User Reviews Overview
About HubSpot CRM
HubSpot is a cloud-based, AI-powered customer relationship management (CRM) platform that helps companies of all sizes grow better. HubSpot has hundreds of thousands of B2B and B2C customers and is built for scaling companies...
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- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
User-Friendly Interface
Pros
I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options. It also offers useful automation, reporting, and support, making it easy to manage and scale customer relationships.
Cons
The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
HubSpot is the go-to CRM for simplicity and for all the bells and whistles
HubSpot CRM is very quick to get set up and an essential toolkit for anyone managing clients, activity, pipelines, sales etc.
Pros
The biggest pro of HubSpot CRM for me is the record keeping of contact history in my contact records.
Cons
Sometimes all the advanced features can be a little complicated, but there is plenty of support to guide you through.
Alternatives Considered
ClickUpReasons for Choosing HubSpot CRM
A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpotSwitched From
ClickUpReasons for Switching to HubSpot CRM
A client used HubSpot and after being added to their account, I liked the more solid functionality of HubSpot- Industry: Hospitality
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Unreliable Chat Support - Misleading Advertising
Terrible when it comes to support.
I wouldn't count on their live chat as it's extremely unreliable.
Pros
CRM features such as contacts and deals.
Cons
The support is terrible and oversold.
You are told if you upgrade to a paid plan you get access to 24/7 around the clock chat support - unless they are not avilable.
They may not be available due to simple reasons such as not working on weekends, holidays, or just too many enquiries.
Alternatives Considered
Salesforce Sales CloudReasons for Switching to HubSpot CRM
User Interface and the Sales Pipeline being user friendly.Top HubSpot CRM Alternatives
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
King of CTMs for a Reason
Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.
Pros
The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!
Cons
It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Hubspot is the essential all-in-one system.
Professional. The whole experience is very proper with the integration team that teaches you how to use the system. We love Hubspot, it is our main core of our business now. It is where we track everything, get reports, and see how we can further track our leads, customers, and improve sales.
Pros
Hubspot is an all-in-one type of system. It not only connects to basically all programs and apps that you operate on, but it is very customizable for any business structure. It is simple to use & gives structure to our entire company - marketing, sales, and customer support.
Cons
It was a bit trucky to set up at first, to migrate everything across from our previous CRM. You have to do some custom mapping of fields, and we lost some customer notes, but the support team was very patient & helpful.
- Industry: Business Supplies & Equipment
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Best CRM to manage your contacts
We use as the entry point for all new customers. We created a contact form on HubSpot and use this form in our tablet to record all new customers. From that we manage the relationship inside HubSpot with Outlook.
Pros
Its a great system to capture contact information and have all the records in one place.
Cons
The connection with Outlook is not great, it keeps logging out. If you do not check daily, you may miss information logged in that contact.
Alternatives Considered
TrelloReasons for Switching to HubSpot CRM
Much easier to use and the Dashboard and features were more attractive.- Industry: Machinery
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
The difference between Salesforce and HubSpot is Night and Day
Pros
Coming from Salesforce, HubSpot is like night and day.
Cons
There are so many beta features I can't keep up. You basically have to have an agency on retainer to use HubSpot.
- Industry: Education Management
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
CRM Review
I liked it a lot when we used it and I am considering using it when for when I start my own businesses.
Pros
I really like how easy it is to use especially in training. It was easy to integrate with other products.
Cons
I don't like that it doesn't have the ability to manage larger companies so we had to switch to sales force when our company grew for better tools.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
The 6/10 review
I have enjoyed learning more about Hubspot as I use it day to day. I would rate my experience a 6/10.
Pros
The fluid-like customization abilities within the app.
Cons
A good bit of other CRM integration tools seems to have a hard time connecting with Hubspot.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Weekly for 2+ years
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Review Source
Expensive yet worth it.
Hubspot offers a comprehensive solution to complete the sales cycle. From data enrichment to renewals you can do everything within the same tool.
Pros
We are able to set custom content for each of our campaigns and connect them to our sales team territories all with a simple workflow.
Cons
Some of the usage limits are irreversible. Seasonal or time-bound actions are risky.
- Industry: Sports
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great free tools, with great additions in Sales Starter
Using Sequences has saved a huge amount of time when it comes to following up leads. We can set an automated sequence of 5 personalised emails to send at different times if that customer doesn't get back in touch with us. This has increased our sales success and potential for sales, whilst saving time due to the automated process. The free knowledge transfer and recommendations from HubSpot are also really influential, especially for inbound marketing.
Pros
Keeping track of the customers that we deal with is the best thing in Hubspot for us. Each customer has a contact card created where we can add all their details, but also customise our own fields like the product prospects we have (what we are trying to sell to them), then the products they have bought (hopefully). This helps us to better understand our clients and keep on top of current users and potentials. In the Sales Starter, being able to use sequences saves a huge amount of time with email follow ups and has lead to more sales as it can automate different messages going back out to the customers if they don't reply.
Cons
The full integration with calendars and email is simple if you have a Gmail account, but is trickier if you have independant emails. We can get our emails synced up and use the Outlook integration well, but you can only get the Calendar integration to work if you create a full Gmail account.
Alternatives Considered
Salesforce Sales CloudReasons for Switching to HubSpot CRM
The free tool offering of HubSpot gave a lot more features than others on the market. We then got comfortable with the tool and expanded to Sales Starter to benefit from Sequences.- Industry: Security & Investigations
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Best CRM Hands Down
HubSpot CRM is the absolute best sales tool on the market....and it's not particularly close. I've, unfortunately, worked for companies that use other, clunky CRMs, making it so much harder to do my job. Whether it's reporting, pipeline management, or simply contacting a client or prospect, HubSpot gives you all the tools, and then some, to crush your sales goals.
Pros
The ease of use is fantastic, making for a simple, hit-the-ground-running kind of user experience. I also really enjoy the use of reporting dashboards and report builder. This helps me evaluate deal activity on a detailed, property based level that helps improve our sales abilities.
Cons
No cons really. In my 3.5 years of using HubSpot, I've yet to hit a speed bump or find something that impedes my ability to manage and sell.
Reasons for Choosing HubSpot CRM
I switched companies, and the new companies I've worked for have gone to HubSpot. It's the best CRM out there.Switched From
Salesforce Sales CloudReasons for Switching to HubSpot CRM
HubSPot was chosen because it had all of the tools we needed, as well as a plethora of integrations that it allow it to connect to all other software and services we use. It's the best, plain and simple.- Industry: Food & Beverages
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
HubSpot nails the basics of CRM
Email Marketing (5x growth in influenced customers in year 1)
Lead Management (built scalable process for lead management with complex sales channel)
Pipeline Management (increased pipeline process adoption)
Pros
CRM software is generally cumbersome for sales reps. HubSpot software focused on UX and adoption over being able to be customized to handle every possible use case.
Mobile app is also solid.
Workflows are easy to use and powerful.
Cons
-Reporting capabilities are very limited (easy to get data in, difficult to summarize well to drive process adherence)
-Company to customer relationship hierarchy lacks ability to support more complex business models - and B2B companies.
Reasons for Choosing HubSpot CRM
better UX, speed and mobile capabilitiesReasons for Switching to HubSpot CRM
Price / Value. HubSpot better match our current needs and organizational maturity. Also the benefits of running Marketing Automation and CRM from single platform.- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
HubSpot CRM - Love It
Must-Try - A Complete No Brainer
Just took the time to do a little research on the Free CRM on places Like YouTube and was pleasantly surprised at all that so many people were saying about it all
So signed up on the free entry-level programme, that has all that I need, messed about with for a bit and took the time to see what is possible to implement and execute using it and fell in love with all that the the FREE CRM solution had to offer.
Pros
> It is free and offers unlimited users WOW
> The Training That Is Provided With The Free CRM Solution - Great Quality Of
> The Number Of Things That CRM is Able to Offer within the Free Solution
> The Best Free Quality CRM Software Solution Out There Hands Down
Cons
I really can not say anything negative about this Free CRM at all.
It has been for me a complete game-changer
If they could do something a little better it could be to have a more user-friendly getting started area for the training videos
Reasons for Choosing HubSpot CRM
Managing Clients and Prospects is a lot more intuitive for me using HubSpot CRM, it just works. It is just a better overall solution all round for me and I can add unlimited additional staff completely free of chargeSwitched From
Zoho CRMReasons for Switching to HubSpot CRM
I choose to use HubSpot CRM as it is a better all-round working solution for me and what for what I need and it is for free.- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Basic plan is best value
Overall, HubSpot is our go-to, all day every day. The most important aspect to us is that it allows us to keep all of our information and updates in one place easily organized and accessible across our organization.
Pros
We've had both the premium and basic plans of HubSpot and for what we need/use, the basic level is more than sufficient. It's a fantastic value and gives lots of options with a very clean interface and usability.
Cons
The single only premium feature we would utilize for our structure would be having multiple pipelines, however, for something this relatively small I couldn't justify the huge cost difference of upgrading just for that essentially.
Alternatives Considered
Salesforce Sales CloudReasons for Choosing HubSpot CRM
Better features on HubSpot, better value for what you getSwitched From
PipedriveReasons for Switching to HubSpot CRM
Hands down we chose HubSpot over Salesforce because of the cost/value, really no other reason as I'm a huge Salesforce fan...just not a fan of the price tag for a small organization.- Industry: Environmental Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Everything you could need -unless you need mobility.
Overall, I'd have to say my experience has been quite amazing. Their desktop/website side is strong and speaks for itself, but they need to work on mobility (and I know I've trashed-talked their mobile app a bit, but it does track some things, like phone calls and emails and such, which maybe that's all you need to do.. it'll do a great job there), we're in 2020 now and ain't nobody wants to be carrying around these massive laptops anymore.
Pros
There's tons & tons of features to love about Hubspot. The power of the platform, even the free version of it, is undeniable. Tracking customers, managing issues, following up with loose-ends.. it's all handled seemlessly here and it's so smooth you won't even notice the undoubtedly massive amount of effort that's been put into it. - Hands-down best feature? The issue Ticketing system.
Cons
As i mentioned in the title of my review here, mobility. The biggest issue i've had with Hubspot is the fact that i can't really use it outside the office, unless i pull my desktop and set it up in the back seat of my car.. because that's how bad their mobile app is right now.
That being said, they have a long-running feature-request board that gets tons of comments asking them when they'll update their app to bring more amazing features to mobile, but that hasn't had a reply from them in almost a year now. - The main feature their app needs? The mobile Ticketing system.
Alternatives Considered
Microsoft 365Reasons for Switching to HubSpot CRM
I was using like the contacts and calendar in 365, and I think we can all agree they're just not made for tracking hundreds of customers.. once you pass a certain point, you need a legit CRM solution, and Hubspot is the first one i came across, and i loved it, untill it tried to take it with me in the field.- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Awesome CRM for Small Business
Overall good experience with lots of features that I use to keep track of different lists of contacts and touch points.
Pros
Easy to import contacts and create lists based on type of contact or type of connection. I like using this feature for organizing my contacts. I also like that I can add other users so that I can see the chronological timeline of all contact points without having to interact with the employee. Able to send emails out to specific lists easily and quickly.
Cons
Challenging to use at first and I had to google a lot to figure out how to use all the features. Issues with importing and not seeing all of the information but was about to troubleshoot on my own. Not super intuitive to start out.
Alternatives Considered
ConvertKitReasons for Choosing HubSpot CRM
More features in hubspot to connect with landing pages and emailing.Switched From
Mailchimp- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Worth the price if you need it all
It has been good, it was a smooth transition from Keap.
Pros
One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.
Cons
The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.
Alternatives Considered
ActiveCampaignReasons for Choosing HubSpot CRM
The email sending capabilities at Keap had become limited and the general customer service was not great.Switched From
KeapReasons for Switching to HubSpot CRM
HubSpot had more sales and calendar booking options than ActiveCampaign.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Hubspot is awesome: My review
My overall experience with HubSpot has been fantastic! In a time when it is difficult to get consistent, quality services, it is refreshing to do business with a company/service that delivers.
Pros
I love the HubSpot platform. It's well designed, user-friendly and a very effective CRM tool. Pound-for-pound, dollar-for-dollar, HubSpot provides the most value of the business tools that I use.HubSpot is
Cons
I really don't have any major cons for the HubSpot CRM service. The only note I would share with is that I have to re-log in at times but is a very minor inconvenience.
Alternatives Considered
PipedriveReasons for Choosing HubSpot CRM
After doing some research, I determined that HubSpot was better equipped to meet my needs.Switched From
PipedriveReasons for Switching to HubSpot CRM
After doing some research, I determined that HubSpot was better equipped to meet my needs.- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great for Big Teams
Overall it is a great CRM with all features available but it is expensive.
Pros
It allows for all possible lead captures and contact management you can think of.
Cons
Visually every page looks the same so it can be confusing when learning the CRM to start with and take longer for team to get to know the navigation on the platform.
Reasons for Choosing HubSpot CRM
The old system was not sustainable for growth and contact management.Switched From
Google DriveReasons for Switching to HubSpot CRM
Customisable to our services and loads of intergration.- Industry: Venture Capital & Private Equity
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Best CRM lots of money can buy
Pros
HubSpot excels in many things, contact/company/deal creation and association, email marketing, and automation. HubSpot really shines once the "Workflow" features are activated. Users can create automation that are, quite literally, only limited by your imagination. For example, form submissions on your website can lead to automated emails, adding a contact to a list, a sales pipeline, or hundreds of other things!
Cons
Ease of use.
Employees require a decent amount of onboarding to use HubSpot, and as your database grows, can become quite overwhelming and confusing to new employees. There are so many features and details that if a company doesn't have proper documentation, new employees can make quite a few mistakes with their data quite easily.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
A Nightmare in SaaS: HubSpot's Sales Trap and Operational Chaos
Choosing HubSpot over Salesforce was one of the biggest, most damning decisions I've ever made for the growth of my company, Desygner, which boasts 40 million users. We initially moved to HubSpot due to a tempting 90% discount, but what seemed like a cost-saving choice turned into a nightmare that has plagued us for the past three years.
HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.
Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.
HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?
After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.
Pros
HubSpot's sales team is stellar at their job, perhaps the only good thing about them. Their ability to upsell and ensnare us into buying more and more was phenomenal. Unfortunately, that’s where the positives end. The product itself is a disaster.
Cons
Buggy and unreliable
Extremely confusing interface
Ineffective and unusable for sales teams
Constant upsells to access essential features
Bloated and dysfunctional system
Significant financial investment with minimal return
Lost opportunities due to operational inefficiencies
Buggy is an understatement. Confusing is far too kind. I love software, but this product makes me want to rip my hair out every time I use it. It’s so problematic and unreliable that my sales team flat-out refuses to use it. Despite investing over $150,000, the real cost isn’t just financial—it’s the lost opportunities and the mess this bloated, dysfunctional system has brought to our operations.
HubSpot’s constant upsells are infuriating. To get anything reasonable done, you’re pressured into buying more features. The product is bloated, and I wouldn’t recommend it to any business, especially if you have more than a few employees. Even then, why bother?
After enduring this chaos for three years, it’s time to escape. HubSpot was supposed to help us grow, but instead, it’s been a massive hindrance. If you value your sanity and business growth, steer clear of this nightmare.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
A must have for any business!
Overall, I would definitely recommend Hubspot to any business who wants to keep records of client data and communication.
Pros
This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days.
Hubspot has also been updated to comply with GDPR standards.
A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.
Cons
It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan.
Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like.
I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
I hate HubSpot so much, it made me loose a lot of money!!!
The worst experience with a piece of software in my life. I have lost thousands because of HubSpot. Avoid with all your means!
Pros
I really wanted to be fair and find something that I like about HubSpot but, to be honest, when I tried to do so, I was unable. It has so many bugs, its control panel UX is so bad, the learning curve is so big and it lacks so many features, that this is the first review I make in Capterra where I cannot find anything I like of a piece of software.
Cons
Oh, god. I have TONS of things that not only I dislike, but HATE of HubSpot. 1) The learning curve is ridiculously big, as a result of a very badly designed UX and the constant bugs when using it. 2) You will need hours, days, weeks and sometimes months of hard work to design by yourself a decent landing page that will still lack many functionalities and look not so good. Their visual editor is really really bad, and coding in HubL is frustrating. And if you look for predesigned templates, most of them are terribly badly designed. It has issues every now and then, and you will lose contacts, automations will not work... a disaster. Their support chat works sometimes, sometimes not, just when they decide to make it available! Very careful with the Advanced Code Snippet box in your landing pages settings, don't place your tracking codes there: sometimes this doesn't work and you will lose retargeting opportunities. Also, email templates are terrible. Oh! And this one is the worst: if you tag your ads' URLs with UTM tags, HubSpot receives these tags but will not show you this info for all interactions, only for the interaction preceding the creation of the contact. TERRIBLE!!! I think this has to be the worst CRM ever in history!!!
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
HubSpot is simple to use, great features and great support. I can not image using another...
Pros
HubSpot is absolutely amazing! I can't stress enough how simple it is to use. The user interface is intuitive and navigating through the platform is a breeze. From setting up my account to utilizing all the features, HubSpot makes everything so straightforward.Speaking of features, HubSpot has an incredible range of tools that cover every aspect of my business needs. I can manage contacts, generate leads, run email marketing campaigns, handle social media, and analyze data—all within one platform. It's a comprehensive solution that has streamlined my workflow and made my life so much easier.But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me. They are responsive, knowledgeable, and genuinely dedicated to helping me succeed. It's such a relief to know that I can rely on their support whenever I need it.Honestly, I can't imagine using any other CRM solution. HubSpot has surpassed my expectations in every way, and I'm truly grateful for its outstanding product and service. If you're looking for a CRM platform that's simple to use, packed with great features, and backed by amazing support, I wholeheartedly recommend HubSpot. It's been a game-changer for my business.
Cons
I cannot think of any, to be honest.