Brevo Reviews

Pros

The platform is really user friendly and it allows us to integrate data with our in-house developed systems.

Cons

The customisation of the design of each e-mail it's a little bit tricky, but we make it work with our own designs being uploaded in the platform.

Alternatives Considered

Sender, Benchmark Email and Omnisend

Reasons for Choosing Brevo

Mostly because we were looking for a better integration with our own systems and Sendinblue was the best option.

Switched From

Mailchimp

Reasons for Switching to Brevo

Our IT team felt comfortable working the integrations through Sendinblue with our systems, also the price for more than 100,000 sent e-mails was critical in the decision. The marketing department were also happy working with the data and reports the platform provides.

Pros

Sendinblue is the best tools that i have use for our email marketing campaign automation. All the emails sent is instantly executed and receive by the recipient in no time. All the report analytics for the opening-click-rate and email reading time can be generated a day after the emails sent. They also offer a good software integration like Mailchimp and Woocommerce.

Cons

There are some aspect that Sendinblue should improve, especially on the customer support service which too slow in responding our ticket and support email. Other than that, the landing page template design is somehow not fully customizable and some of the widget is not easily editable.

Pros

One of the things I liked most about Sendinblue was its intuitive and user-friendly interface. It was easy to navigate and find the tools and features I needed for my email marketing campaigns. Additionally, Sendinblue has a range of powerful features that I found extremely helpful, including its email automation tools, advanced reporting and analytics, and integration with third-party platforms.

Cons

One of the things I liked least about Sendinblue was that some of its more advanced features are only available on its more expensive plans. For example, A/B testing and retargeting campaigns are only available on the premium plans, which can be a downside for smaller businesses on a tight budget.

Pros

Very easy to use. Basic email building is very simple to get started. The price for the product is very good compared to similar software.

Cons

It does not have all the integrations that similar products that Mailchimp has. Reporting is also not as robust as other offerings.

Pros

The reporting and the segmentation features. This being on the free version which usually is very watered down or not available on other platform's free version.

Cons

You are limited to how many emails you can send a day, but not surprising as it is the free version

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Brevo

Mailpoet did not have automations available on the plan the client was on

Reasons for Switching to Brevo

SendInBlue had more to offer on their free plan

Pros

Reliability of their transactional emails system

Cons

Their Wordpress plugin needs some more features and polish.

Pros

Sendinblue boasts a user-friendly interface that makes it easy for beginners to navigate and use the platform. The intuitive drag-and-drop editor allows users to create professional-looking email templates without any coding skills, making it accessible to users with varying levels of technical expertise. It also offers robust automation capabilities, allowing businesses to create personalized and targeted email campaigns. From setting up automated welcome emails to drip campaigns, you can easily automate your email marketing efforts, saving time and effort while ensuring that your messages reach the right audience at the right time. The website offers competitive pricing plans, making it an affordable option for businesses of all sizes. They offer a free plan with limited features, as well as paid plans with scalable features based on the needs of the business, making it accessible to small businesses and enterprises alike.

Cons

I had some problems email deliverability, with emails sent through Sendinblue ending up in spam folders. This may require additional efforts to improve email deliverability, such as optimizing email content, managing sender reputation, and monitoring bounce rates.

Pros

a great quality and many functions although it is a free version.

Cons

Sometimes the sended mails goe in the trash or junk folders

Alternatives Considered

AcyMailing

Reasons for Switching to Brevo

because it is french and good for rgpd

Pros

We have been using Sendinblue for 2 years. this tool is extremely good to reach an audience through newsletters. A/b Testing is the best feature for Finding the right audience and Creatives

Cons

The Sendinblue interface should be improved and also add more templates. currently it's very limited.

Alternatives Considered

Mailchimp

Pros

Sendinblue handles SMS and emails marketing campaigns quite well. It is an excellent platform for managing online marketing campaigns. I would like, above all, to congratulate their customer support which is very responsive to requests for assistance and is able to solve problems efficiently. It is also good to note that it has a fairly user-friendly interface. The platform form is easy to use, which makes it easy to get started. The features offered by Sendinblue are varied and diverse. I especially appreciate the segmentation of the mailing list, the marketing automation, and the personalization of messages. In addition to that, it is possible to analyze the results of its campaigns. It is a platform that I recommend

Cons

We have sometimes encountered problems with marketing automation

Pros

As a small business owner, the thing that attracted me to Sendinblue was the pricing. At the time I was using this, my marketing emails were fairly low-tech and with a few trade-offs, I was excited that I could send to unlimited contacts using the free plan. It also offered some customizations with the free plan other services didn't, and I felt like the pricing for larger lists was extremely fair (as I was hoping to stay with them).

Cons

The backend was a bit clunky and felt fairly outdated, but I was willing to overlook that for the price. After setting up my lists, default settings, first email, etc. I got a notice that I would have to go through verification before sending my first email. The process was RIDICULOUS. I had to schedule a call with someone in France (which seemed odd, but okay). My call was rescheduled twice and then ultimately canceled. After a month of trying to verify, I ultimately switched providers. After having gone through all the setup work, I never even got to send out anything more than a test email to myself.

Alternatives Considered

ConvertKit, MailerLite and Moosend

Reasons for Choosing Brevo

Mailchimp became too expensive for the size of my business and email list.

Switched From

Mailchimp

Pros

It's overall ease of use was a big pro when I first saw it, but I think the selling point for me was the contact management capabilities. The ability to keep all of our lists in one place and be able to filter for certain contacts has changed the way that we market and has made the process of personalizing one hundred times easier.

Cons

Being the analytics person for the company, I am disappointed with the limited abilities of pulling our results.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

It was an antiquated system with no real signs of enhancements coming. I spent hours upon hours trying to manage our contacts.

Switched From

Act!

Reasons for Switching to Brevo

The overall functionality and value for the money seemed to be the best. We were interested in the upcoming abilities to A/B test at the time and I liked the contact management the most.

Pros

What I liked most about Sendinblue is its easy of use with a variety of customizable templates. I liked the fact that it is a cloud-based email marketing tool that offers a range of features and functionalities for both beginner and advanced users. It is also a marketing automation platform that provides the right marketing and sales tools you need to build strong relationships with your customers all in one place.

Cons

I found the onboarding process on this app to be difficult especially when it comes to data transfer. Steep learning curve on some of the features like configuring a dedicated IP or sending targeted emails. Also, if you want more features, they're are only available in the premium and enterprise plans where you have to pay for them.

Pros

Sendinblue offers superior editing of the e-mail layout without involving a custom coded template. E-mails can have multiple columns with separate buttons for each column, background images for the entire e-mail or just a section of the message as well as the possibility to divide the e-mail into sections with different background colors. As a designer, this allowed me to create truly attractive and engaging e-mail campaigns for my company – and to make sure they were equally legible and compelling on mobile.

Cons

It would be useful to be able set different default font colors for different e-mail sections. If the default font color for the email is black and I want to use a dark background for a section of the e-mail, I keep having to change the text color for each text field in this section. It would be useful to be able to define text colors for light vs. dark background for the entire e-mail, so I don't have to do it for each individual text field.

Dark mode-customization is currently missing. I would like to be able to check how our e-mails read when a user is browsing e-mails in dark-mode, and to make certain color changes to ensure legibility whenever dark mode is in use.

Alternatives Considered

Omnisend, Mailjet and Smaily

Reasons for Choosing Brevo

Mailchimp had offers very few options in customizing e-mail through their WYSIWYG-builder, limiting the e-mail design. Mobile optimisation options were even poorer.

Switched From

Mailchimp

Reasons for Switching to Brevo

Ease of use, similarity to previously used e-mailing tool (Mailchimp), design versatility and mobile optimization.

Pros

What I love about SendInBlue is the ease of setup. Once you register, you can easily find what you're looking for. We do a lot of email marketing for our law association but do a lot more transactional emails. The SMTP features are easy to find and implement.

Cons

It's a bit more expensive than Mailchimp but gives your more flexibility. Would be great if you could get to the gallery of saved images easier. I love that you can add live chat to your website with SendInBlue the script is a bit heavy and can slow down page loads.

Alternatives Considered

SendGrid and Mailchimp

Reasons for Choosing Brevo

Love the MailChimp brand. At the time, we switched it was a bit more difficult to use when implementing transactional email. Also, the features we liked - real time chat, CRM, appeared to be available on MC but through a third party. The final thing is we're not sure what the new Intuit ownership will change the platform.

Reasons for Switching to Brevo

Broader mix of integrated services and ease of setup

Pros

Great free tier
Marketing Automation tool with many types of workflows
Great limit to send e-mail marketing and transactional emails
Nice plugins for Wordpress
Easy to make e-mail templates and preview then with many options
Connection with other tools using API
Simple API with many functions
JS to automation easy to setup
Great support (even in portuguese)

Cons

Sometimes the platform is a little slow, but I think it's temporary because the suddenly increase of users.l

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

Better free tier, better functionalities, more freedom to implement.

Switched From

Mailchimp

Reasons for Switching to Brevo

Better free tier and features

Pros

When switching from my current email provider, Sendinblue seemed like the perfect alternative—rather than pay based on email addresses stored, you could pay based on use. There is a huge market for this type of arrangement for small businesses that may have a larger subscriber base that they communicate with infrequently. For this reason I thought Sendinblue offered great value for my exact needs.

Cons

Uploading addresses and sorting fields and all of that made sense and worked. It wasn't completely seamless, but it was easy enough. However, to then actually get your email addresses and account verified and authorized to send out emails was a nightmare. Tech support sent out the barest hint of a reply to queries about what had gone wrong and provided no actual help in troubleshooting how to finish the last step of verification before you can send your first email. After asking several times for support, and troubleshooting for *months*, I stuck with my current provider rather than risk a non-responsive and faulty service..

Alternatives Considered

ConvertKit and AWeber

Reasons for Choosing Brevo

Mailchimp's features were too robust actually—the pricing plans were meant for businesses using all of a plan's features and had few slimmed down plans for those with large lists but no need to do more than simple monthly emails.

Switched From

Mailchimp

Pros

I like the account management service that you get with the enterprise solutions. You get a representative who is attached to your account and works With you closely to help with all deliverability agendas.

Cons

Their customer support. Their customer support is pretty bad and one the worst issues I face. They operate only during specific times during the week, which may often not work well even for companies those who are based on the US. Secondly, it seems like they're always flooded with calls so you can't get to them on the first call, almost always. Then on top of that they don't return your calls when they're unavailable.

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

We wanted all our email capabilities under one roof. SendinBlue seemed like the best option to go with.

Switched From

SendGrid

Reasons for Switching to Brevo

Pricing was the biggest reason. Moreover, they promised services that seemed at par with the comparison.

Pros

It is easy to use with a minor learning curve. Whenever you are stuck, customer service has been amazing each and every time! Usually, message them through FB Messenger and they have replied within a day. That is really what sets them apart in my opinion! Might be "cheaper" alternatives around but this is invaluable!

Cons

The daily quota can be cumbersome. Also with us, as a new business, we run various contests. We know these are not our "ideal" customers but through them, we do find clients. The issue is, that a lot of time they are not as responsive to our emails, causing SendInBlue "precautionary" to put our account on hold due to the low open and click percentages.

It's a little annoying, but their customer service has always helped out. Fortunately, we can ignore those who don't respond to mail with future emails, but there's only 1 way to find out if they'll open or not...

Other than that, no real complaints!

Pros

Many Features at Affordable Cost
Like Landing Page , CRM, Bulk SMS, Contact Management , Automation

Cons

Customer Support To Be Improved.
Further Devops Team to be much thoroughly developed any plugins
User Experience Improvement is Necessary

Pros

Sendinblue is honestly the solution I've been looking for since the beginning when it comes to emailing and marketing automation.

It gives you the ability to organize your contacts in a very granular way through their list and tag management.

With their marketing automation system, you can send very specific emails to these users and add even more tags based on their actions (opened or read, for example), but I’m not done!

You can even "hijack" their marketing automation system to not send emails at all, but instead automatically add tags to your users after a certain action (or inaction) on their part on your website, which could then add them to another marketing automation system...

You get the idea, the possibilities are almost endless and if you are looking for the best system to track your contacts and talk to them in a very unique way, don’t look any further.

Another very important point is that Sendinblue charges you on the number of emails you send per month, not the number of contacts you have (yes, I'm looking at you Mailchimp). This billing system makes more sense and the ROI is much easier to calculate.

Finally, Sendinblue is growing more by the day, and propose now a CRM and a chatbot that I found very effective to convert my traffic on my landing pages.

Cons

Honestly, there's not much I don't like about their service. The chatbot is expected to become a paid option in the future, and that's a bummer. Their integrations with other services are also not as developed as it can be with other market leaders.

Check on your end to see if Sendinblue is compatible with your other critical services, they still have plenty of integrations.

Pros

It has a beautiful and intuitive control panel, it is very easy to start to use, the customer support is great (even for free accounts), you have powerful tracking features on the go and if you're a small business probably you won't pay for using it.

Cons

I've been using it for almost one year and I like everything. If there's something that could be improved I would say to have a better direct integration with wordpress.

Alternatives Considered

PostGrid Print & Mail and SendGrid

Reasons for Choosing Brevo

Mailgun seemed complex for a noob.

Switched From

Mailgun

Reasons for Switching to Brevo

Free tier more generous.

Pros

Ease of use and ease of deployment is something I love about the platform. I have been using this for more than 4 years.

Cons

Not giving the SMS credits in the basic versions along with the email version is something I don't like.

Alternatives Considered

SendGrid

Reasons for Choosing Brevo

Because of the costing and ease of use.

Switched From

Mailchimp

Reasons for Switching to Brevo

Costing & Ease of use.

Pros

Sendinblue has a lot of marketing features and options that I truly appreciate. It has everything I need for marketing automation, such as an email marketing and advertising manager, as well as a newsletter builder. The inboxes aid in the storage of a customer's prior email history, allowing us to better service and respond to their requests via email.

Cons

The customer support department is not as engaged as it should be, they are not accessible 24/7 a day, seven days a week, and it is impossible to have a real-time live chat with them because our companies are in different time zones. Integration with other third-party services, such as Gmail, will help increase the flexibility of our marketing strategy.

Pros

We had the worst experience with them. I found out later, other Companies had the same issue. We uploaded or large data base of over 50K email users and Sendinblue constantly was shutting down our account after verifying our email list time and time again.

Cons

The service was horrible. I do not recommend it. It was damaging to our business and our brand.