User Reviews Overview
About Mailchimp Transactional Email
Mailchimp Transactional Email is an email management platform, which helps small businesses send personalized emails to customers via simple mail transfer protocol (SMTP) or application programming interface (API). Developers can...
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- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Monthly for 2+ years
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Review Source
Good value for money, the perfect tool for small-medium size companies
I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.
Pros
Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.
Cons
It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)
Reasons for Switching to Mailchimp Transactional Email
Similar pricing, same features, MailChimp grants a native integration with Facebook lead forms and lets you send transactional emails more easily- Industry: Religious Institutions
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Mailchimp for Churches
Overall, we have enjoyed Mailchimp. It fits our purpose and has allowed us to send out weekly emails to our congregation with events and sign up forms attached. I know there is much more we could do with automated emails etc... but we haven't yet figured out how to use those features.
Pros
We got into Mailchimp early on so we are still on a free plan. We are able to sync with our church management software and put different lists into the system. It makes it easy to get specific emails out to specific groups of people. The design part of the emails is sometimes a little hard to figure out but we have created a few basic templates that we like to use that look nice.
Cons
The one thing that I think is difficult is the email design. It's not overly hard but it is not super intuitive. It's sometimes hard to find the options you are looking for when designing and it is sometimes hard to figure out what to do to get the result that we want.
- Used Daily for 1+ year
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Review Source
Great, while we had it!
Pros
I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.
Cons
Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.
Top Mailchimp Transactional Email Alternatives
- Industry: Nonprofit Organisation Management
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
E-Mail Marketing Made Easy
Mailchimp allows us to affectively target the audiences we are trying to get in front of.
Pros
I really appreciate the analytics provided through mailchimp, the ability to tag audiences and the analysis of e-mails readability before they are sent.
Cons
Some large corps continue to block Mailchimp in their spam filters.

- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Creation and analysis of email marketing campaigns.
It aids our efforts in reaching our customers for various campaigns and generating a large number of interactions.We can divide up our email lists into subsets based on what we hope to accomplish.For the design of templates, it is an indispensable tool due to the ease with which new ones can be made from scratch and existing ones supplemented.Allows you to divide emails into subgroups based on desired outcomes.
Pros
I find it useful because it provides me with hard numbers regarding the success of each campaign I run.Using this tool, we are able to monitor the efficacy of our various marketing initiatives.My favorite feature is being able to tailor the domain and IP quality analysis to our specific needs.
Cons
As of right now, I can think of no drawbacks to this.
- Industry: Computer Networking
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Mailchimp review
Pros
Complete reporting: Fundamentally, it includes information on clients, geo-tracking, social media, and Google Analytics integration.wonderful template editorThe editor in MailChimp is straightforward but effective, and the interface is tidy.Many Integration Possibilities: Mailchimp provides more than 500 connectors and add-ons. As a result, integrating any marketing tools you now use or finding new ones for your company won't be difficult. Other features: Mailchimp is adding more functionality, with the most recent additions being an online store builder and appointment scheduling software (the latter of which is only presently accessible in beta in the US and UK).
Cons
High-priced subscription packages: Due to the free plan's subscriber cap and severely constrained monthly email blasts, marketers will be forced to upgrade to the paid packages sooner than they would like, and the costs escalate quite quickly.Email scheduling is not available on the free plan, which makes it much less appealing. Mailchimp recently removed this feature from its free forever plan. Moreover, you will only receive 30 days' worth of access to support.
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
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Review Source
Good Email Marketing Platform
Mailchimp Transactional Email can be a good choice for businesses that value reliability and integration . It offers customizable templates, easy-to-use API, and powerful analytics to help businesses send personalized and targeted transactional emails. Analytics and performance are captured which is easy to view in the dashboard.
Pros
As our team supports various clients, Mailchimp is important for email marketing. Mailchimp Transactional Email can handle large volumes of transactional email sends, making it a suitable solution for businesses of all sizes. It has also detailed reporting and analytics that can help us understand the performance of your emails, including delivery rates, open rates, and click-through rates.
Cons
While Mailchimp Transactional Email offers customizable email templates, the selection is relatively limited compared to other email marketing solutions. So the software should offer more templates. Segmentation is also limited. Another major factor is , in few cases the numbers are wrong as there are few API issues.
- Industry: Nonprofit Organisation Management
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Great for nonprofts
Love my experience with transactional email and the automatic replies I can set up.
Pros
I love that Mailchimp is so easy to use. I am a one person team so I need something thats intuitive and easy to use. I can figure this all out on my own with no experience. I love it.
Cons
My only con is that there is not enough pre loaded email templates for me to use. However, I really do not have a lot of complaints about this software.
- Industry: Religious Institutions
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Excellent Solution to get started with email marketing
Pros
This is so easy to use and was mindless to setup at the outset. The platform provides great analytics reporting, effective database management, and ensures we are in compliance with email regulations.
Cons
While the builder tool is quite easy to use, it does get 'hung up' on occasion and can be a little frustrating with alignment and formatting of email elements.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Mailchimp - A brand you can trust
Pros
Easy Integration, part of the wider established Mailchimp ecosystem.
Cons
Not much, pricing and locking of features between the different tiers could be structured better.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Great for email marketing campaigns for small business
Mailchimp is probably one of the best ways to get started with your email campaigns. The free version is a great way to try it out and start building your base. I'll be upgrading to a paid plan soon so I can take advantage of more automations.
Thanks to the free plan, I've been able to see how useful it can be and get started with very little risk.
Pros
It is easy to setup your basic email campaigns to help get your email marketing started for your small business. The templates help you get all the information you need and generally it is a step by step process.
Cons
If you want to get into any real detailed marketing, you'll need to know what you're doing. While they do have good documentation, you'll need to dig in or hire a professional to handle it for you. The Customer Journey is a new addition that is really nice, but not 100% reliable yet. We’ve had to revert to regular campaigns a few times due to Journey failures. That said, Mailchimp support was very helpful and determined to work with their developers to create long term fixes.
Alternatives Considered
ActiveCampaignReasons for Choosing Mailchimp Transactional Email
SumoMe was a bit clunky and I didn't feel like it was working all the time.Switched From
SumoReasons for Switching to Mailchimp Transactional Email
The pricing is the only reason I didn't start with ActiveCampaign. Once my list really starts to grow, I will likely consider moving to get more powerful features. I just don't need them yet.- Industry: Real Estate
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Email marketing solution that can handle all your demands in one go
Sending emails as part of our company's marketing initiatives is easy thanks to Mailchimp. The customers of each of our clients will be able to access unique deals and information. More clients are drawn to the website as a result of this. Having an email platform that allows us to send emails that are specifically customized to our customer’s needs is a huge asset.
People who have no marketing knowledge can use Mailchimp to create high-quality material that looks attractive. When people use templates, they may "drag and drop" information, and distribution lists allow them to select the recipients. In the end, Mailchimp is a terrific solution that does exactly what it is supposed to: send emails.
Pros
Marketing and HR use Mailchimp frequently. They frequently exchange emails to solicit opinions on various initiatives and agendas. Because it doesn't require any coding skills to create campaigns, and because there are enough templates for different types of campaigns, Mailchimp is simple to set up and use. It is possible to track down recipients who have opened and read emails sent by this program. It can also provide you with a record of all correspondence. Online invitations are given to us for training and group session seminars. We'll see if we can make it, and we'll mark it down in our calendar. Mailchimp's ability to provide customized content and automate workflows usually results in more efficient and speedier marketing campaigns.
Cons
When you start uploading photographs to your account, you'll immediately run into a situation where it's difficult to locate the files you need. To keep your images organized, you'll have to spend an awful amount of time removing or reorganizing them. Because there are so many variables in design and formatting, it's easy to overlook something while creating an email or a template. As a result, you may find that your output takes on a distinct appearance.
- Industry: Computer Software
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Mailchimp: A Popular Email Marketing Solution Worth Consideration
Overall, Mailchimp is a popular and widely used email marketing solution that offers a range of features for creating and managing email campaigns. Mailchimp can be a useful tool for businesses and individuals looking for an email marketing solution, but it may not be the best fit for everyone.
Pros
Mailchimp is a popular email marketing solution that is widely used by businesses and individuals. It offers a range of features, including email templates, automation, and analytics, which can be useful for creating and managing email campaigns. Mailchimp has a user-friendly interface and is easy to use, with clear instructions and helpful resources for beginners. The software offers a free plan that allows users to send up to 10,000 emails per month to up to 2,000 subscribers.Cons:Mailchimp's paid plans can be expensive, especially for larger businesses or organizations with a large email list.Some users have reported issues with the deliverability of emails sent through Mailchimp, which can impact the effectiveness of email campaigns.Some users may find the customization options limited or not as advanced as other email marketing tools.Some users have reported experiencing technical issues with Mailchimp, including bugs or glitches in the software.
Cons
Mailchimp's paid plans can be expensive, especially for larger businesses or organizations with a large email list. There were some issues with the deliverability of emails sent through Mailchimp, which can impact the effectiveness of email campaigns. I found the customization options limited or not as advanced as other email marketing tools. I've also experienced technical issues with Mailchimp, including bugs or glitches in the software.

- Industry: Furniture
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
An excellent, if costly, transactional email service
We were experiencing spikes in bounce and spam rates with AWS's SES. We were able to switch to Mandrill in a single day and immediately saw dramatic improvement. As necessary, we later built out support for bulk sends and black list checking and scrubbing. All in all it was an easy process and a good product.
Pros
Mandrill provides a simple and well documented API and has libraries and integrations available for many major web frameworks and languages. Making use of it for simple email sends is a fast and easy process, and it provides additional functionality for black lists, white lists, bulk sends, static IPs, etc. Their dashboard makes it extremely simple to see all the emails sent to a given address along with full content and reasons why sends failed or were delayed, which is a great for debugging and testing. They also provide analytics and send, receive, open, click, and bounce rates.
Cons
The service used to be much cheaper, but costs went up sharply when it was reabsorbed back into Mailchimp. Still an excellent service, but harder to recommend without reservation.
- Industry: Writing & Editing
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Awesome email marketing software
Ever since I have been crafting and sending transactional emails to my subscribers on many different platforms, I have stuck with MailChimp. And in all of these years, I have had no serious issue that would warrant my lodging a serious complaint about the use of the software. I started with the free version and since upgraded to the paid one, and ever since, I have had no regrets. However, if we have anyone who is finding the software hard to use, I believe if he is patient a little while and keeps on using the product, it won't be long before he gains mastery of the interface.
Pros
MailChimp Transactional Email is an easy-to-understand product for designing and sending email campaigns. With an interface that is user-friendly and a simple integration process, the software is by far the easiest email software I have come across. Also, it is the dominant email software especially for small business owners with lean budget. So it means that it is hard not to find a client or platform that will have problems integrating the software. And the most interesting is that it can be accessed for free if one is starting with a zero to small subscribers.
Cons
Just as with every other software, MailChimp Transactional Email has its little inadequacy. For instance, the developer could make the interface a bit easier and more fun to use. Also, integrating it on a sales funnel design should be seamless as I often have a headache trying to figure out where exactly to input the code. In addition to this, the tracking accuracy could be worked on.
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Great as a starting point
For folks starting out I think Mailchimp is a great app for email marketing. If you are okay with paying more as your list grows, then Mailchimp will work okay for you. But if you rather pay a flat fee, or would not want to transition to another email marketing programs months from now, it may be worth finding an alternative with a flat fee or something more in line with your short term and long term needs.
Pros
Mailchimp can be a great starting point for folks looking for a free email marketing program. I was able to send emails to my small list of subscribers for a few years, without needing to upgrade to meet my basic email needs. Its array of templates also allowed me to present the right information to the right audience. By duplicating campaigns and making tweaks as needed I was also able to save lots of time.
Cons
Although Mailchimp is accessible and a great starting place, as your list grows it becomes pricier and loses some of it's draw. The templates can also be a bit clunky to manage, and I often found myself screaming at the editor because a paragraph wouldn't look like the rest for whatever odd reason.
- Industry: Music
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Mailchimp, a well-known email marketing solution
All things considered, Mailchimp is a well-liked and commonly used email marketing tool that provides a number of capabilities for setting up and managing email campaigns. Although it might not be the greatest option for everyone, Mailchimp can be a helpful tool for companies and individuals searching for an email marketing solution.
Pros
The platform's overall design language has been carefully considered, and the layout and templates are exceptionally user-friendly. I particularly value the platform's delivery of data and analytics, which are transparent and simple to understand. I can quickly assess how well an email campaign performed without any hassle.
Cons
Email campaigns may not be as effective as they may be due to deliverability concerns with emails sent through Mailchimp. Compared to other email marketing solutions, I thought the personalization choices were either limited or not as sophisticated. Additionally, I've run into bugs or other technical problems with Mailchimp.

- Industry: Telecommunications
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Reliable transactional email
We're using Mandrill for all our transactional email needs, as and endpoint in our API concentrator. It's proven to be very robust and reliable over the years.
Pros
Mandrill (now interated inside Mailchimp) has been a solid and reliable transactional email provider, with great delivery rates, very slow spam scores and ultra-fast reception speed. It provides useful and flexible reports and great dashboards too.
Cons
In order to keep it's spam reputation high it takes some effort to set up a new email domain in Mandrill. You have to prove you own the DNS and configure a SPF/DKIM record.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Great for small businesses
Overall I was able to manage and track all email marketing activities in one place but was disappointed in the landing pages
Pros
The software is very affordable and great for email marketing for small businesses. Dashboards and automation are very helpful.
Cons
I found that there weren’t a lot of out-of-the-box landing page templates to choose from. The ones that were available were specific to e-commerce and b2c businesses.
Alternatives Considered
HubSpot Marketing Hub- Industry: Internet
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Checks and balances to make sure automatically generated emails run properly
Great safeguard to make sure customers are interacting with outreach and troubleshoot problems that arise.
Pros
As a SaaS company, we have customers that use our product and depend on automated emails to get information about their account on a daily or weekly basis. Mailchimp allows us to quickly flag whenever something has gone wrong in our system due to abnormal spikes / lapses in emails sent. It also allows our Customer facing team to see how clients are interacting with automated emails (opens, clicks, etc.) with the helpful ability to resend emails that were missed or accidentally deleted.
Cons
The interface can be laggy to load, and not super intuitive how everything is laid out. Overall minor UX improvements could make a big difference between using this tool occasionally to troubleshoot issues, vs. using it more regularly to get proactive insights and reporting.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
My favorite tool of email marketing
I use mailchimp for years, and to me is the best option. Good statistics, good delivery and easy to use in the most of times.
Pros
I send mails everyday. I love the option to write in "text-plane" and schedule the email for later.
I love the mail test, because I can send to my team and have feedback previous to deliver to suscribers.
Cons
Maybe the price. Is little expensive versus other options. And the automation is not intuitive. Is complicated create a funnel.
- Industry: Media Production
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Mailchimp is Perfect for New Businesses
Pros
MailChimp Transactional Email offers an accessible and intuitive platform for creating and sending email campaigns. With an easy-to-use interface and a straightforward integration process, it is the simplest email software I have ever encountered. The most remarkable aspect is that it can be used for free, with no cost for users with a small subscriber base.
Cons
I hope there would be a more seamless integration between WordPress and other platforms. It would be incredibly helpful if there was a better connection between the two, so that we wouldn't have to manually transfer articles and products from WordPress to create a newsletter.
Alternatives Considered
Constant Contact
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Mailchimp can help you with all your email needs
We have emails going out regularly and flawlessly, it updates constantly and adds new features which help you in your email marketing needs.
Pros
It can handle automatic workflows, integration with eCommerce, the analytics, helps you with templates and email design, everything.
Cons
It kind of hides you the users that are unsubscribed and are low value to you... While still charging you for them, to me it seems rather fishy tactic.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Easy to use. Good basic email solution.
Overall a good experience. Easy to use and easy to set up. Easy to add on users.
Pros
Easy to import contacts. Easy to schedule emails to send out. Can customize emails easily and add buttons, photos, videos, very seamlessly. Easy to see stats after sending out emails and heat map of where people clicked.
Cons
Was unable to add sign up form directly from mailchimp onto my website. Had to use hubspot as a work around to get new email sign ups. Initially challenging to find everything but once you are familiar its very easy to navigate, copy emails, edit, and send out quickly.
Alternatives Considered
ConvertKitReasons for Switching to Mailchimp Transactional Email
Features and ease of use.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Not What It Used To Be
Very poor experience from attempted set up of agency account to connect clients accounts. Unable to set up and attampts to use support were greeted by rude operators that put forth no effort to help.
Pros
Brand and Name recognition led us to wrongfully expect a brand leading caliber product.
Cons
Expected a functional product from a brand leader like mailchimp. Could not even set up a connected agency account and support was not only unhelpful but rude.