User Reviews Overview
About CallTrackingMetrics
CallTrackingMetrics is a cloud-based call tracking and contact center solution for businesses and agencies that helps with tracking campaigns, reaching new audiences through integrated text marketing and online forms and using...
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- Industry: Construction
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Goodbye physical phone! Hello soft phone!
Pros
I can access it from anywhere, my home computer, my smartphone and it records all my calls so when I'm driving I can gather customer info and call them back after putting their info in my CRM.
Cons
It's highly customizable so that means it can be quite complicated in it's settings. But that's just a natural cause of it being very customizable, you have to invest some time to understand it.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Amazing for Agencies
Their support team has been amazing, transferring over my clients from one software to another went smoothly, the software does more than I need, and I have far more control over pricing to keep clients happy.
Pros
Before, I used a competitor's product, and while it was good, I didn't know how much I was missing out on.
CallTrackingMetrics gave me so much more control!
- how I price call tracking services for my clients (including charging by the minute if desired!)
- how I create phone number pools (no arbitrary, pre-selected minimum amount of numbers)
- what services each client needs
- easier and faster switching between client accounts
If you are an agency or manage multiple accounts, this software is the best that I've found. I was able to save my clients money and have far more control over price stability in the long run, while improving the number of features available!
Cons
CTM is complex and some of the UI is not as intuitive/quick to learn as I wish. It was easy to miss a step or two in client setup (even with the help of their great Support team), and sometimes finding the menu or options you need is not quick and easy.
This is partly due to the fact that the software does so much, but it would be nice if I could hide certain menus, or during setup, tell them to hide menus for me so that I don't have to constantly scroll through a lot of options I'll never use.
- Industry: Luxury Goods & Jewelry
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Choose Another Call Tracking Company
Pros
If it would work, it would be useful in measuring offline conversions.
Cons
Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups.
Alternatives Considered
CallRailReasons for Switching to CallTrackingMetrics
We had been with them for years and wanted to try and maintain the current integration.Top CallTrackingMetrics Alternatives
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Amazing software and support staff. Highly recommended.
Great experience with CTM! They are a trusted partner.
Pros
The software is fast and easy to use. It allows us to easily connect a variety of our campaigns from PPC, to email blasts, and so much more. The support staff is always readily available and great to work with.
Cons
At times the software can be a bit difficult to navigate when it comes to user administration and access levels.
Alternatives Considered
CallRail- Industry: Health, Wellness & Fitness
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
The product is excellent but the support is Amazing!
Head and shoulders above CallRail. Is a fundamental component of everything we do. 5-Star
Pros
Integration with Salesforce and Google products.
Cons
Separate setup for numbers and sources...would be nice if it were one process

- Used Daily for 2+ years
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Review Source
It is not ideal but does integrate with other programs and software
It is better than not having a program to track calls and it helps us to identify the sources for ROI purposes, but does not produce regular reports and you really never know if the person came from where it says if they call the main number which is not recorded and they can't make that happen, but to be fair neither can any other company I have talked to outside the actual phone company.
Pros
It helps us to know when someone is calling into one of our tracking lines. It integrates with Infusionsoft via zapier (one way connection so that infusionsoft doesn't cause issues for them) and then it also allows us to listen to those calls.
Cons
It does not record all calls. It does not do a great job of creating contacts into Infusionsoft as it makes duplicates because of how the system connects, NOT sure if this is their fault, Zapier's fault or Infusionsoft's fault.
Response from CallTrackingMetrics
Hi Rachel, Thank you for your feedback. I know you are passing data between several platforms, but CTM does offer call recordings and transcriptions. Please contact our support team if you have any issues or questions about how to use this feature.
- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
CTM is a proven asset
I've been using CTM since 2014 and have learned a lot over that time. We are using CTM for almost all of our customers and most have more than one tracking number. If I ever have questions the support chat is able to help me figure out the issue or QA something in a sub-account. We've been very happy with our experience with CTM.
Pros
CTM continues to upgrade the platform to accommodate GA4 and other platforms we need to integrate with. It doesn't take long to set up sub-accounts and buy numbers, which is a plus.
Cons
I don't have any cons really. There are some features I don't use, but I'm sure they are used by other companies but that is just me nitpicking.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Core for SMB Marketing Measurement
Overall and great tool and a great team. Pleasure to work with both.
Pros
The best feature is the Staff - Acct Managers, Tech Support and Pro Services are fantastic.
Cons
Not a complaint, but like any Mar-Tech it can be more complex than meets the eye. But that's why we've relied on Tech Support to help us out and they've always been there for all my end-client accounts.
- Industry: Real Estate
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Daily Tool
My overall experience with Call Tracking Metrics A Great Program that was created for the work place
Pros
Within our entire company, we utilize Call Tracking Metrics it is the quality tool. We can make calls, see the time of the calls, can listen and review every call.
Cons
Everything is fine, but when we send a text to a customer I would like to receive a notification if the customers respond
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Lots of Features
Good, detailed product and good support.
Pros
The call reporting detail. I use the reports for my monthly client reporting.
Cons
A bit tough to setup. It can be cumbersome to setup sometimes.
- Industry: Hospital & Health Care
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Attribution is key
My overall experience is great. The software and integrations work well and the staff is always very helpful.
Pros
I like all of the robust features and tracking that CTM provides.
Cons
The software can be a little glitchy and difficult to setup at times. Once you get it dialed in it’s great.
Alternatives Considered
CallRailReasons for Choosing CallTrackingMetrics
The software was dated.- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Simple tracking, lacking features
It works but doesn't fully get the job done. We have switched most of our sites to other providers.
Pros
It was very easy to set up CTM on a website. There's nothing that's rocket science here. It's a call tracking tool. The email reports are very nice.
Cons
It doesn't have as many robust integrations as CallRail, and the interface is a bit clunky. There have been a lot of issues with Google Analytics and Google Ads after using CTM.
Alternatives Considered
CallRail- Industry: Construction
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Easy to use platform with super helpful reporting!
Pros
The platform is extremely user friendly, we were able to get call center agents trained remotely and they could even download an app to their smart phones for additional access. As a call center manager the reporting features were very insightful when tracking agent performance metrics.
Cons
Everything is wonderful :) no complaints!
Response from CallTrackingMetrics
Thank you so much for the 5 star review, Genevieve. So glad to hear we helped enable your remote workforce!
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Best Cal Followup
It has be a cost effective necessity for our advertising budget
Pros
This software gives us the ability to track our marketing and follow up with calls that we might have missed after hours. We like that we can regionally track where the calls are coming from so that we can optimize our budget.
Cons
It was a little tricky to set up cut once customer support walked us trough the problems we havent needed to tough things since
- Industry: Construction
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Great Software
Our overall experience is very good with call tracking metrics. We use it daily and it makes our company better!
Pros
It helps us keep track of all of our sales people and what metrics they are hitting. It also allows us to be able to coach them and help them improve.
Cons
We like everything about call tracking metrics. It was easy to implement and use.
Response from CallTrackingMetrics
Thank you for the great review, Andrew. Glad to hear we are helping to make your company better! Your success is our success.
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Review of CTM
I am able to capture and record in real-time all inbound leads from my Google Ads. The data I receive helps me optimize and change the content within my Google Ads.
Pros
CTM is an easy, robust, straightforward software. I found the setup to be easy and quick, purchasing a number and being able to connect my Google account to start recording and watching inbound calls. The dashboard is easy to navigate.
Cons
No cons at this time. I find that what I use CTM for, I have no cons to report, and it provides me with the integration I need.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Easily Review Lead Quality
Pros
CTM's tracking numbers are invaluable for maintaining a high level of confidence in the phone leads our clients receive. Performing QA is much easier now, even for introductory level accounts.
Cons
A higher level of accuracy for number swapping would be nice :)
Response from CallTrackingMetrics
Thank you to much for the great review and valuable feedback, William!
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Call tracking you can setup in minutes
Pros
Call Tracking Metrics makes it really easy to get started with call tracking. The setup process is very straightforward and I can usually get my clients all setup in less than an hour (depends on how many lines they want to track). I think the call log is easy to scan and you can filter results by date, source, etc. which makes it easy to see which sources are providing the most value. You can tie the account into Google Analytics and push conversion data which makes reporting a lot easier than manually counting the calls.
Cons
Setting up lead tracking with Google Analytics could be a little simpler.
Response from CallTrackingMetrics
Thanks for the 5-star review, Micah! We are continuously enhancing the interface to include more automation for connecting third-party data platforms like Google Ads and Analytics. As always, our team is here to help answer any questions you may have and thanks for being such a loyal customer!
- Used Daily for 2+ years
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Review Source
All your call tracking information in one place.
Pros
What I like best about this software is that all tracking numbers are recorded so you can listen and replay for educational/training purposes.
Cons
Some of the reporting is not too user-friendly. Difficult to filter information when looking for specific type of callers.
- Industry: Online Media
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Attractive for Features
Pros
Call Tracking Metrics is elaborate and robust in the features it offers. The quality of customer support is second to none.
Cons
When changes are made, communication to users is lacking.
- Industry: Legal Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Review
I like it
Pros
It is simple to use and the communication is clear and crisp
Cons
Too many feature I do not need/use, they may perhaps be useful to other users.
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Great system to track your business
Pros
Provide instant recording video and track all calls
Cons
So far we only use the features we need, we haven’t got the time to explore more.
Response from CallTrackingMetrics
Thank you so much for the 5 star review, Cary!
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Call Tracking Metrics Review
Pros
Making it easy for businesses to manage and track their marketing efforts and allowing businesses to track and analyze their phone leads effectively.
Cons
The pricing structure for call-tracking metrics can be relatively high compared to other call-tracking software.
- Industry: Hospital & Health Care
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Review from Assisted Living admin
Wonderful. :)
Pros
It is very easy to use especially from my phone if I need to.
Cons
Improving the contacts so when I type an email it automatically pops up. Other than that I like it.
- Industry: Hospital & Health Care
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Grants Review
Its an ok system
Pros
Easy to use. Its very interactive. nice layout as well
Cons
The errors and system issues, and also the fact that there is no 24 hour IT technician on duty