User Reviews Overview
About Maximizer CRM
Maximizer CRM is a powerful solution specifically designed for sales. We understand the unique challenges faced by sales managers and sales teams. That's why we provide a game-changing alternative to complex CRM solutions and...
Learn moreAll Maximizer CRM Reviews Apply filters
Browse Maximizer CRM Reviews
All Maximizer CRM Reviews Apply filters

- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Making Maximizer Your Firm's Cornerstone
We are able to complete our tasks much more efficiently and able to coordinate with other members of our team. Over the years we have tried other CRM options but Maximizer has been the one we have been looking for. Extremely glad we made the switch.
Pros
Maximizer is very intuitive to use and the layout feels as if it has been designed with the end user in mind. The easy to navigate fields and customization allows it to be adaptable to many different practices. Our efficiency has improved significantly as a result of Maximizer.
Cons
Personally, I am still confused on how to best set up households and individuals within that household and it feels like I have some duplication but I have not been able to figure out how to clean it up.
- Industry: Electrical/Electronic Manufacturing
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Maximizer makes my life better
Positive, but the more I use it the more I want more custom items. Maybe they exist and I don't know about them.
Pros
Search function and auto formatting of phone numbers etc. Keeps our contacts organized.
Cons
Lack of customization. Would like to add if else statements to enable/disable options based on earlier options. Would like more flexibility to create rules. I have to search for contacts with incorrect information on the regular
Response from Maximizer Software
Hi Andrew,
First of all, thank you so much for sharing your feedback with us—we really value your input and flagging up areas where we can further improve.
I have shared your feedback directly with our Product Manager to address these challenges. We look forward to continuing to work with you to help you enhance your sales process.
The Maximizer Team
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Max CRM Review
Its ok. What really put me off is every time you need some assistance they turn it into a huge billable hour exercise. Talk about ripping off your customers.
Pros
The product out of the box works for what we need, I have the advisor template on mine and it still has the design on selling, and the sales process. This inst the focus of the average advisor. This does the basic features required. however it certainly isn't what it could be.
Cons
It doesn't have the ability to track products well. It took leads tab and renamed it opportunities and felt that was a improvement. it wasn't. We end up using a global note to record and track all items a client has with us.
Response from Maximizer Software
Hi Brad,
Thank you for leaving a review of Maximizer. It's always great to hear feedback from our customers and gauge where we can improve.
If there is something we aren't doing well to fit into your workflow I would love to discuss.
I feel that you have had somewhat of an off-putting experience due to particular charges, perhaps changes in your software?
I would love to discuss and help design a workflow that benefits you.
Please reach out to: [email protected] and let them know you would like to discuss the set-up of your Maximizer CRM and we will get a Customer Success Manager on a call to discuss and plan a path forward.
We look forward to hearing from you!
Best regards,
Adam Wilson
Head of Customer Success
Top Maximizer CRM Alternatives
- Industry: Accounting
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Incredible CRM!
Over the last few decades it has help improve my career because of the tracking and flexibility of the design. I couldn't recommend a better CRM.
Pros
The best feature is that you can design it to work best for your field, the user defined fields are very important in a specialty or unique business.
Cons
I don't have anything bad to say, I've been using this software for over 20 years! it's awesome!
Response from Maximizer Software
Hi Sue Lynn,
Thank you very much for sharing your positive experience with Maximizer over the past 20 years!
We're so happy that our fully customizable fields have made it easy for Maximizer to fit in with your business process.
Looking forward to helping your organization continue to thrive for many more years.
The Maximizer Team
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Long Time Maximizer User
I have looked at many different programs but Maximizer keeps winning the discussion for continued use. I have been using the program for 30 years now.
Pros
The easy interface is very intuitive and the integration with Microsoft Word and Outlookis flawless.
Cons
I wish that Maximizer had a better interface to use Outlook directly from the program
Alternatives Considered
Dynamics 365Reasons for Switching to Maximizer CRM
Maximizer is way easier to integrate into a daily routine. It does everything I need to keep up to date information on my clients.Response from Maximizer Software
Hi Brian,
Thank you for leaving a 5-Stars review and being a Maximizer customer for the last 30 years.
At Maximizer, we continuously strive to serve you better, and we have several new updates and features coming up soon.
Looking forward to continuing to work with you for many more years!
Maximizer Team
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Maximizer CRM
Maximizer CRM really helps sort and store all our contacts in a central location, making life very easy for all users. Finding someone's details is a few clicks away.
Pros
- Super easy to use
- Web Access version is really light-weight and as comprehensive as the application
- Helps will efficiency across the business
Cons
- The search feature isn't as smart as you'd like it to be
Response from Maximizer Software
Hello Clint, thank you for taking the time to write a review and share your thoughts.
We're happy to hear your business is benefiting from using Maximizer. I can assure you we are always working on ways to improve the functionality of the software.
I have passed your feedback regarding the search feature to our product development team to look into.
Best regards,
Michael

- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Mostly happy
Pros
Its pretty easy to get the basic to work and it's response times are greatly improved. Service is much much better than a few years ago.
Cons
templates for notes and sending e-mail confirmations is limited to what you can include. Can't use snipit type programs to copy info to Max files. Organizing notes and files is very awkward so we have resorted to keeping then in client files in BOx.com

- Industry: Financial Services
- Company size: 10,000+ Employees
- Used Monthly for 1+ year
-
Review Source
OK for smaller companies, Support cost can be an issue
I think this product is more suited for small to medium size businesses. They have been in the CRM business for 25+ years, they know their product well. But also because of this, their interfaces are less modern compare with other bigger players like Salesforce (although they are improving it slowly)
Pros
- Maximizer has been in business for 25+ years.
- Compare with other newer CRMs these days, the learning curve to this product is lower.
- Email integration is great and speedy.
- nice to see they have tried to upgrade their interface with a more modern looking
- being a smaller CRM player, they are more willing to work with the clients closely.
Cons
- lack of language supported (only English)
- Support on Apple is not as good (some features not working)
- Support from Maximizer is good, but it might come with a charge
Response from Maximizer Software
Hi Samson,
Thanks for leaving a review! While we're ecstatic to hear you're comments it looks as though we may have missed the mark in some other key areas.
When it comes to language integration, we do have others available and support is free of charge. We can also help you through your Apple integrations.
Feel free to reach out to us at: 866-275-1254 or [email protected]
We would love to help you through your Maximizer journey.
Warm regards,
The Maximizer Team

- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Review
Pros
I like how easy it is to organize different groups of contacts and export information
Cons
I do not like how there is a maximum number of characters for an action, and I also don't like how there isn't an easy way to make a recurring action.

- Industry: Investment Management
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Financial Advisor
Pros
Action plans, team calendar management, UDFs, dashboards.
Cons
It feels like there is a lot of functionality available that we have not yet tapped, it would be nice if there was more sophisticated support available to us.
- Industry: Construction
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
CRM - A need, not a want!
We were looking to consolidate our customers into one central location to understand our marketplace better, focus on their needs and wants, which would be accessible to the whole sales team. To turn data into high value information by tracking the opportunities the business attracts and managing prospect’s expectations to convert more opportunities into wins. We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business’s sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. We have now linked our CRM with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.
Pros
We needed a solution to move away from paper / spreadsheets for our customer database and whilst all CRM packages do this Maximizer gave us the bespoke nature to take control and not have an out of the box solution. The opportunity module is by far my favourite feature as now I can provide the Board with snapshots of our entire pipeline, weighted or not, which sector / products and track each opportunity on their own merits and assign the time and resources to achievable projects.
Cons
Very busy main screen for some users and dashboard is a tad frustrating sometimes, Insights would be nice but that feature is too expensive.
- Industry: Real Estate
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Maximized for small companies
I use Maximizer as a contact manager with category tracking of contacts. I don’t use sales leads or opportunities as I find their use to be a little cumbersome for what we do and do see the value. I use it because it’s what I’ve used for years. It has features that are valuable to me, but it would be nice to know I could integrate a second or third user to share info. However, for an add on user to share my data, I would likely go to other products due to the challenges with implementation for less tech savvy users.
Pros
The things I like most about Maximizer is the customizability and user defined fields. The ability to set up my crm to look and function exactly the way I want is superior to many other products. Also, then unlimited contacts for the subscription surpasses the value vs the more main stream cloud based crm that charge per contact.
Cons
Integrated apps don’t function seamlessly or are limited. Additionally, the custom features can be tricky to set up if you are not super familiar with the platform. I’ve been using this for 23 years and have grown with the features, but I still have issues finding ways to accomplish setup tasks. Last, at least some monthly customer service should be included with the subscription. Most other paid services provide this.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
CESCO MAXIMIZER REVIEW
Pros
Good data base and records keeping ... allows instant recall of important information.
Cons
THIS IS LUDICROUS ! I really cannot believe you did this in the new version ( cloud ) vs. the old version. USER DEFINED FIELDS ... must be entered for EVERY CONTACT NAME despite the fact they generally remain the same for the ADDRESS ENTRY ! An address entry ( Company ) may have many employees and the UDF for the company remains the same IE customer / supplier / competitor etc. For every contact name you must go in and enter all of the data in UDF for each one. This is a complete time waster ! Once you make a new address entry and then enter contacts under that name, the UDF should remain there unless there is an exception. THIS IS ANNOYING TO THE ULITMATE EXTENT !!!!! Imagine entering a corporation and having to do the UDF for every person ! THE OLD VERSION DID MAINTAIN THIS INFORMATION ... This is the most disturbing time waster in the new software and I have advised our I T supplier of this many times.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Great Product to Keep Your Business Running Smoothly
Maximizer is a very important part of our day, we check it to see what tasks we have coming up, have completed, and what we are waiting for. It makes our day run smoothly and keeps everyone on track.
Pros
The features I like about Maximizer is that it is easy to use. There are many features that we use to keep the company running smoothly, even if someone is on holidays. You can add their tasks to yours so you know what needs to be done while they are away. The program keeps the client's files secure and easy to access when looking for a form. The customer service is wonderful and fast in helping find solutions.
Cons
There isn't much negative I can say. I don't use alot of the features, because I don't have time to just play around and see what else I could use to help with efficiency.
Response from Maximizer Software
Hi Chrissy,
Thank you for leaving a 5-Stars review. At Maximizer, we continuously strive to serve you better. Looking forward to continuing to serve you!
Maximizer Team
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Maximizer review
Maximizer really helps me to keep track of all the important personal and relevant business information for my clients and I can easily reference this information when I am talking with my clients. It's a great place to store my notes and I always quickly look over my client information on Maximizer before any client meeting to refresh my memory on everything I know about them.
Pros
I like how I can quickly access all of the information I have gathered on my clients and that it is categorized in easy to see areas.
Cons
I find the software a little clunky to use and I often have difficulty editing things how I would like it. For example, I would like to be able to edit some of the drop-down box options to delete options I never use and add things that I would. For example, in the notes section, I would like to have a category in the drop-down box for "withdrawal" but there is no such option and I cannot edit it to add something myself.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Review
Have used for over 10+ years have been very pleased no reason to change
Pros
Cloud based … confident in their security features
Cons
Price for smaller offices
Response from Maximizer Software
Hi Shelley,
Thank you very much for sharing your Maximizer experience with us! We look forward to continue to work with your organization.
The Maximizer Team
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Daily necessity of my business
I keep detailed client meeting notes, important dates and follow-ups are automatic. I don't personally utilize the email integration within Maximizer, and hope that some day soon Maximizer will release functionality with MacOS for Outlook Integration, as this would be a huge pro for my business / work-day.
Pros
Customizable to your businesses needs and functions. Organization of all client data and notes. Follow up functionality, and searchable User Defined Fields a huge asset. Access from web/cloud based from anywhere.
Cons
Outlook integration compatibility does not work with MacOS which is a huge negative for me. The Windows Outlook & Word compatibility is seamless though.
Response from Maximizer Software
Thank you for taking the time to post a review.
We're happy to hear Maximizer is having such a positive impact on your business, and want to assure you we are working on improving the Outlook MacOS integration.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
HMECU - Maximizer CRM Review
It's been fantastic. I don't know how our department functioned without the use of a CRM system but very grateful we are able to utilize Maximizer as it makes tracking things so much easier.
Pros
I love the ease of use - very simple to train a new employee on how it functions in our day to day tasks. It's critical to our success that we have notes and data available quickly and Maximizer ticks all the boxes. The company is extremely pleased with the purchase thus far.
Cons
I feel like the Administration tab could be a bit more user friendly. Had some trouble starting out but the videos on the Youtube channel were helpful. Just time consuming to explain to another member of the team.
Response from Maximizer Software
Hello Ryan,
Thanks for taking the time to share your feedback with us! We're delighted to hear that you and your team find Maximizer easy to use and train new team members on.
Looking forward to helping your organization continue to thrive!
The Maximizer Team
- Industry: Mechanical or Industrial Engineering
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Maximizer 12 Milks Your Cash Away
Don't buy Maximizer products unless you have an IT department internally that is at your beck and call. I am/was a 20 year user at multiple small companies only to be left paying fees every time a Windows operating system change or upgrade was made. Good from afar, but far from good! I will summarize my experience as a "Classic Bait & Switch" business model. Beware.
Pros
Good looking GUI, after you train yourself thoroughly it becomes a decent contact database, and they have a really convincing sales pitch.
Cons
After the sale, the glow fades quickly. Any support is costly in either your time, loss of functionality, or the fees and charges needed to solve issues. You need to expect to explain your issues repeatedly and pay out of pocket for any help. Software regularly has failures that cannot be corrected by the average user.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Maximizer is a great CRM and helps to pay for itself in time management and efficiency
VERY robust program with great capabilities. Maximizes efficiency in the office allowing the whole team to stay up to date on all clients, no matter who deals with them each interaction.
Pros
Activities tracker as well as being able to create customizable Activity plans for each client
Cons
There can be issues when importing data from other sources and the client information gets mixed up
Response from Maximizer Software
Hi Wendy,
Thank you for leaving a 5-Stars review. At Maximizer, we continuously strive to serve you better. Looking forward to continuing to serve you!
Maximizer Team
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Problematic for old licenses, but the new portal is great
It's great. We have a lot of information to track and maintain, many many contacts, and we love using Maximizer.
Pros
It's great! It's always easy to log in, simple to navigate, customizable... Love it!
Cons
We had an old license prior to cloud computing, with a previous version of Maximizer that was installed into a PC. When we had to migrate to the could version, we were frequently told by Maximizer customer service that migration wouldn't work and we would need to be charged $500+ for migration services (manual entry). Eventually they figured out a way to do it for us, but it took around 6-8 months of insisting. Once on the new cloud portal, everything works great.
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Ease of Use
I enjoy how it is easy to use and navigate. You are able to specify and tailor everything to your customized needs. You are able to select what you want viable and what you want to be implemented. There is also easy to use the filing system that allows the reduction of paper files. There is a learning curve involved when you first start using it but once you work past that it is easy to use and figure out new features. I would recommend this product for small to medium size companies. They also have great customer support if you ever have any problems or questions, they will also assist you in tailoring the program to your company's needs. There are training videos available to assist in the learning process that I found extremely helpful when starting to use Maximizer CRM live.
Pros
Ease of use
Cons
xxxx
- Industry: Government Administration
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Veterans First
Pros
It keeps everything in line for our staff so we are seeing live updates all together
Cons
There are too many steps to complete certain tasks.
Response from Maximizer Software
Hi John,
Thank you very much for sharing your positive Maximizer experience with us!
There are many ways to customize your process in Maximizer. Please do reach out to our support team and we will be happy to help you streamline certain tasks. Please visit https://www.maximizer.com/support/ to speak to one of our support team members.
Looking forward to helping your organization continue to thrive!
The Maximizer Team\
- Industry: Printing
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Maximizer makes data handy.
Maximizer has helped me maintain regular contact with quality customers and recognize opportunity with new potential clients.
Pros
Our database of customer information does not translate well to laptop and mobile device use, so Maximizer is the best way to keep up to date. Finding customer listings and adding notes, leads and details specific to each is easy and thorough.
The process also prompts the user to follow up and make use of the wealth of capability in the software.
Cons
Manipulating the various types of lists and producing reports is sometimes not as intuitive as one would like.
- Industry: Financial Services
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
I’ve been using Maximizer for over six years and it’s my whole world I work on an on the daily...
Maximizer is a tool that can really build your business and my experience has been 10+
Pros
I’ve been using Maximizer for over six years and it’s my whole world I work online on a daily hourly basis and the best tool I’ve ever use far is working with clients
Cons
It’s a little tough learning the program once you learned it open up the world of possibilities
Response from Maximizer Software
Hi Frank,
Thank you very much for sharing your positive Maximizer experience with us! Looking forward to helping your organization continue to thrive!
The Maximizer Team