User Reviews Overview

About Mailchimp Transactional Email

Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can...

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Feature ratings

Value for Money
4.2
Features
4.4
Ease of Use
4.4
Customer Support
4.2

Browse Mailchimp Transactional Email Reviews

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Akarsh
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/1/2023

"Mailchimp: A User-Friendly and Reliable Email Marketing Solution for Businesses"

I've had a good overall experience using Mailchimp Transactional Email. The ability to send automated, one-to-one emails such as order confirmations, password resets, and welcome messages has been extremely helpful for my business. The ability to trigger emails based on specific events, like a purchase or sign-up, has also been a great feature. The personalization options have allowed me to make the emails more relevant to each individual recipient, which has helped to improve engagement and build trust with my audience. The integration with my website and other tools has been seamless. The reporting and analytics features have helped me to track the performance and success of these emails. I haven't had any major issues with the transactional Email from Mailchimp, it has been a reliable tool for my business.

Pros

I have been using Mailchimp for my business's email marketing needs and overall, I have had a positive experience. The user interface is intuitive and easy to navigate, making it simple to create and design professional-looking email campaigns. The wide range of templates and customization options allow me to create unique and personalized emails that stand out. Additionally, the automation features have been a game changer for me, allowing me to send targeted and timely emails to my subscribers. The reporting and analytics features have also been very helpful in tracking the performance of my campaigns and making data-driven decisions.

Cons

One downside I have noticed is that the free version of Mailchimp does have some limitations, such as the number of contacts I can have and the number of emails I can send per month. Additionally, customer support can be slow to respond at times. However, overall, I would highly recommend Mailchimp as a reliable and user-friendly email marketing solution for businesses of all sizes.

Orianne
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 1/9/2022

With well-organized features and display is easy to use.

There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service.

Pros

Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually.

Cons

Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution.

Verified Reviewer
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

3
Reviewed on 9/5/2018

Great, while we had it!

Pros

I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.

Cons

Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.

Top Mailchimp Transactional Email Alternatives

Verified Reviewer
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 11/5/2021

Benefits of Mail Chimp Transactional Emails

Overall my experience has been pleasant and supportive for the non profit I work for. We will continue to use this company because they are always updating and making things better for its users!

Pros

Ease of building the template with examples in the Mail Chimp database gave me a great understanding of how to create graphics that would better align with the trends of today and how to better communicate with my donor base. Sometimes starting from scratch is intimidating but the support staff is very helpful and available.

Cons

Sometimes navigating where a campaign / eblast / structure is setup within the database can be tricky. Begin reading about the different setups within the database before building. I like to generate one look and duplicate for future endeavors. Sometimes I had a hard time locating the original in my Mail Chimp base.

Gary
  • Industry: Machinery
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 9/12/2022

A capable & versatile email manager for small to midsize businesses

Overall, I am very happy with Mailchimp. Our company does not do a ton of email marketing & communications, but when we do use Mailchimp, it does not disapppoint. We find it is the perfect solution for where we are at currently in our email marketing journey.

Pros

I enjoy Mailchimp's general ease of use. The layout and templates are very intuitive and the overall design language of the platform is well thought out. I also appreciate the platform's clear and easy to understand analytics and delivery data. At a glance, I can look back and see how well an email campaign performed without too much fuss.

Cons

In my experience, audience management in Mailchimp is a bit fussy and inelegant. My team has struggled to separate our internal customers from external customers easily since all the email addresses and profiles were batch uploaded when we first began using the product. While this is probably user error more than anything, I'd like to see some clearer tools to deal with audience management in the future.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp Transactional Email

We found the pricing of Mailchimp better aligned with our goals at the time. That, and some of our team already had familiarilty with the Mailchimp platform from past use.
Julia
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 19/6/2021

Mailchimp for business

We can send email campaigns in real time or scheduled and we can divide these campaigns based on criterias. It lets us measure how interested people are based on the reports of previous campaigns.

Pros

I’ve used a lot of similar services, but Mailchimp is the best when it comes to interface and user-friendliness. There is a free plan up to 2000 subscribers if you wanna try it. You can do some A/B before actually sending emails. You get statistical reports about how many of your emails have been opened.

Cons

It does not have an integrated CRM system, nor is it prepared to help you channel your sales. You can use other programs for it, but that means you are using more programs and paying more.

Alternatives Considered

MailTrack

Reasons for Switching to Mailchimp Transactional Email

Mailtrack. I used to use Mailtrack but unlike Mailchimp it only works as a mail tracker.
Émeric
  • Industry: Design
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 9/12/2022

Great tool with ease of use

Email automations and the use of templates really makes campaigns easier

Pros

The product is easy to use and configure. Templates are fine and very customizable.Analytics are great and can really improve future campaigns

Cons

Not much to really dislike about this software. Everything is well-designed

Alternatives Considered

Mailjet

Reasons for Switching to Mailchimp Transactional Email

I have used it beafore in previous companies so i was very familiar with the tool
Collis
  • Industry: Automotive
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/12/2022

My experience using Mailchimp

My overall experience was great despite only using the free trial

Pros

Easy-to-use features and deliverability to help with inboxing

Cons

More contacts for the price, so I could send more for less

Camille
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 11/12/2022

Great delivery, old, top-notch

Pros

Mailchimp transactional email services can be great for small business like us, we use it for our ecommerce websites. Emails are are having fast delivery.

Cons

Expensive compared to other competitor alike. Affordable to small businesses but as you grow, the price gets too pricey.

Karen
  • Industry: Construction
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 11/2/2023

Perzonalization and performance control.

It is a necessary tool for template design as it can be created from scratch and add parts of preset templates.It helps to reach our customers for multiple campaigns and achieve high number of interactions.Allows you to segment emails according to the objective to be achieved.

Pros

I like the ability to domain customizing and quality analysis of the IPs we work with.It allows us to follow the performance of the campaigns we work with.It allows to avoid spam control.It helps to obtain specific data of each campaign launched and its performance.

Cons

So far it has no negative points to highlight in my opinion.

karan
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/12/2022

Best Email Marketing Software for Start-up companies

My overall experience with Mailchimp Transactional Email has been great. It is easy to use and the interface is user-friendly. The templates are well-designed and it is easy to customize the look and feel of the emails. The reporting features are also very useful and it is easy to track and analyze the performance of the emails. Overall, I have been very satisfied with the service and would highly recommend it.

Pros

1. Easy to Use: Mailchimp is one of the most user-friendly email marketing software products on the market. It's designed to be intuitive and easy to learn, with a user-friendly dashboard, drag-and-drop editor, and step-by-step tutorial.2. Affordable: Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.3. Automation: With Mailchimp’s automation feature, you can set up automated campaigns to send emails based on user activity, such as when a customer joins a list or makes a purchase. This can help to streamline your email campaigns and save you time.4. Reporting and Analytics: Mailchimp provides detailed reports and analytics, so you can track the performance of your campaigns and make informed decisions about your email marketing strategy.5. Integrations: Mailchimp integrates with hundreds of other services, such as Shopify, WordPress, and Salesforce, making it easy to integrate your email campaigns with other parts of your business.

Cons

No Phone Support: Mailchimp does not offer phone support, so if you have a complex question or issue, you will need to rely on their online support system. Limited Segmentation: Mailchimp’s segmentation options are limited, making it difficult to target specific groups of customers.

Ukeje
  • Industry: Research
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
N/A

5
Reviewed on 28/12/2022

Mailchimp is an excellent tool , that can be used adequately on the free plan

In my previous job, when most of the Mailchimp features I have described above were free, Mailchimp was an excellent tool, that could be adopted without the need to think twice or create a 100 reasons to choose Mailchimp presentation. Now the business model has been reevaluated, requiring you to subscribe for a good experienceHowever, even on the free plan, the experience is not that bad. The issue is just like Photoshop has garnered an audience due to ease of use, and muscle memory, I have fallen back on Mailchimp over the years when I try others and just find out that they are not that good, or I got used to using Mailchimp. It is a good product overall, and even with the new design the user experience remains spectacular

Pros

I liked that even though MailChimp has evolved over the years, the free plan is still useful for small businesses without big budgets, and with a small but valued number of people on their mailing list. Integrations with third party tools is also possible, and you are given tips to make your email stay and get opened in your customer's inbox.

Cons

Some features that make your email stand out, increase engagement and make your emails more relevant for your customers are a paid feature. You have to really consider if you would like to subscribe to use the other features or if you and your team can live without them.

Alternatives Considered

FreshMail, Gmail and Zoho Campaigns

Reasons for Switching to Mailchimp Transactional Email

Ease of use, familiarity with product.
Joshua
  • Industry: Furniture
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/12/2018

An excellent, if costly, transactional email service

We were experiencing spikes in bounce and spam rates with AWS's SES. We were able to switch to Mandrill in a single day and immediately saw dramatic improvement. As necessary, we later built out support for bulk sends and black list checking and scrubbing. All in all it was an easy process and a good product.

Pros

Mandrill provides a simple and well documented API and has libraries and integrations available for many major web frameworks and languages. Making use of it for simple email sends is a fast and easy process, and it provides additional functionality for black lists, white lists, bulk sends, static IPs, etc. Their dashboard makes it extremely simple to see all the emails sent to a given address along with full content and reasons why sends failed or were delayed, which is a great for debugging and testing. They also provide analytics and send, receive, open, click, and bounce rates.

Cons

The service used to be much cheaper, but costs went up sharply when it was reabsorbed back into Mailchimp. Still an excellent service, but harder to recommend without reservation.

Paula
  • Industry: Hospitality
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
3

4
Reviewed on 21/5/2023

Boost Guest Engagement and Drive Repeat Bookings

Overall, Mailchimp has been an indispensable tool in my guest engagement strategy. From collecting guest data to running successful email campaigns and creating captivating landing pages, Mailchimp offers a comprehensive suite of features once you learn how to use these effectively and mange to understand how to navigate the tool. The analytics insights and the option to resend emails to non-openers have been particularly valuable in boosting the effectiveness of my email marketing efforts. I would recommend Mailchimp to businesses seeking to streamline their email marketing and enhance guest engagement.

Pros

One of the standout features of Mailchimp is its robust analytics. It provides valuable insights into email campaign performance, including detailed data on who opened the emails. This information allows me to gauge the effectiveness of my campaigns and tailor my communication strategies accordingly.The ability to resend emails to recipients who didn't open them on the first send has been a game-changer. It offers a second chance to capture the attention of those who may have missed or overlooked the initial email. This feature has significantly improved my email reach and engagement, ensuring that my messages reach the intended audience.

Cons

One aspect that I found less favorable is the learning curve associated with using and navigating Mailchimp's features. It doesn't appear to be as intuitive as I had hoped, which can be a bit overwhelming, especially for my small business new to email marketing. The platform feels slightly over-complicated, requiring some extra effort to become familiar with its functionalities.

Verified Reviewer
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
4
Customer Support
N/A

4
Reviewed on 30/11/2022

Great as a starting point

For folks starting out I think Mailchimp is a great app for email marketing. If you are okay with paying more as your list grows, then Mailchimp will work okay for you. But if you rather pay a flat fee, or would not want to transition to another email marketing programs months from now, it may be worth finding an alternative with a flat fee or something more in line with your short term and long term needs.

Pros

Mailchimp can be a great starting point for folks looking for a free email marketing program. I was able to send emails to my small list of subscribers for a few years, without needing to upgrade to meet my basic email needs. Its array of templates also allowed me to present the right information to the right audience. By duplicating campaigns and making tweaks as needed I was also able to save lots of time.

Cons

Although Mailchimp is accessible and a great starting place, as your list grows it becomes pricier and loses some of it's draw. The templates can also be a bit clunky to manage, and I often found myself screaming at the editor because a paragraph wouldn't look like the rest for whatever odd reason.

Dylan
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 17/5/2018

Perfect client for managing and sending transactional emails

It allows us to maintain perfect email delivery for all our companies' transactional emails and easily troubleshoot instances where emails were not delivered.

Pros

This application is an addon of MailChimp and is best suited for transactional emails (automated emails, think 'forgot my password' type emails). It allows you to easily manage your sending domains , although you have to verify these before you can send emails. The best feature by far is the ability to view all emails that were sent or failed to arrive, including the contents of the emails and the reason it bounced. This allows us to quickly troubleshoot whenever we get a support ticket regarding an email that did not arrive.

During our 6 months of using this feature, there has been zero downtime.

Cons

It is more expensive than some competitors, but its pricing model is very fair and easy to interpret. It does require you to have at least a monthly subscription with Mailchimp, and if you are not using this it is more expensive.

Kevin
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
N/A

5
Reviewed on 29/4/2022

Great functionality for Mandrill Users

I was a little skeptical when first implementing the Mailchimp Transactional API in my Laravel project, but it was fairly simple, and setting up templates (using handlebar parameters), was easy and gave a good result. There seems to be some low hanging fruit as far as allowing the use of templates inside of templates.

Pros

Implementing a templating system outside of a project was very easy, and has freed up my servers from the constant building and sending full emails. Managing the templates outside of source control has allowed non-developers to make changes/edits without codebase access/knowledge of project structure. Utilizing subaccounts has been a game changer for us as well.

Cons

I wish the templates could be organized into directories instead of just listing them all in one place. It would also be nice if you could include templates inside other templates to help with stuff like consistent headers/footers across emails. It doesn't matter much if you only deal with a few templates, but I've needed to create about 20 separate templates in the last couple months, and most of those are sharing either headers/footers with many others. When the day comes that I need to update the header, it will take much longer to update each template individually.

Brandon
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
4

4
Reviewed on 14/2/2018

Mr

Pros

Mandrill is a powerful application that has proven useful for transactional email. They offer an API, decent reporting and storage of track/click data for 30 days.

Cons

As part of Mailchimp they now require both a Mailchimp and Mandrill subscription. I have no problem paying for Mandrill but I'm not a fan of this billing requirement as I don't need Mailchimp. Secondly, in the 2-3 years that I have been using Mandrill I have not seen a single feature release. I find this unusual. True, it works great as-is, but there are definitely areas that can be improved or features that can be added.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 14/6/2021

Great for small businesses

Overall I was able to manage and track all email marketing activities in one place but was disappointed in the landing pages

Pros

The software is very affordable and great for email marketing for small businesses. Dashboards and automation are very helpful.

Cons

I found that there weren’t a lot of out-of-the-box landing page templates to choose from. The ones that were available were specific to e-commerce and b2c businesses.

Alternatives Considered

HubSpot Marketing Hub
Jorge
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 13/3/2019

Amazing transactional email relay

We've been using Mandrill as our email relay of choice for all our applications and APIs, and it has been working great in every aspect.

Pros

Very fast delivery with exceptional delivery rates;
Does a great job keeping reputation high;
Very nice dashboards and reporting;
Ability to segregate into sub-accounts;
Very easy to integrate with MTA's and API clients;
Great documentation;

Cons

Domain validation could be made simpler;
Roles and permissions should be more flexible;
Once Mandrill got integrated with Mailchimp the pricing model became less attractive;

Alex
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
N/A

5
Reviewed on 29/11/2022

Mailchimp is Perfect for New Businesses

Pros

MailChimp Transactional Email offers an accessible and intuitive platform for creating and sending email campaigns. With an easy-to-use interface and a straightforward integration process, it is the simplest email software I have ever encountered. The most remarkable aspect is that it can be used for free, with no cost for users with a small subscriber base.

Cons

I hope there would be a more seamless integration between WordPress and other platforms. It would be incredibly helpful if there was a better connection between the two, so that we wouldn't have to manually transfer articles and products from WordPress to create a newsletter.

Alternatives Considered

Constant Contact
Umang
  • Industry: Nonprofit Organisation Management
  • Company size: 51–200 Employees
  • Used for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 13/10/2020

Great for personalized emails

Mentioned earlier - Mandrill is great to get a high level of reaction via emails. The developers set up customized scripts to send out relevant content to our customers and partners so they are always in the loop.

Pros

Transactional Emails is really necessary in today's world, we get a much better open rate and much better interaction when we use this system rather than a simple mass email message. Totally recommend this set up, and it has the the facilities to set up everything pretty easily.

The API documentation is robust, and their service uptime is great, it does what is advertised.

Cons

The fact that I need to have a mailchimp paid account and to get into Mandrill through Mailchimp is a little weird, but it's minor in the grand scheme of things. I don't use Mailchimp, our marketing department uses an alternative, but our developers use Mandrill.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/7/2019

Mandrill

Mandrill has been great to help reduce the amount of time I spend on each client of ours. I have the ability to check email faster and help more people.

Pros

Mandrill is great to backtrack on emails that my company has sent out. We have the ability to view if the email was delivered, bounced, and how many times it has been sent + opened and clicked on. The features of mandrill are great for the company because we rely heavily on mandrill in order to see that.

Cons

At this moment, I can't think of a negative effect of mandrill. It is very easy to use and easy to maneuver around.

Verified Reviewer
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 19/7/2021

Mandrill- Transactional Emails Made Easy

The experience has been great using Mandrill. With a busy social network we needed this service to manage verifications, confirmations, notifications and invitations among other things.

Pros

Mandrill is easy to set up, use and integrate with most web frameworks. The transactional emails provide an opportunity to include a marketing message, one has to be keen though on the laws governing the issue in the area of operation. The emails are highly personalized and relevant to the intended recipient thereby increasing engagement. Fast delivery, great reporting and has the ability to track the status of the email sent.

Cons

Mandrill got bundled together with Mailchimp, you have to log into Mailchimp to access Mandrill. By providing it as an add on makes it pricey especially when you do not require the other features offered by Mailchimp. You also cannot buy less than 25,000 emails since that's the lowest block available. If your needs are few and you have unused emails at the end of the month, they cannot be rolled over to the next month.

Jose F.
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 13/6/2020

An alternative to Sendgrid that works as expected

This is a straightforward, plug and play alternative that opens up the option to connect with a more marketing/campaign oriented Mailchimp service. I like that it's exactly what you'd expect as a developer when looking for transactional email services.

Pros

It's very powerful and as simple to use as its alternatives. Integrations make it very powerful and the pricing is fair. This is a no brainer alternative or first choice when looking for transactional email service.

Cons

There's not many improvement opportunities to talk about in transactional email. When it works it works, and Mandrill works as expected.

284 reviews