HubSpot Marketing Hub Reviews

Pros

I like it because it is a CRM that helps me automate marketing, sales, and service processes, the goal of HubSpot marketing hub is to help marketers develop inbound marketing strategies. HubSpot allows me to control my marketing and sales actions in the same place, allowing me to have a global vision of all my potential clients: their name, their phone number, their address, the company, which are the business opportunities they are managing, etc. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website, to open an account I can fill out the form or I can open it automatically with a Google account.

Cons

Something that I don’t like about HubSpot in general is the support team, they give very generic answers that on many occasions does not solve my problems and this is time consuming, they should train the support team more.

Pros

All-in-One Solution: HubSpot CRM provides a centralized platform for managing all aspects of customer relationships. It integrates various functionalities, including contact management, deal tracking, email marketing, lead nurturing, social media management, analytics, and more. This all-in-one approach eliminates the need for multiple disjointed systems and improves efficiency by having all customer-related data and tools in one place.

Cons

Limited Customization: While HubSpot CRM provides a solid foundation, its level of customization may be somewhat limited compared to other CRM solutions. Advanced customization options, such as creating complex workflows or highly tailored reporting, may require additional coding or integration with other tools, which can be time-consuming and technically challenging for some users.

Pros

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Cons

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Pros

It’s a super robust tool that has features ahead of your current needs so you never really outgrow HubSpot but rather it grows along with you

Cons

You really need to plan out what you want and how you want marketing mgmt to function prior to setting it up in HubSpot. It’s really easy to get lost in the sauce because all the features can become distracting if you let it

Pros

As a marketing professional, I have had the opportunity to use many different marketing tools and software, but HubSpot Marketing Hub stands out as one of the best in the industry. This software has everything you need to plan, execute, and track your marketing campaigns, all in one place.One of the best things about HubSpot Marketing Hub is its user-friendly interface. The software is intuitive and easy to navigate, making it accessible to marketers of all levels of experience. The platform is customizable to fit your specific needs and preferences, allowing you to focus on what matters most to you.Another great feature of HubSpot Marketing Hub is the range of tools it offers for inbound marketing. The software includes features like email marketing, social media management, landing pages, lead management, and analytics, all designed to help you attract, engage, and convert leads into customers.One of my favorite aspects of HubSpot Marketing Hub is its powerful analytics and reporting capabilities. The software provides in-depth insights into your marketing campaigns, allowing you to make data-driven decisions and optimize your marketing efforts for maximum impact.

Cons

HubSpot Marketing Hub is that it can be quite expensive for small businesses or startups with limited marketing budgets. Additionally, while the platform is very customizable, it can also take some time and effort to fully set up and optimize, especially for those who are new to marketing automation software.

Pros

The free version provides you with a ton of different functionalities that can be more than enough to manage your day to day. You won´t find this many possibilities in a free version when looking into other CRMs

Cons

Some times the platform can be a little bit confusing when looking into some specific utility, as some of them are a little bit hidden or require to many steps in the middle.Also, depending on the computer you are using, the platform can be kind of slow sometimes.

Pros

has proven to be very useful for companies and achieving guaranteed results.

Cons

I have been able to accomplish tasks with ease .

Pros

With HubSpot Marketing Hub, our company business marketing activities is centralized and well organised simplified and properly managed. It increased my contacts and leads, and gave me overall summary insights into the performance of our marketing campaigns. The platform is known for its user-friendly interface, extensive integrations with other tools and platforms, and the ability to scale as a business grows.

Cons

While I haven't personally experienced any challenges with HubSpot Marketing Hub, it's worth noting that some of our partnering associates have commented on the platform's pricing and the slow response of its customer service. However, I must emphasize that the platform does deliver what it promises, and I have found it to be highly effective in meeting our marketing needs.

Pros

You are only here if you want to grow your business. However this app can be used by corporates to easily assign mew tasks to other workers. Contacts can be added easily. There is feature of business card scan .Overall a great app

Cons

Compilation of all the deals should be added as this app lacks that feature.

Pros

I'm doing some free tests and I'm really enjoying it, it's already helped me a lot. I'm thinking of switching to the starter CRM package because I'll have more options

Cons

so I'm still doing tests and as I said I've liked it, but in the plans that offer you more services, I believe that the amount charged is too high

Pros

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this.

Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email.

GoToWebinar integration. Key for our monthly webinars.

Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

Cons

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot Marketing Hub

Net-Results did not have half the capabilities HubSpot does on almost every level. Contact record, list creation, form capability, landing page versatility, and email templates, just to name a few.

Switched From

Net-Results

Reasons for Switching to HubSpot Marketing Hub

I was not key DM, just researcher and and helped make decision. From what I can tell, we chose HubSpot because of (1) intuitiveness (2) price (3) it seemed like it had so many more capabilities than other mktg automation platforms without being nearly as cumbersome.

Pros

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Cons

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Alternatives Considered

Klaviyo

Reasons for Choosing HubSpot Marketing Hub

Bronto handled ecommerce very well, however, their platform began to show its age and decided we needed to switch to a platform that could help our business grow exponentially. We unfortunately made the wrong choice.

Reasons for Switching to HubSpot Marketing Hub

Their sales team convinced us they had all the capabilities of Klavio and then some. However, after nearly 12 months of putting out fires on the daily, we found out that the HubSpot development team sees Klavio as the "gold standard" of ecommerce email platforms. We were sold a bouquet of roses with thorns so big that they've ruptured every aspect of our business' profitability.

Pros

HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.

Cons

ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement, Act-On and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

HubSpot was easier to use than Pardot and had a few additional features that we wanted. One of those was the ability to customize email and landing page templates and then use those over and over, or importing HTML templates for use.

Switched From

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

We had several internal users test all tools in consideration and aligned on the idea of usability would enable the team to move quickly and distribute the workload. HubSpot was also able to meet out budget parameters with first year discounts.

Pros

We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Cons

The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

Alternatives Considered

Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

We changed marketing agency and they used a different service.

Switched From

Marketo Engage

Reasons for Switching to HubSpot Marketing Hub

We got the recommendation from our marketing agency

Pros

Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.

Cons

I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.

Alternatives Considered

Campaign Monitor, Salesforce Marketing Cloud Account Engagement and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub

Pardot has the functionality but it's hard to use and we didn't have any help/support. We needed to be self-sufficient but after research realized that in order for us to make the product work better for us, we'd need to hire external consultants. Pardot is not an easy, or intuitive, product to use in my opinion.

Switched From

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

We liked the ability of having Marketing Automation and CMS because we also needed to move our website to a new CMS.

Pros

Great for small/startup or mid sized businesses to help their sales force track their sales data with many features for goals and customer data all in an easy to view window. Its pretty easy to setup companies and contacts with a ton of fields that you can customize. The file organization for each customer is easy to use and very self-explanatory. The software overall isn't overcomplicated and most of it is pretty self-explanatory. The emailing system is an excellent feature for making sure you have a record of all conversation with a customer.

Cons

So depending on the complexity of the business, the lack of features may be an issue, the software is pretty streamline right now just due to the limited amount of features available. I would've liked to see a few more options for file organization and customer organization. The email system as mentioned in the pro section is very useful in keeping track of conversations but it can only be applied to one customer at a time. It would be nice to be able to tell the software where you would like to store the messages. Another feature would be integration. There aren't a lot of options of integrating with custom CRM/ERP software right now, there are only 3 integration options available. So this is great for any company starting from scratch but alot of migration work for companies that have already established a system.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot Marketing Hub

Needed a CRM that could store and track conversations between consumers and sales team.

Reasons for Switching to HubSpot Marketing Hub

The cost and the simplicity of the software. Due to a language barrier, Hubspot was easy to train users.

Pros

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

Cons

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.

Alternatives Considered

Salesforce Sales Cloud and SamCart

Reasons for Choosing HubSpot Marketing Hub

Click funnels was too expensive and did not integrate easily with other apps in our tech stack.

Switched From

ClickFunnels

Reasons for Switching to HubSpot Marketing Hub

Pricing and ease of use were top factors

Pros

Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox (Hubspots Chat) feature. Hubspot now tracks visitors and upon a form submission, checkout submission, a contact is created and we track the entire lifecycle from browser to buyer and retention. We can then record all interactions we have via email so the next person that touches that customer has the entire history. The workflow automations are fantastic for staying in touch with both clients and browsing visitors. We have 10 different workflows set up based our marketing goals to make sure subscribed clients are staying engaged with our product and then for leads we can add point values for every time a successful action is taken. I could write a sonnet on how much I love Hubspot's features and how easy they make it to love this tool. Hubspot easily replaces 5 other tools. What we use most is Landing Pages, Forms, Workflow Automations, Tasks triggered by website actions, and the dashboards. Dashboards are a reporting layout with widgets some of which are standard out of the box and the others are custom reports that we've created.

Cons

What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise. I probably wouldn't have signed up for hubspot with the price I'm paying now... so they make you love them and you willing fork over tons of cash to keep their brilliant shiny tool. The other feature that was a bit combersome at first was the landing pages. The few they give you are super blah... but they have free templates you can download. What they don't tell you is you need to edit the master files in the template to change the logo, footer, etc.... and that was super hard at first. I wanted to throw my laptop the first few times I build a landing page in Hub.

Pros

The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal.

Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign.

Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead.

Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.

Cons

There's only a few drawbacks to HubSpot, from my perspective.

HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value.

Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment.

Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.

Pros

I really like the easy and practical flow used to take an idea to a live page. I mean, is so easy to make a template, preview it in different devices and resposive sizes, then make a sandbox and send it to your approvers and finnaly take it live in less than a minute. That flow helps our team to reduce the time-to-market a lot, and thats really valuable.

Cons

May be the code editors embed in the Hubpot design tool , could be improved. Actually is a little hard to code in it, because its like a simple text editor. As a developer I would love to see more tools, helpers, code colors, debugging and another features like that into the code editors of hubspot. I know those are little deatils, but they could make the difference.

Pros

Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.

Cons

Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement and Marketo Engage

Reasons for Switching to HubSpot Marketing Hub

Price

Pros

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP.

The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced.

I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Cons

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way.

As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general.

The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day.

One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.

Pros

Their support answers questions fairly quickly and accurately.

They are always coming out with new features.

Cons

Limited.

Hubspot allows you to filter out visitors so they don't skew your analytics. Great.

However, you can't filter out countries.

Even though, they know based on the IP address the country of the person who submits a form or visits a site, they can't filter it out (won't filter it out). Even though all my clients are from the US, visitors from India who visit my site and try to sell me stuff all the time are skewing my analytics and making it look like my conversions are higher than they really are. Can't filter out by country.

You also can't change the source of a lead.

True story:
I host podcast. A listener stumbled upon my podcast, went online, googled my name and found my website.

Hubspot now classifies this as an 'organic lead'. The worst part is I can't change it. I've brought this up with Hubspot, and they said that they don't allow it to be changed 'to protect the integrity of the data'..... Hmm. So they'd rather have incorrect data than wrong data? So forever my analytics will be off because I can't change the source.

This happens also on referrals. Somebody is referred to me, they then google my name or business and fill out a contact form, and Hubspot classifies it as organic, but really, it's not. (They don't even have a field for referral in the source).

Another downside is you can't create your own lead status. So, if you get a lead to your site, and they will never buy (say they are a spammer of competitor or former customer you had a falling out with), you can't change their status to say for example:

No Opportunity-Former Client
No Opportunity-Marketing Agency
No Opportunity-Spammer

This is just the tip of the iceberg as far as cons.

Still even with all these cons. they offer a great product. That said, for the price and these limitations, I will be looking around when I am close to up on my agreement.

Pros

Hubspot is easy to understand and implement as the user interface is pretty straight forward. The tutorial, when first launching the software, guides you through the basics and gives quickly an understanding of the structure and functionality. The level of customization is enough to make it suit most businesses needs. Most importantly though, not everything has to be done by the user. Hubspot offers a variety of features to automate processes and avoid the time consuming manual input of all the data while using the software. By inserting the email address of a contact, Hubspot will fetch information from the web to create a profile for the contact's company. Contacts' status will update automatically every time a sale involving that contact is materialized. You can also link your email to Hubspot allowing to keep a record of your correspondence, organized by contact or specific related deal. The software integrates a contact, a customer and a project database along with a To-Do list, notes and calendar which is really great, since you have all the tools you need in one place. Additionally you can attach files in each of your deals, which comes handy in some cases. Along with a variety of marketing tools, you will love being on Hubspot's mailing list. Instead of annoying newsletters, Hubspot will email you marketing tricks usually enriched with free goodies, like templates, guides and more.

Cons

I have to think a lot in order to find a negative aspect of Hubspot. A feature I would like to be enhanced is the ability to issue sales forecasts. You can do it, but it lacks some useful options like stage invoicing and invoicing/payment schedules.

Pros

It is very use full in tracking web and analyze business metrics to ensure marketing campaigns are progressing into the right direction.Our favorite part of Hubspot Marketing is the data that is made available on lead source, web traffic, and blog and email marketing performance. Prior to Hubspot we were not running any website analytics. By tying marketing efforts to website performance we are able to see what is working and what isn't and make better decisions going forward.
Good general functionality for tracking activity and reporting, and nice to have automatic download of company contact information when entering new contacts. Campaigns are fairly easy to set up.

Cons

I have only found 2 things - if you send an email and use the Smart Send feature to accommodate for different time zones, then it disables the ability to "Send to More". Second: at first, there are what feels like a lot of pieces to fit together - a form, campaign, landing page, emails, etc. Until you get that mapped out, it felt a little overwhelming.
Layout is a little out dated.
You can't change the default on the list of company names from recently added to alphabetical.
You can change the sort, but the next time you sign in or refresh, it goes back to sorting by recently added.