HubSpot Marketing Hub Reviews

Pros

Hub spot has made marketing cost effective basic and pain free. Not mention the has best perks and offers when it comes to other useful business essentials. The seamless integrations the quick feedback 100! My go to

Cons

There is not a thing I dislike about hubspot.

Pros

I absolutely LOVE HubSpot and I have used it for YEARS!

Cons

It isn't "out of the gate" easy to setup.

Alternatives Considered

Omnisend

Reasons for Choosing HubSpot Marketing Hub

Cost and ease of use versus the previous choice.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Testing and I loved it. Free to begin until you build to a point of needing to pay.

Pros

The Hubspot UI in general is clearer and their email builder less laggy or buggy than some other CRM's we've used.
Basics like import and export of contacts is very easy to do.
Custom fields easy to setup.

Cons

Absolutely detest their pricing structure and use of paid marketing contact thresholds. Of ALL the many software packages we use the Hubspot pricing is the most complicated and infuriating. There is also a simply MASSIVE jump up in cost from their Starter plan to the PRO plan. And guess what so very many of the pretty essential marketing tool (split tests, automation etc etc) are only available on the PRO plan. It's just ridiculous that Starter is £14/mo per seat and the PRO plan is £700pm + £40/mo per seat!! Talk about NOT offering a transition plan for their customers as they grow.

Alternatives Considered

Zoho CRM, ActiveCampaign and Mailchimp

Reasons for Choosing HubSpot Marketing Hub

For the Sales and Service hubs within Hubspot - liked the all-in-one solution offered by Hubspot

Switched From

Brevo

Reasons for Switching to HubSpot Marketing Hub

All-in-one solution covering sales and service as well as marketing

Pros

In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool, and analytics.

Cons

Despite the fact that there are a number of provided templates with different kinds of preset reports, targeting very special areas with very special criteria may be very difficult.

Pros

Everything was so to use from creating email campaigns to social media

Cons

The cost! for small organizations it's not possible to keep up

Alternatives Considered

WordPress

Reasons for Choosing HubSpot Marketing Hub

Mostly needed to have a place to keep everything, a better CRM

Switched From

GoDaddy Website Builder

Reasons for Switching to HubSpot Marketing Hub

After speaking with sales and also an agency it was highly recommended and we can grow

Pros

It's a really powerful tool that integrates well with the rest of our tech stack.

Cons

The menus and navigation are confusing at the best of times. They don't label things the most intuitive names and move things around frequently, so if you don't keep up with their emails and info articles, sometimes you're in for a real surprise when you go to find a feature/menu item.`

Pros

It's very easy-to-use and gives great insights into how my marketing engine is performing on a bigger scale.

Cons

HubSpot keeps changing the pricing structure, which gets more and more complicated. They recently changed the navigation which got a lot of backlash.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

More features, better price, and easier to use

Pros

Versatility and functionality of the software. I love the fact there’s so much you can do and ways to do things on the CRM. We are able to store data and visualise to show certain members of our team.

Cons

Sometimes the navigation can be confusing for people who haven’t used the software before. Takes some time getting use to.

Pros

The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Cons

A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

Alternatives Considered

Zoho CRM, iSAMS, monday CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Overall it offered the best value of money against ease of implementation. The integrations were extensive too.

Pros

I like how it truly is a full marketing hub and connects data to truly help your marketing efforts. It is also able to integrate with majority other apps/systems so it bridges the gaps in your business.

Cons

I won't say that I like anything the least, however I just think that I initially started to use Hubspot before I needed it as a small agency. I believe it works best for full teams and/or large operations so that you can see larger numbers of data in one place. It is an investment to have the full suite so you have to be doing the business to afford that.

Pros

Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.

Cons

I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.

Alternatives Considered

Campaign Monitor by Marigold, Salesforce Marketing Cloud Account Engagement and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

Pardot has the functionality but it's hard to use and we didn't have any help/support. We needed to be self-sufficient but after research realized that in order for us to make the product work better for us, we'd need to hire external consultants. Pardot is not an easy, or intuitive, product to use in my opinion.

Switched From

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

We liked the ability of having Marketing Automation and CMS because we also needed to move our website to a new CMS.

Pros

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Cons

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Alternatives Considered

Klaviyo

Reasons for Choosing HubSpot Marketing Hub

Bronto handled ecommerce very well, however, their platform began to show its age and decided we needed to switch to a platform that could help our business grow exponentially. We unfortunately made the wrong choice.

Reasons for Switching to HubSpot Marketing Hub

Their sales team convinced us they had all the capabilities of Klavio and then some. However, after nearly 12 months of putting out fires on the daily, we found out that the HubSpot development team sees Klavio as the "gold standard" of ecommerce email platforms. We were sold a bouquet of roses with thorns so big that they've ruptured every aspect of our business' profitability.

Pros

Up-time, hardly ever system outages or glitches. Increased team efficiencies. The ability to use HubSpot as workaround solutions for other areas of marketing where we need to execute something we can figure out a way within HS to make it work. Landing pages, forms, workflows, and all other tools within the Marketing platform have been great. Easy to use, easy to train, and easy to transition to.

Cons

Some basic things you think should be included are not. For example, workflow chat transcripts are not available neither is the ability to identify profiles with multiple or secondary email addresses. Also, the drag and drop builder is nice but limited as you oftentimes find errors when trying to embed code within the template, it get denied even though you are able to select html editing.

Alternatives Considered

Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

In my career I have been on multiple platforms. Previous to my position in my company, no platform was here or being used.

Reasons for Switching to HubSpot Marketing Hub

Overall feedback from friends and colleagues who have used HubSpot in the past influenced my decision.

Pros

-Easy to use
-Does not require a lot of training
-Customization available
-Various reports
-Track individual pipeline, performance and upcoming/previous sale actions
-Marketing features

Cons

-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.).
-Some information are repetitive between Company level and Customer level.
-It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do.
-Not compatible with Hotel PMS.

Alternatives Considered

Cendyn Proposals and Revinate

Reasons for Choosing HubSpot Marketing Hub

ACT! was to strict for our needs and required to many manual operation to keep the software updated. The reporting features wasn't exactly what we needed and the updates was too pricey for what the budget.

Switched From

Act!

Reasons for Switching to HubSpot Marketing Hub

Emailing feature, easy to segment, able to create workflows and A/B testing for lesser expensive (better ROAS).

Pros

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Alternatives Considered

Zoho CRM, Pipedrive and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Switched From

Nimble

Reasons for Switching to HubSpot Marketing Hub

Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.

Pros

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Cons

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot Marketing Hub

We used Pardot from 2011 until 2021. We chose Pardot in 2011 over HubSpot and Marketo. While HubSpot had a lot to offer in 2011, they had a long ways to go to meet our needs. Fast forward 10-years and HubSpot has added a ton of features and it was time to switch.

Reasons for Switching to HubSpot Marketing Hub

We felt a bit "painted into a corner" with Pardot. I'd be happy with Pardot today but not as happy as I am with HubSpot. I will keep an eye on Pardot as Salesforce has been evolving the product. The content creation tools in HubSpot were a major reason for us to switch.

Pros

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

Cons

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

Alternatives Considered

Marketo Engage and Plezi

Reasons for Choosing HubSpot Marketing Hub

We were missing marketing automation features on Pipedrive.

Switched From

Pipedrive

Reasons for Switching to HubSpot Marketing Hub

Hubspot was better for our company size. We were too big for Plezi and too small for Marketo.

Pros

Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on.

I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best.

If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.

Cons

HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook.

Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.

Pros

The genuine estimation of HubSpot Marketing is the reconciliation of each promoting stage. Blogs, email, landing pages, workflows, work processes and more can without much of a stretch be made - and incorporated - for a simple to utilize, across the board promoting entryway.

Fundamentally, my organization utilizes HubSpot to rapidly construct and distribute blog entries. With the inherent online life apparatus, you can without much of a stretch offer the blog entry to your crowds. At that point, you can repurpose the substance you previously made for an email battle.

Another most loved component: you can create beautiful landing pages. With this, you can make delightful presentation pages that make it simple for clients to change over to a deal, or showcasing qualified lead.

Another extraordinary component is the examination instrument. You can see the presentation of each showcasing component in one nitty gritty dashboard. This encourages you see what's working - and so forth. This truly helped my organization put their advertising dollars where they're most powerful and effective.

Cons

There's only a couple of disadvantages to HubSpot, from my point of view.

HubSpot works best when you can create a lot of substance. HubSpot is extraordinary at making your substance lovely and compelling, however in case you're not delivering content, you won't get the full esteem.

Second, the valuing level for HubSpot can be somewhat steep for private companies without optional salary. I'd state the administration is as yet justified, despite all the trouble, yet the speculation requires talk and responsibility from the group to be an extraordinary venture.

Ultimately, HubSpot requires an on boarding charge with each new contract. Presently, this on boarding expense isn't enormous, yet this was a hindrance for passage for my organization when we initially joined. The on boarding process unquestionably helped my group take advantage of HubSpot, be that as it may, as I stated, it was a slight obstacle for the group while considering HubSpot.

Pros

I really like the easy and practical flow used to take an idea to a live page. I mean, is so easy to make a template, preview it in different devices and resposive sizes, then make a sandbox and send it to your approvers and finnaly take it live in less than a minute. That flow helps our team to reduce the time-to-market a lot, and thats really valuable.

Cons

May be the code editors embed in the Hubpot design tool , could be improved. Actually is a little hard to code in it, because its like a simple text editor. As a developer I would love to see more tools, helpers, code colors, debugging and another features like that into the code editors of hubspot. I know those are little deatils, but they could make the difference.

Pros

HubSpot Marketing Hub, which begins at $50 every month, is an incredible all-around promoting mechanization membership administration that ends up coordinating an assortment of CRM, email advertising, and deals arrangements. Considered by numerous individuals to be a spearheading item in its class, it can satisfy the requirements of little to medium size organizations (SMB) hoping to set their advertising arrangement center. While it is expensive, HubSpot Marketing Hub offers an exhaustive list of capabilities and multifaceted arrangements portfolio that encourages it stands its ground against driving items in the classification. It is tantamount to Salesforce Pardot, which alongside HubSpot, is an Editors' Choice for showcasing robotization. The organization offers a quickly developing programming portfolio that is complete regardless of whether it requires a precarious expectation to absorb information for new clients.

Cons

The Enterprise plan costs $3,200 every month (charged yearly). It gives you admittance to 10,000 contacts, income detailing, custom occasion robotization triggers, and vast mission revealing. You can add HubSpot's free Sales and CRM apparatuses to move contact information into the deals and administration channel for essential requirements. You can likewise pay to turn on HubSpot's further developed Sales and CRM instruments should you require further developed highlights.

Pros

The most impactful aspect of Hubspot is its all-in-one capabilities— especially for small businesses. I never felt like we were paying for features we didn't need. Automation features like workflows, support surveys, sequences, and content scheduling allowed us to operate at the level of a larger team. We could push more content and reach more audiences than was previously impossible.

And, the customer support is PHENOMENAL. When reaching out to support actually solves your problem without taking a chunk away from your day is huge IMO. I love using chat support because you can include links and screenshots to address problems quickly.

Cons

Honestly, Hubspot adapts so much that my complaints aren't relevant for very long. However, I do really wish we could set up our own rules to manage duplicate contacts and contact - company associations. There are also some features that seem silly to have to upgrade to enterprise to receive like multi-variate landing page testing.

Alternatives Considered

Zoho CRM and ActiveCampaign

Pros

Hubspot Marketing is a big product. It can do a lot. There are so many tools and features. Sometimes too many to use. We didn't know anything about using Hubspot Marketing before we started. Hubspot taught us all we know. Their training courses are easy to watch and easy to understand, but there is a learning curve.

As with anything in marketing, results do not happen overnight. We started using Hubspot Marketing in February of 2014. It took us 8-12 months to really start seeing major results. During this time, we had a personal customer success manager who was helping us along the way. Flash forward over 4 years later and we are still using Hubspot Marketing.

We primarily use it to host our blog content, CTAs, and landing pages.

Cons

We would not be where we are without Hubspot Marketing. With that said, we feel like we are not fully using Hubspot to its potential. Unfortunately, because all of our marketing content is tied into Hubspot, we continue to pay for the software. It is hard to move your content to another provider (or just export your content to your own server), so sometimes we feel locked in.

Another con is that you will be automatically charged for contacts if you go over your limit. Once this happens, you are automatically moved into a higher level plan until you get in touch with Hubspot and tell them you would like to move back down to a lower plan. To do this, you have to sign another contract with them at the lower plan. We are always checking our statements to make sure we have not been automatically moved into a higher plan automatically.

Pros

Customized dashboard for a quick snapshot to help track our department's KPIs
Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy.
Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general.
HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume.
Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies.
Ability to request product features from the community
User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Cons

Changes are always rolling out, which can be hard to keep up-to-date on them all
Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed.
Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly.
Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other.
Can't create lists of accounts/companies, for company's running an ABM program.
Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

Pros

I work for a marketing agency and I use the Hubspot Software to manage the website of the enterprise.

What i like the most about Hubspot is that it's frequently updating its functions, always at the forefront of changes in the market. As well, I love from Hubspot the Social Media tool, I can schedule all my post faster than others software or apps, and I can keep even-minded because I know all my post will be published on time.

When I have to write a post I love it helps me to apply SEO correctly, and it's very easy to put pictures into the text.

Hubspot is not only a tool for work, it's also a platform that allows me to learn and certificate new skills with the courses of the learning center, which has allowed me to become a better professional in my work area and it will be useful for me to find new job opportunities.

Hubspot is very functional and complete, I can even schedule corporate email with smart delivery, in such a way that the arrival time of the mail fits the time zone of each recipient.

I have tried others software for blogging before, but I really think Hubspot Software is the best of all.

Cons

I don't have many complaints about this software, I have had a great experience during all this time. I know it's not perfect, but what I also know and I can notice daily is that the Hubspot Team is always worried about improving it's services.

Maybe, what I like least about this software is that, sometimes, the platform falls when it's being updating any detail, is a bit annoying but I think is necessary because the reward is a functional, fast and useful service.