HubSpot CRM Reviews

Pros

I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options. It also offers useful automation, reporting, and support, making it easy to manage and scale customer relationships.

Cons

The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization.

Pros

The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.

Cons

Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.

Alternatives Considered

ClickUp

Reasons for Choosing HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Switched From

ClickUp

Reasons for Switching to HubSpot CRM

A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot

Pros

CRM features such as contacts and deals.

Cons

The support is terrible and oversold.
You are told if you upgrade to a paid plan you get access to 24/7 around the clock chat support - unless they are not avilable.

They may not be available due to simple reasons such as not working on weekends, holidays, or just too many enquiries.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

User Interface and the Sales Pipeline being user friendly.

Pros

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Cons

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

Pros

Hubspot is an all-in-one type of system. It not only connects to basically all programs and apps that you operate on, but it is very customizable for any business structure. It is simple to use & gives structure to our entire company - marketing, sales, and customer support.

Cons

It was a bit trucky to set up at first, to migrate everything across from our previous CRM. You have to do some custom mapping of fields, and we lost some customer notes, but the support team was very patient & helpful.

Pros

Its a great system to capture contact information and have all the records in one place.

Cons

The connection with Outlook is not great, it keeps logging out. If you do not check daily, you may miss information logged in that contact.

Alternatives Considered

Trello

Reasons for Switching to HubSpot CRM

Much easier to use and the Dashboard and features were more attractive.

Pros

Coming from Salesforce, HubSpot is like night and day.

Cons

There are so many beta features I can't keep up. You basically have to have an agency on retainer to use HubSpot.

Pros

I really like how easy it is to use especially in training. It was easy to integrate with other products.

Cons

I don't like that it doesn't have the ability to manage larger companies so we had to switch to sales force when our company grew for better tools.

Pros

The fluid-like customization abilities within the app.

Cons

A good bit of other CRM integration tools seems to have a hard time connecting with Hubspot.

Pros

We are able to set custom content for each of our campaigns and connect them to our sales team territories all with a simple workflow.

Cons

Some of the usage limits are irreversible. Seasonal or time-bound actions are risky.

Pros

Keeping track of the customers that we deal with is the best thing in Hubspot for us. Each customer has a contact card created where we can add all their details, but also customise our own fields like the product prospects we have (what we are trying to sell to them), then the products they have bought (hopefully). This helps us to better understand our clients and keep on top of current users and potentials. In the Sales Starter, being able to use sequences saves a huge amount of time with email follow ups and has lead to more sales as it can automate different messages going back out to the customers if they don't reply.

Cons

The full integration with calendars and email is simple if you have a Gmail account, but is trickier if you have independant emails. We can get our emails synced up and use the Outlook integration well, but you can only get the Calendar integration to work if you create a full Gmail account.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

The free tool offering of HubSpot gave a lot more features than others on the market. We then got comfortable with the tool and expanded to Sales Starter to benefit from Sequences.

Pros

The ease of use is fantastic, making for a simple, hit-the-ground-running kind of user experience. I also really enjoy the use of reporting dashboards and report builder. This helps me evaluate deal activity on a detailed, property based level that helps improve our sales abilities.

Cons

No cons really. In my 3.5 years of using HubSpot, I've yet to hit a speed bump or find something that impedes my ability to manage and sell.

Alternatives Considered

Neon CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

I switched companies, and the new companies I've worked for have gone to HubSpot. It's the best CRM out there.

Switched From

Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

HubSPot was chosen because it had all of the tools we needed, as well as a plethora of integrations that it allow it to connect to all other software and services we use. It's the best, plain and simple.

Pros

CRM software is generally cumbersome for sales reps. HubSpot software focused on UX and adoption over being able to be customized to handle every possible use case.
Mobile app is also solid.
Workflows are easy to use and powerful.

Cons

-Reporting capabilities are very limited (easy to get data in, difficult to summarize well to drive process adherence)
-Company to customer relationship hierarchy lacks ability to support more complex business models - and B2B companies.

Alternatives Considered

Zoho CRM, Dynamics 365 and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

better UX, speed and mobile capabilities

Switched From

Zoho CRM, Dynamics 365 and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM

Price / Value. HubSpot better match our current needs and organizational maturity. Also the benefits of running Marketing Automation and CRM from single platform.

Pros

> It is free and offers unlimited users WOW

> The Training That Is Provided With The Free CRM Solution - Great Quality Of

> The Number Of Things That CRM is Able to Offer within the Free Solution

> The Best Free Quality CRM Software Solution Out There Hands Down

Cons

I really can not say anything negative about this Free CRM at all.

It has been for me a complete game-changer

If they could do something a little better it could be to have a more user-friendly getting started area for the training videos

Alternatives Considered

Zoho One, Zoho CRM and Bitrix24

Reasons for Choosing HubSpot CRM

Managing Clients and Prospects is a lot more intuitive for me using HubSpot CRM, it just works. It is just a better overall solution all round for me and I can add unlimited additional staff completely free of charge

Switched From

Zoho CRM

Reasons for Switching to HubSpot CRM

I choose to use HubSpot CRM as it is a better all-round working solution for me and what for what I need and it is for free.

Pros

We've had both the premium and basic plans of HubSpot and for what we need/use, the basic level is more than sufficient. It's a fantastic value and gives lots of options with a very clean interface and usability.

Cons

The single only premium feature we would utilize for our structure would be having multiple pipelines, however, for something this relatively small I couldn't justify the huge cost difference of upgrading just for that essentially.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM

Better features on HubSpot, better value for what you get

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

Hands down we chose HubSpot over Salesforce because of the cost/value, really no other reason as I'm a huge Salesforce fan...just not a fan of the price tag for a small organization.

Pros

There's tons & tons of features to love about Hubspot. The power of the platform, even the free version of it, is undeniable. Tracking customers, managing issues, following up with loose-ends.. it's all handled seemlessly here and it's so smooth you won't even notice the undoubtedly massive amount of effort that's been put into it. - Hands-down best feature? The issue Ticketing system.

Cons

As i mentioned in the title of my review here, mobility. The biggest issue i've had with Hubspot is the fact that i can't really use it outside the office, unless i pull my desktop and set it up in the back seat of my car.. because that's how bad their mobile app is right now.

That being said, they have a long-running feature-request board that gets tons of comments asking them when they'll update their app to bring more amazing features to mobile, but that hasn't had a reply from them in almost a year now. - The main feature their app needs? The mobile Ticketing system.

Alternatives Considered

Microsoft 365

Reasons for Switching to HubSpot CRM

I was using like the contacts and calendar in 365, and I think we can all agree they're just not made for tracking hundreds of customers.. once you pass a certain point, you need a legit CRM solution, and Hubspot is the first one i came across, and i loved it, untill it tried to take it with me in the field.

Pros

Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.

Cons

Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.

Alternatives Considered

ConvertKit

Reasons for Choosing HubSpot CRM

More features in hubspot to connect with landing pages and emailing.

Switched From

Mailchimp

Pros

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Cons

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives Considered

ActiveCampaign

Reasons for Choosing HubSpot CRM

The email sending capabilities at Keap had become limited and the general customer service was not great.

Switched From

Keap

Reasons for Switching to HubSpot CRM

HubSpot had more sales and calendar booking options than ActiveCampaign.

Pros

I love the HubSpot platform. It's well designed, user-friendly and a very effective CRM tool. Pound-for-pound, dollar-for-dollar, HubSpot provides the most value of the business tools that I use.HubSpot is

Cons

I really don't have any major cons for the HubSpot CRM service. The only note I would share with is that I have to re-log in at times but is a very minor inconvenience.

Alternatives Considered

Pipedrive

Reasons for Choosing HubSpot CRM

After doing some research, I determined that HubSpot was better equipped to meet my needs.

Switched From

Pipedrive

Reasons for Switching to HubSpot CRM

After doing some research, I determined that HubSpot was better equipped to meet my needs.

Pros

It allows for all possible lead captures and contact management you can think of.

Cons

Visually every page looks the same so it can be confusing when learning the CRM to start with and take longer for team to get to know the navigation on the platform.

Alternatives Considered

Pipedrive and monday.com

Reasons for Choosing HubSpot CRM

The old system was not sustainable for growth and contact management.

Switched From

Google Drive

Reasons for Switching to HubSpot CRM

Customisable to our services and loads of intergration.

Pros

HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!

Cons

Ease of use.

Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.

Pros

HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.

Cons

Buggy and unreliable
Extremely confusing interface
Ineffective and unusable for sales teams
Constant upsells to access essential features
Bloated and dysfunctional system
Significant financial investment with minimal return
Lost opportunities due to operational inefficiencies

Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.

HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?

After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.

Pros

This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days.

Hubspot has also been updated to comply with GDPR standards.

A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.

Cons

It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan.

Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like.

I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.

Pros

I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.

Cons

Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!

Pros

HubSpot is absolutely amazing! I can't stress enough how simple it is to use. The user interface is intuitive and navigating through the platform is a breeze. From setting up my account to utilizing all the features, HubSpot makes everything so straightforward.Speaking of features, HubSpot has an incredible range of tools that cover every aspect of my business needs. I can manage contacts, generate leads, run email marketing campaigns, handle social media, and analyze data—all within one platform. It's a comprehensive solution that has streamlined my workflow and made my life so much easier.But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me. They are responsive, knowledgeable, and genuinely dedicated to helping me succeed. It's such a relief to know that I can rely on their support whenever I need it.Honestly, I can't imagine using any other CRM solution. HubSpot has surpassed my expectations in every way, and I'm truly grateful for its outstanding product and service. If you're looking for a CRM platform that's simple to use, packed with great features, and backed by amazing support, I wholeheartedly recommend HubSpot. It's been a game-changer for my business.

Cons

I cannot think of any, to be honest.