User Reviews Overview
About CallRail
CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time...
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- Used Daily for 1+ year
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Review Source
I can't imagine an easier, more efficient way to record and monitor your business calls.
I would use any other software for tracking phone calls in the work place.
Pros
Its the easiest software I have ever used in a professional setting where your business is able to record calls and play them back to multiple people. Many of us listen to them and are able to learn from them. Were also able to track whether or not they're a good lead for our business or not, which is super helpful to know and keep tabs on.
Cons
The one biggest con is you need internet access to listen to the call, which I understand but can be difficult at times. I dont really have many complaints about the software. Its great.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Accurate but Pricy Call Tracking
Overall it's been a great experience and I would use it again.
Pros
The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.
Cons
The biggest issues we have with this software is that our customers don't want to pay for it.
Reasons for Switching to CallRail
Easier to integrate- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Worst company ever! What a disaster
It has been a complete and total nightmare and it is impossible to someone who can provide solutions.
Pros
None whatsotever!, everything was near impossible using there service.
Cons
From the moment you call this company's sales department you will catch the feeling that something is not right. Wait till you speak to customer service. It is basically a DIY service, once you pay you are on your own. if you really care about your company you will not work with this company.
Top CallRail Alternatives

- Industry: Medical Practice
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Tracking phone calls with CallRail
I used CallRail for specially to tracking calls beacuse it tracking less than a minute.
Pros
We use mainly CallRail to traching phone calls . Not only that we can record phone calls. Have good customer service. Most important features is before answering the call CallRail Shows automatically us from where it comes from. Easy to use.
Cons
Much difficult to tracking calls comes from Facebook, instagram

- Industry: Hospitality
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Excellent Call Tracking Software
Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.
Pros
Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.
Cons
We are not able to connect phone calls that turn into customers.

- Used Daily for 6-12 months
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Review Source
I could'nt live without CallRail!
Pros
CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price.
Cons
The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well.
Response from CallRail
Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to [email protected]?
Thanks!
Kate

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
My Favorite Call Tracking Service
We use it to track the results of our marketing campaign both in-house and for clients.
Pros
Very easy to set up. Doesn't take a lot of time. Can track both calls and forms.
Cons
There are issues from time to time with bad numbers. However, for the most part their customer service is quick to fix.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Great software, but more expensive than the other like it
Pros
I like a lot about this - it's simple to use once you get the hang of it, and from there - you can do so much.
Cons
I got a ton of numbers that had issues, I guess they were used before for other things but it's like they were all spammy. I even got calls from numbers I never called and they said I was calling them, when I definitely wasn't. It's also really expensive.
- Industry: E-Learning
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Very Excellent program
The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential.
Pros
The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential.
Cons
The least thing I liked is the lack of rapid development in the devices, although it is very easy and distinctive, but it needs a little development

- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Best call tracking phone number provider
Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.
Pros
It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward
Cons
That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
We use this everyday, its a requirement for most clients.
Results....
Pros
As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.
Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell.
Cons
Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.
- Industry: Transportation/Trucking/Railroad
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Call Tracking and Analytics for phone calls received from valuable leads
It solves Google Analytics, marketing solution and hit targets within the timeline
Pros
With Callrail, we can easily keep track which campaign, marketing, promotion, or keywords that works well with your clients because it gives analytics on how many phone calls or conversion made giving you an insight on which has a greater positive impact to your business . Callrail gives you report and overview on which marketing channel produces more money to your business. I can easily search or filter either through a phone lead's phone number, an agent's phone number which tracks the calls and texts i receive from a phone lead. We can easily focus on which marketing works well thus less effort, more effectiveness , better results.
Cons
The call feature is not that reliable to produce a good connection if you are having a long conversation with clients. You may need a separate softphone for a stable call connection. You can not really receive a call her real time. Most would be a voice mail but its clear.
- Industry: Legal Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
CallRail Review
I have had a good experience with CallRail as our lead management system and would recommend to others.
Pros
It's very easy to look at lead data in CallRail. It pulls in the lead form contents so you can view the lead form and qualify it. Call metrics and other lead form metrics, such as call duration or first touch points, help us to qualify leads and understand multi-touch lead scenarios, and credit the sources accordingly.
Cons
I wish that you could pull "lead form contents" into the columns on the lead form log page, rather than clicking into each lead as it is tedious to do so.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Great Call Tracking Software!
Pros
Easy setup, clear instructions, and easy to navigate. Dynamic insertion is a must! Easy to disable or permanently remove accounts that cancel service.
Cons
Charges per phone number. If there were different package levels, it would be more beneficial to smaller businesses. Also, have experienced call tracking disconnect with Google Analytics, which directly effects data. Support never really fixed the issue, so we had to disable the call tracking for that account.
- Used Daily for 2+ years
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Review Source
Easy to Set Up Call Tracking for your Website
Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.
Pros
Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.
Cons
Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.
- Industry: Legal Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
they hold you captive
poor
Pros
tracking works okay
slow search
if you have a large account with lots of calls everything is slow
Cons
- if you are looking to change providers, getting access to your call recordings is pretty much impossible.
- they charge you for the ported numbers after they have been ported (if you don't follow there exact cryptic instructions)
- impossible to get anyone on customer service on the phone
- got attitude from reps.
- Industry: Consumer Electronics
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Great call tracking with keyword listening
Great experience overall. The platform is super simple. I have seen many other software copy them.
Pros
I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel.
Cons
Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Very Difficult to Deal with from Australia
Initial was ok but the time difference meant I could only communicate at 5am or earlier and their ticket support system would not provide the right links to questions I was asking. If you are in Australia I would recommend searching for a company within Australia that provides the same if not better services than CallRail.
Pros
The functions and ability of the system
Cons
The lack of assistance in completing tasks after the initial set up of the first project. Due to time difference dealt with via support tickets and wrong links were sent and if I need to talk to someone I could only talk at 5am or earlier to suit them.
Response from CallRail
Hi Renee, I'm sorry to hear that this has been your experience. We strive for the best customer service and I apologize you've experienced anything less than that. If you're open to it, I'd like to further investigate your experience to ensure your feedback is presented to the right teams and improve overall future experiences. If this is alright with you, please don't hesitate to reach out via email at [email protected] and we can go from there.
Thank you for your feedback and I hope we can chat soon.
-Yara
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Call Rail
See above comments - to many to mention
Pros
I used this product for several months and didn't find the value.
Cons
Difficult to understand and gain value from.No training and difficult to instal and I might add take off your system. Their Tech support do not return calls and due to this I was unable to cancel my account on time by one day and they charged me a whole month because of this. After issuing a complaint they were not interested in refunding or even discussing. I would not recommend this company to companies that do not have a full suite of tech and web advisors onboard.
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
CallRail- a great way to funnel calls
CallRail is a great tool to use for recording and forwarding calls. There are a lot of options, but I've had good results thus far
Pros
It's actually a fairly easy setup. I use it to set up numbers from basically any area code and then have those numbers forwarded to my cell. It's easy and you can set it up to have whispers as well
Cons
Interface isn't my favorite. It's detailed, but it does take a bit to navigate across and find exactly what you need. If that gets cleaned up, then it will be the best option by far in call forwarding and recording.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
A great tool for small businesses and agency use
We track calls and rate people who answer calls based on how well they do at converting leads. We are a marketing company so we are always checking call rail data to see what marketing methods are working well.
Pros
How easy it is to track key metrics at a glance.
Cons
That there is not an easy option for outbound calls.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Easy to use and quick insights.
I cannot express the usability of CallRail, from the dashboard to integration, it was all very easy to understand and quick to implement. The dashboard was well thought out and menu options were second nature, there was very little to no guesswork when figuring out the interface. The only drawback I could identify was the lack of integration with Google Adwords. They do integrate with Google Adwords but it is limited. The ability to push phone calls as conversions on a campaign level exists but any finer detail than that is just not possible with CallRail. Over all I would give CallRail an 8/10, my rating is based on a specific need which heavily impacted my scoring. I would recommend this product if you are looking for valuable call insights and an easy to use and understand platform.
Pros
Ease of use
Cons
lack of adwords integration features.
Response from CallRail
Ryan:
Thanks for your honest review. We are in the process of developing a direct integration with Google Adwords that should be out in the near future.
- Used Monthly for 1-5 months
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Review Source
CallRail is awesome.
Pros
I use CallRail for the phone system on two companies. Call rail lets you choose to either have your menus read in a high-quality TTS engine so you don't need to record your messages, or you can upload recordings for your menus.
It allows for easy call recording, voicemail boxes, forwarding to phone numbers in sequence, or pretty much anything else you could need.
Cons
There are three features I wish CallRail had.
1. Ability to construct the path of menus such that each path can be reused. (Ex. If I send someone to sales, I need CallRail to play a message telling the caller they're being transferred. If no one answers, they get sent to a general voicemail box. The same path happens again for Support, and the same happens for people looking for work. I need to maintain that path in 3 places.)
2. I wish they allowed people to use their voice to ask for someone instead of having to push a button. (With idiots trying to use their phone while driving, that could cause an accident.)
3. I wish they'd allow key people in the company to have their own extension. That would really help out when a client calls to speak to one of our contractors and we need to transfer the call to that contractor.
Response from CallRail
Thank you so much for this valuable feedback! We'd actually love to speak to you more about some of the feature requests you mentioned. If you're willing to chat with someone on our team about your use cases for these, please send me an email at [email protected]. Hope to hear from you soon.
- Kate
- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
We love using CallRail
CallRail is awesome! We've been able to track our leads perfectly with this software.
Pros
CallRail is a great software and handles everything you need for tracking phone calls. It's helped our business very much.
Cons
There aren't many cons for this software. If we had to pick one, it would probably be learning the initial setup but that is very straightforward.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Call rail is best for price
Excellent... support is outstanding. They call back quickly
Pros
Ease of use and set up is hard to match. Support and their responsiveness has always been outstanding
Cons
Nothing... really good at everything ... one of the best 3rd parties I reccomend