MailerLite Reviews

Pros

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.

I also am intrigued by the MailerLite Academy and want to enroll in that.

Cons

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

Alternatives Considered

Constant Contact, Mailchimp and AWeber

Reasons for Switching to MailerLite

As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!

Pros

It's cheap. You have also landing page / website builder included.

Cons

A lot of bugs and issues. I think we are weekly in contact with customer support. This platform has a lot of potential, but still has a lot of work to do with improving the technology.

Alternatives Considered

GetResponse and Mailchimp

Reasons for Choosing MailerLite

We used Klaviyo when we had an E-Commerce shop in our previous start-up because it has a very good integration with Shopify. It's much more expensive and it doesn't have the website/Landing page builder that Mailerlite has. So, the price and features are what made us change. However, there are still a lot of bugs in this software.

Switched From

Klaviyo

Reasons for Switching to MailerLite

Price & Website/LP builder, and integration with Stripe to sell digital products

Pros

The idea of sending an email to remind your customers that you are here!!

Cons

Not so simple to use if you are not a marketing person!

Pros

The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

Cons

If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

Switched From

Mailchimp

Reasons for Switching to MailerLite

I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.

Pros

Happy Mailerlite client for over 5 years. I love the ease of use of their interface. E-mails look like they should look like, on all possible devices. Best value for money, should not want to switch to anything else.

Cons

Sometimes, our landing page displays an error. In that case, we contact support and they fix it in 1 minute.

Pros

The ease of creating different groups and segments, tracking subscriber interaction, setting up automations, and integrating numerous landing pages.

Cons

I really want to be able to use an existing campaign to create a template! And I want the option to change sending settings when I duplicate a campaign (I want to duplicate so I don't have to rebuild the bones- just the content. But then I don't have the option of switching between a campaign that does auto resend or not and setting up sending by time zones or not). Very annoying. Also, you used to be able to butt sections up against one another where the background color would extend smoothly. Now there's always a white space, say when I want to add three buttons to the bottom of a text block.

Pros

The software is easy to use, but it is the live chat support that is amazing. So many software make it difficult to talk to a human. I am with ML for that reason!

Cons

It is difficult to assign tags. With other clunkier software, I can assign a tag to any link I send. It really helps with segmenting a list.

Alternatives Considered

ConvertKit and Constant Contact

Reasons for Choosing MailerLite

Mail Chimp is perhaps one of the WORST email service providers I have ever experienced.Mailer Lite is very visual, easy to use, and affordable.

Reasons for Switching to MailerLite

No coding. Visual drag and drop builder. Affordable. Live chat support.

Pros

Automations have changed the way I look at email marketing. Such a revelation!

Cons

I expected the free trial to allow me to invite my team as users to test it out with me, but I could only create 1 user unfortunately.

Alternatives Considered

HubSpot Marketing Hub and Mautic

Reasons for Choosing MailerLite

We needed a solution that mainly simplified email marketing for us. We didn't need the robust CRM features as we are still a start up.

Switched From

SuiteCRM

Reasons for Switching to MailerLite

It seemed the easiest to use, and had a handy free trial to get a taste before committing. It also helped that the monthly fee of the highest plan on MailerLite, was more reasonably priced than some of the starter plans of other products.

Pros

It took me a day to be able to create a campaign and manage it. Really easy to use. Excellent support (automatic, but easy to get to human if automation does not answer your question)

Cons

limitation on formatting the emails and sites. I suppose it is the price for the simplicity. While the automation is reasonable, it does not allow to tweak mobile look and feel. Sometimes it is different to what I need.

Pros

1000 subscribers for free. Website and website builder are free (and have more features than at least one other prominent email management tool).

Cons

For the website builder, Ive struggled with carrying a consistent custom theme from page to page. Some options aren't intuitive.

Alternatives Considered

Wix, WordPress and Squarespace

Reasons for Choosing MailerLite

MailChimp free plan recently degraded

Switched From

Mailchimp

Reasons for Switching to MailerLite

Integration with email list and website. Generous free plan.

Pros

This is an easy-to-use, easy to setup, and easy to maintain system, that doesn't cost the earth for smaller businesses. Great set of features with easy mail construction tools, and some great visual features for better email appearances. Also has easy database management and personalisation tools.

Cons

Not much. Pruning and managing subs database is always painful, but not particularly more so in MaileLite. The builder is goog, but could do with some more specialist modules relevant to book publishers, perhaps.

Alternatives Considered

Sendinblue and Mailchimp

Reasons for Choosing MailerLite

YMLP was a bit outdated, and didn't offer the features and visual quality of MailerLite.

Reasons for Switching to MailerLite

Mostly price-vs-customer database size, but available features was abig part of our decision, with MailerLite offering more features for construction, and ease of use for our less-tech savvy staff.

Pros

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

Cons

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I was with Mailchimp for years, but it had become extremely expensive and I could no longer justify what my newsletters were costing to send. I tried SendinBlue but onboarding was a mess and the backend was extremely clunky. I switched to Flodesk, but unfortunately, they seem to be working through a lot of issues that are to be expected when a product is still in beta. MailerLite seemed to be the best value, and after having used it for the last six months, I definitely believe it is.

Switched From

Sendinblue and Mailchimp

Reasons for Switching to MailerLite

Cost

Pros

MailerLite makes it so easy to get started with email marketing. They do make you jump through a few hoops to verify your account if you don't have a website, but that contributes to their high deliverability rate.Once your account is approved, you can import your subscribers and send a campaign in less than an hour. And their customer service is top-notch!

Cons

There are a few advanced features that MailerLite is missing, so if you will be relying heavily on evergreen funnels to fuel your business, I would not recommend MailerLite.

Alternatives Considered

ConvertKit and ActiveCampaign

Switched From

Mailchimp

Reasons for Switching to MailerLite

I chose MailerLite over their competitors because you can't beat the offering on the free plan, or the ease of use as compared to other platforms.

Pros

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

MailerLite had the best promotional ads and online resources.

Pros

Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Cons

Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Pros

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Pros

Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features. But what really impresses me, time and again, is the customer service. No one likes it when stuff glitches or they run into an issue, but I can say with 100% sincerity and honesty that I actually LOOK FORWARD to interacting with the MailerLite customer service team. They are quick to respond, easy to understand (not sure if they're all native English speakers, but they sure come across as such), clear in their instruction, and seemingly always in a good mood. It doesn't matter how frustrated I am with whatever issue I'm experiencing, I always leave a MailerLite customer service exchange with a smile on my face.

Cons

Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.

Pros

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

Cons

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

Alternatives Considered

ConvertKit and Mailchimp

Reasons for Choosing MailerLite

The features with Mailerlite were more appealing, more professional and better value for money.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Because Mailerlite provides everything that I need for my current email marketing campaign, for a reasonable cost that I am happy and willing to pay.

Pros

Ease of use
Cost
Support (really great support, from all the team...like [SENSITIVE CONTENT],...)

Cons

You need to pay according to the total subscribers you have... even if you don't use them... It would great to be able to have as many subscribers as you want and only pay to send emails...like SendinBlue.

Alternatives Considered

Moosend and Sendinblue

Reasons for Choosing MailerLite

Because Mailchimp started to offer less in the free account, and Mailerlite is really better !

Switched From

Mailchimp

Reasons for Switching to MailerLite

Ease of use Features Dynamism of the team

Pros

Simple straightforward to roll out and import your subscribers.
Subscriber management is very simple with groups and the free tier is very generous for under 1000 subscribers.

Cons

API is a big dodgy and sometimes fails with vague response code and a retry mechanism is required to mitigate that.

Alternatives Considered

Sendinblue

Reasons for Choosing MailerLite

Slow and hard to use interface. Poor value for high pricing.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Simplicity of interface.

Pros

During these last few weeks, I have built my own website, two landing pages, and I created several e-mail campaigns for my own business. Normally I don't like doing these things, because technical stuff is not my natural habitat, or talent . However, I loved using MailerLite! I learned to do everything myself just by watching the videos in the MailerLite Academy. I could follow every step and do it myself. MailerLite is very user friendly. Even more important, when I make something, it looks great. Now I am really proud of what I have created. When I had a question, I just asked a question to the support team and they are very helpful, and nice. I can definitely recommend MailerLite to everyone!

Cons

There were only 2 minor inconveniences in the software, that had to do with the header, and with links to photos in an image-grid. I have asked the support team for help and they did great.

Pros

The program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts and tons of other items in your email anytime.

So, features are great, but at some point, you're going to run into something you don't know how to do. That's where it's important to have a great support team backing up a product, and MailerLite's is SUPERB! They usually get back to my email within a very short time, and they almost always can point me to a tutorial video for just the thing I'm trying to do, as well as giving me an answer within the email and an invitation to write with further questions. Their tutorials are professional, well-planned, and easy to follow. Everyone I've spoken with through the years has been friendly and happy to help.

Cons

My biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!

Pros

For me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).

Cons

My biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.

Alternatives Considered

Mailchimp

Switched From

Constant Contact

Pros

I use MailerLite for nearly everything related to my small Internet business. I use it to reach my people weekly, to announce new products, to automatically introduce new subscribers to my work, to offer giveaways, to launch new products, and more. I really enjoy that it has so many features--nearly every feature I need, in fact--and is so easy to use. I have yet to have a problem with any aspect of my email marketing that MailerLite has been unable to solve or help me with.

Cons

Honestly, the only thing I wish MailerLite did that they don't already do is have an evergreen countdown timer. They have a fixed-date countdown timer that I use with my launches, but they don't have an evergreen timer that you can use within automations (that go out any time). I know that feature is under review, but I don't know when or if they have plans to implement it.

Pros

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the user needs to know how to manipulate it to their advantage by know how to entertain, hone their lists, and maximize their mailings. MOST OF ALL EMAIL REPUTATION is crucial. Few users get that. A smaller tighter list of 5k subscribers is worth more than a list of 15k because most of that 15k sign up then never read or click through. Wastes money, time, and message focusing.

I have NEVER had any of the problems I see others complain about. No one can be an expert in everything, and while newsletters are crucial to an author, few of them get that it take a strong understanding of mailing list marketing, and creative thinking to use Mailerlite to it's fullest potential.
IMHO Mailerlite can't be beat with their innovative offerings for the budget-mined businesses. BUT you need to know how to use it. Most complainers have unrealistic expectations. They're not looking at the overall picture. The only other vendor I would choose over Mailerlite is AC, but I can manage w/o extra bells and whistles because my expertise is in marketing and the app's abilities to build strong lists.

Cons

The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems to be some server delays as certain times of the day the app churns while trying to get from one place to another. But AC has similar problems. I don't know if that's completely their fault though with more and more people working from home, it's bound to impact local traffic on the user's end. However, I'm on 5G and I still have issues with load times . So it's something they need to be aware.