User Reviews Overview

About BenchmarkONE

BenchmarkONE (formerly Hatchbuck) is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. BenchmarkON...

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Feature ratings

Value for Money
4.4
Features
4.2
Ease of Use
4.5
Customer Support
4.6

Browse BenchmarkONE Reviews

155 of 155 reviews
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Leo
  • Industry: Events Services
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 21/10/2019

Good CRM Software

Overall, my experience has been very positive with Hatchbuck. This is the most I’ve ever utilized this type of software, and each time I use it I find it to be more effective overall. I believe the more I learn about it the more I will like it.

Pros

The software provides a nice dashboard to analyze the distribution of your emails. I also like the additional tasks that can be added to each email out reach.

Cons

The software gives you a number of alerts when you update your mailing list, and I’m often unclear about what they are telling me about my contacts.

Andrew
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 28/3/2019

Slick and Easy to use

bloody great!

Pros

Tags - total control and segmentation of your contacts

Cons

issues with email templates but that has been fixed now

Maud
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

3
Reviewed on 13/11/2022

I would get more efficiency if it was customizable.

Pros

Customer support was very interested and helped me a lot with my problems. Ability to manage sales in an organized manner.

Cons

Its biggest drawback is that it is not intuitive and customizable.

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Matthew
  • Industry: Internet
  • Company size: 2–10 Employees
  • Review Source
Value for Money
4
Features
N/A
Ease of Use
4
Customer Support
5

4
Reviewed on 17/9/2015

Above average sales & marketing platform

We decided to use Hatchbuck to help us organize and communicate with signups for Slope, a media management platform. We used Hatchbuck to organize contacts into categories and to send out our email campaigns and updates. Getting started on Hatchbuck is very easy and their customer service is outstanding (I usually get a response on questions and problems the same day). There are some minor issues and is really best suited for smaller sized companies.

Pros

Great customer service, I always got a response on issues and questions I had in a short amount of time. Tagging users and creating email campaigns based on those tags is very simple and intuitive. We enjoyed the scoring system of contacts (we called it Fantasy Football for leads).

Cons

Personally I feel as if the 'Deals' and 'Tasks' features are a little bit redundant and not overly helpful to general productivity. I also found there to be minor issues such as not getting notifications when other team members made changes to our organization's account. It's also very easy for contacts to become overwhelming and it is much better suited for smaller sized businesses.

Kate
  • Industry: Warehousing
  • Company size: 201–500 Employees
  • Review Source
Value for Money
N/A
Features
N/A
Ease of Use
N/A
Customer Support
N/A

5
Reviewed on 14/9/2015

Growing business with Hatchbuck for more than a year

No other CRMs compare to Hatchbuck. The functionality and the price don't even come close!

Pros

Automation via emails, campaigns and tagging, email tracking, notifications when someone opens an email or clicks on a link within the email, automatic social network linking, webpage tracking, deal tracking and the drag and drop builder, which is great for newsletters.

Cons

It's not mobile friendly and you can not CC someone via Hatchbuck.

Aubrey
  • Industry: Marketing & Advertising
  • Review Source
Value for Money
N/A
Features
N/A
Ease of Use
N/A
Customer Support
N/A

4
Reviewed on 29/5/2015

Awesome Sauce

I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on.

Pros

Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares

Cons

There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon!

Jake
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Review Source
Value for Money
4
Features
N/A
Ease of Use
4
Customer Support
5

4
Reviewed on 19/6/2015

Great combination of CRM & Marketing automation

Hatchbuck is a core part of our sales process. From marketing automation tools like nurturing and outbound campaigns and website tracking, it's propelled our business development forward. It's also a great CRM tool and they provide reporting on pipeline and sales activity and much more. Highly recommend!

Pros

Marketing automation tools - campaigns, template building and actions

Cons

Searching and usability could use a bit of a boost

★Keisha
  • Industry: Online Media
  • Review Source
Value for Money
N/A
Features
N/A
Ease of Use
N/A
Customer Support
N/A

5
Reviewed on 1/6/2015

Hatchbuck simplifies my life

I use Hatchbuck daily for one of my clients. It's essential to my work flow and truthfully, I'm not sure how things would go for this client if I had to work without it. It simplifies everything. Sending emails is a snap, correcting their client information is quick and easy, and everything I need to measure ROI is right there.

Pros

Customer support rocks. Anytime I don't know how to do anything, our consultant is quick to answer emails and send me in the right direction.

Cons

Searching for contacts is a little difficult, but once you master it, it's not too bad.

Relid
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 5/12/2016

Brian
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 2–10 Employees
  • Review Source
Value for Money
5
Features
N/A
Ease of Use
4
Customer Support
5

4
Reviewed on 22/6/2015

Best value for what I actually need...and plenty of extras

We have a team of 5 that manages 50k-100k contacts while connecting with them through automated email campaigns to begin as well as nurture our relationships. We offer online ecommerce solutions. It is a great CRM and has the features needed to keep our sales activity and account management functions all in one place.

Pros

Tagging and Automation
Availability to tie into email history
Tasks and document attachment opportunities
Service, service, and service-they are always willing to take a question and work with our team to fully utilize the tools and features within the Hatchbuck system.

Cons

Everything we have given feedback on has been addressed in new updates over the years, or have been communicated to us as part of future releases.

Susan
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 2/6/2017

You Won't Be Disappointed With Hatchbuck!

I'd recommend Hatchbuck to anyone looking for a sleek, easy to use platform that handles both your CRM and Email Campaigns.

Pros

I love the ease of creating email templates, especially with the new update, and being able to track their success as soon as they are sent out. I primarily use it for creating email campaigns and tracking contacts who click through. It's a very organized system with ways to easily find contacts and emails. While the older version definitely had some kinks, I think they did an awesome job with the update I've found it much more user-friendly. Also it is a bit pricey, but it is a CRM and email campaign creator/tracking tool so I think it's worth it.

Cons

Again, with the old version, the email building templates were difficult to use, especially compared to MailChimp. Much improvement has been made to make the process much easier. It was frustrating to have to create new templates since the old ones were rendered useless. Sometimes it's a bit hard to navigate through the system, looking for the exact data or rare thing you might need or filter you might want, the good thing is their support is outstanding and always there to help.

Sarah
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 31/10/2018

Hatchbuck user for many years

The customer service and overall ease of use of Hatchbuck is fantastic. We always get a quick response to all of our questions. And it's a great place to store nearly all of our business information.

Pros

What we love the most about Hatchbuck is the simplicity of setting up campaigns and sending out mass emails to our database with metrics to measure results.

Cons

Hatchbuck, like all CRMS, has a learning curve associated with it, particularly with creating email templates which can be tricky to set up.

Adam
  • Industry: Oil & Energy
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
3

4
Reviewed on 17/4/2017

Really good value for your money

Hatchbuck does everything well, just not great. It is a basic CRM that offers a solid suite of tools to help you manager your pool of customers. The best feature of Hatchbuck are the email marketing tools. Although a little challenging to grasp at first, the build your own template tool is a great way to create content and get it out in front of your customers in a quick and professional manner.

Pros

For what you pay, you won't find a better CRM on the market. For those who are just stepping into the world of CRMs, Hatchbuck is a great place to start.

Cons

As with a lot of CRMs, the number of contacts can determine the price you pay. Hatchbuck is a great value for small businesses, but once your contact list starts to grow, the price jumps considerably, which might cause you to look at other CRMs.

Karl
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 7/12/2016

Outstanding Customer Support and Functionality You Can Use!

Onboarding & Support

I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured.

This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform.

Functionality & Ease of Use
You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box.

I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker.

Price
This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale).

Pros

Simple to use, easy to configure, and can get to work and ROI fast.

Scales easily with pricing not restricting records you put into it.

Cons

Some functionality you may be used to is not present, such as Outlook plugins.

Jenna
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 8/9/2018

Inexpensive and Super User-Friendly

Pros

This is an awesome CRM software! I'm in love with the dashboard which is always up to date. It also works with email campaigns and integrates very well.

Cons

I really don't have any cons. The support team isn't the easiest to contact and deal with, but once you have them on the phone to help with a problem they definitely have the answers for ya!

Jeff
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 7/12/2016

Best bang for the buck in the CRM marketplace!

As a long time user of other software, I can't believe how many capabilities come out of the box with Hatchbuck. It's easy to use, easy to configure and my users love the system!

Pros

ease of use and value

Cons

Could use some additional reporting capabilities and customizations
really needs a native iPhone app or better functionality in a mobile browser.

Neal
  • Industry: Primary/Secondary Education
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 2/6/2017

Hatchbuck makes work easier

Overall, I'm pleased with hatchbuck. I tried a lot of CRM programs. I think hatchbuck has the best bang for the buck.

Pros

It's easy to use, flexible and intuitive. The interface is simple. The latest version includes a new dashboard with lots of information available instantly.

Cons

Sometimes support seems a little lacking but that could just be because I didn't word my question well.

Tim
  • Industry: Electrical/Electronic Manufacturing
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
4.5
Customer Support
5

5
Reviewed on 19/6/2015

2nd best ROI you can make! Seriously!

Pros

We looked at many other services, including Salesforce and Infusionsoft. Both of those offered a ton of features, 75% of which we didn't need, including the cost. We have found that Hatchbuck had BY FAR the best training, and the easiest interface. We have 1 dedicated employee running HB, and after 1 month, we have literally lit 20% of our ice cold leads on fire! Hatchbuck is like napalm for your sales leads. Gets them hot and keep it that way. We have learned that by staying in front of your customers, it at the least, allows you to stay in the game against your competitors. Prior to HB, we were MANUALLY SENDING EMAILS 1x1 via Gmail. We thought we had this under control until 75% of our cold leads had purchased from our competitor due to our lack of communication. If you are considering a way to build a relationship with every potential lead, seriously, don't hesitate!

Cons

The only thing we don't like is that they can't directly reply to the email form a campaign. Maybe there is a way, but we are only 1 month in.

Emily
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/3/2018

Good tool for a small company, not practical for a large company.

Pros

This tool is great for a small company. It helps you to manage all your contacts. Customer service is also prompt and personal.

Cons

The pricing could be better. Also, some of the contact logic that we would like to have is not available.

Amber
  • Industry: Computer Software
  • Review Source
Value for Money
N/A
Features
3.5
Ease of Use
5
Customer Support
3

4
Reviewed on 28/8/2014

Great Product. Great Team. Great Results.

Pros

We are using Hatchbuck here at SilverCloud through ESG's Lead-Launcher Marketing as a service vendor and have been very pleased with what we have seen so far. What I like best about the product is its ease of use and its very user-friendly user interface. I like how we now have the ability to nurture evaluators and turn them into prospects without much effort. I also like the ability we will have to continue to provide value to our current customer base, improving retention rates.

Cons

I find it difficult to search for multiple individuals at an organization. The CRM is set up to organize mostly by contacts and not by accounts, which can be a bit difficult. I also wish there was an API to integrate with our current Salesforce account.

Derek
  • Industry: Primary/Secondary Education
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 8/5/2015

Shouting about a CRM from the rooftops? That's Hatchbuck.

Pros

Hatchbuck makes everything easy - it's straightforward but powerful. One of the ways that it makes that balance is that it functions well from Day 1, no matter how much or little implementation you've done. Other CRMs sometimes feel useless unless you've spent months setting them up. Not so Hatchbuck!

Cons

The only way you won't like Hatchbuck is if 1) You're massively impatient about version releases or 2) You have a very particular use case in mind that by nature doesn't work well on Hatchbuck. I have no complaints about how we've used it in our business.

Lori
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
4.5
Customer Support
5

4.5
Reviewed on 17/7/2014

Easy button for marketing automation

Pros

Hatchbuck's features were well thought out, so while the feature set is limited, everything is tight and works as designed. My favorite feature is the "hot prospect" alerts emailed to me when a prospect or web visitor hits a lead score I have predetermined. I don't have to be in front of a computer to do my followups. The Hatchbuck team gives amazing customer service, too. They actually answer their phones and respond to emails promptly.

Cons

I would like to see a mobile app and the ability to integrate with other common business apps (like QuickBooks). But, I have been told those are on the road map.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
3

3
Reviewed on 23/1/2018

Cheap and helps you do what's necessary for a small business

Pros

The platform is super easy to use. The email builder is drag and drop and can easily be learned. The A/B testing feature where you can see live who opens the email is pretty cool too.

Cons

Reporting features are not that sophisticated. For the price, I think the software is pretty worth it. It is a good start for an emerging small business.

Laura
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/10/2019

Marketing Gamechanger

Pros

I love the fact that you're able to get so much data from your website and whatever integrations you set up with Hatchbuck.

Cons

I wish for my e-commerce client that you could incorporate abandoned cart emails.

Sarah
  • Review Source
Value for Money
N/A
Features
N/A
Ease of Use
4
Customer Support
5

4
Reviewed on 10/2/2016

Hatchbuck as a Lead Warming Tool

Our product relies heavily on customer education - Hatchbuck makes the process of educating our customers so incredibly simple! The ability to track which articles are read more frequently is an absolute God-send. The web-page tracking and online forms helps us to convert web visitors to customers as well as helping us to market our webinars simpler (we can even push it out on social media!). We have tried several other tools before landing with Hatchbuck, we can't imaging how difficult our marketing efforts would be without them! HIPAAtrek loves Hatchbuck!

155 reviews