customer Service
Love it. Will be hard to ever leave.
Pros
Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.
Cons
I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.
Alternatives Considered
ConvertKitReasons for Choosing MailerLite
Mailerlite is better and cheaper. That simple.Switched From
MailchimpReasons for Switching to MailerLite
Design capabilities are more intuitive.Response from MailerLite
Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing!
- Lay
- Industry: Publishing
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Outstanding Product, World Class Customer Service
Five stars. Seriously, this is the best platform I've ever used. Again, I can't rave enough about the customer service. Whenever I have a question, I don't even bother digging through online forums or google searches. I just hit the chat box, and five minutes later I have my answer (usually accompanied by a meme...I told you these guys have a sense of humor). This level of easy access to customer service makes dealing with my mailing lists EASY, and if you've ever dealt with a convoluted platform like MailChimp, you know what a dream that is.
The platform itself is also so easy to navigate and understand. Once I know where I feature or tool is located, I almost never have to ask where to find it again, even if I don't use it for a few months. That's because the platform is user-centric, logical, and clean. MailerLite also seems to invest effort into regularly updating and optimizing the platform so that it stays clean and usable.
Add to that the incredible value of the product (MailerLite's prices are some of the best in the business) and you have a real winner.
Pros
I've used mailing lists as a core of my marketing strategies for various businesses since 2011, and MailerLite is far and away the best. Many mailing list services are built around impossibly complex and counter-intuitive platforms that leave you searching for functions and features every time you need to use them. Not MailerLite. MailerLite is so simple and easy to use, and if you ever have a question, one of their expert customer service reps is only a quick instant message away. These guys are absolute experts. I've literally never had a question they couldn't answer, or find the answer to. They have a sense of humor, too, and I never have to wait very long to talk to one.
Cons
Early on in my adoption of MailerLite I did have some issues with the software loading slowly, and occasionally not loading at all. I think these were just growing pains, and I've not had any issues for a while now.
One feature MailerLite does not have that I really wish they would add is a tagging system. They offer what they call "groups", which are basically buckets to put various subscribers in. I wish there was a way to tag a subscriber with a note like "first time buyer" or whatever, so that I could then segment parts of groups later for more detailed targeting. I use groups more like lists. Most mailing list providers offer lists and tags. MailerLite seems to have merged both of these functions into one, calling them groups. The downside of this is that if you use groups as tags, and you like to use a really detailed tagging system, you end up with an absolute mess of groups, with some subscribers in multiple groups. It's not clean.
Other than this, I really have no complaints. I miss tags, but not enough to give up the extreme usability and outstanding value that MailerLite brings over overpriced and convoluted options like MailChimp (yeah, I'm gonna name names).
Response from MailerLite
Hey Eli, you are such a star for giving us such an amazing and thorough review. We love honest feedback and think this is important for users to see.
We've been collecting some reviews we love to share on our website, and this just might be one of them! If you are okay to do so, could you reply to my email? We can chat further!
- Industry: Nonprofit Organisation Management
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Finally, an email service that keeps it simple.
MailerLite makes it easy to send professional emails my customers enjoy opening. Emails look better and it saves me time.
Pros
For me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).
Cons
My biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.
Alternatives Considered
MailchimpSwitched From
Constant ContactResponse from MailerLite
Hey Audrey, thank you for the feedback regarding the RSS - I will make sure to pass this on to our team for further inspection.
- Lay