Brevo Reviews

Pros

The platform is really user friendly and it allows us to integrate data with our in-house developed systems.

Cons

The customisation of the design of each e-mail it's a little bit tricky, but we make it work with our own designs being uploaded in the platform.

Alternatives Considered

Sender, Benchmark Email and Omnisend

Reasons for Choosing Brevo

Mostly because we were looking for a better integration with our own systems and Sendinblue was the best option.

Switched From

Mailchimp

Reasons for Switching to Brevo

Our IT team felt comfortable working the integrations through Sendinblue with our systems, also the price for more than 100,000 sent e-mails was critical in the decision. The marketing department were also happy working with the data and reports the platform provides.

Pros

I have been using Sendinblue for a while now and I have to say that I am really happy with it. It is a great platform for sending out newsletters and other automated emails. The reporting features are also really good, and I have been able to improve my open rates and click-through rates thanks to the insights I have gained from the reports. Overall, I would highly recommend Sendinblue to anyone looking for a great email marketing platform.

Cons

I didn't really like the fact that I couldn't personalize my emails as much as I would have liked. I also found the interface a bit confusing at times.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Brevo

I chose Sendinblue because it is easier to use and has better reporting features than Activecampaign. The platform is also a lot cheaper, which was a big plus for the customer at that time.

Pros

Brevo formally know as Sendiblue has been very resourceful to our organization. The user interface is friendly, it has good automation features and also supports sms marketing besides email marketing.

Cons

After using other softwares, I discovered that this software is some how limited in analytics. Hope that's looked into in the nearest future.

Pros

Absolutely great to use, unfortunately no customer support or help in any way.

Cons

No contact or accountability, no communication or help at all

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

Was told it was better

Switched From

Mailchimp

Reasons for Switching to Brevo

Recommended but it was a bad one

Pros

Wide range of features, particularly developer-friendly ones such as transactional email, SMTP and API. Also, affordability for small and medium businesses. The developer documents and customer service are probably the best.

Cons

Nothing much to hate about Brevo (previously known as SendinBlue), except maybe the new colour scheme. On a more serious note, the email builder can be improved slightly in terms of UX. Certain things require one or two too many clicks.

Pros

Its easy to implement, adds value compared to competitors at the same cost.

Cons

Visual editor could be a bit more flexible but overall it just works.

Alternatives Considered

Constant Contact

Reasons for Choosing Brevo

Similar features and added value at lower cost

Switched From

Mailchimp

Pros

A surprisingly effective tool for email marketing, Sendinblue is an easy-to-use app for creating campaigns, forms for subscriptions, and other things. It also has built-in connectors with popular website builders like WordPress. Additionally, they feature excellent capabilities in their free tier (such as campaign analytics and a high send rate of 300 emails per day), which has been crucial for my young firm.

Cons

The only issue I had was just getting my mobile verification done on time, but it was sorted out after I contacted support

Alternatives Considered

MailerLite, GetResponse and Mailchimp

Reasons for Switching to Brevo

Because you get lots of features even on the free plan

Pros

I like the setup and design options for a campain. They are nice and simple but not easy to adjust for some custom designs. It needs some tutorials to know the right handling.

Cons

I would prefer, that the support and the questionar would be in my mother toung. The user experiance is not the best. Sometimes it is quite hard to realize the design, we tend to.

Pros

Good price and a big quantity of emails. Other competitors do not have as much emails for that price.

Cons

If you pause you payments they start automatically after one month.

Pros

Brevo is easy to set up and useful to have - I’ve been very impressed with its ease of use and functionality so far!

Cons

Currently, I have not found anything that I dislike.

Pros

There are no pro's, you have to figure it our yourself, and even the information posted on their website contradicts with real life usage

Cons

No customer support, even if you have the Premium account, they have no respect for that. Their Social Media is also irrelevant, even their CEO's Linkedin account is irrelevant. His contact info on the Linkedin page is incorrect. My advice? Stay AWAY!

Alternatives Considered

MailerLite

Reasons for Choosing Brevo

Fooled by their pricing

Switched From

Mailchimp

Reasons for Switching to Brevo

Because I looked at saving 2 extra dollars, why wasting hundreds with Sendinblue

Pros

What I liked most about Sendinblue is its easy of use with a variety of customizable templates. I liked the fact that it is a cloud-based email marketing tool that offers a range of features and functionalities for both beginner and advanced users. It is also a marketing automation platform that provides the right marketing and sales tools you need to build strong relationships with your customers all in one place.

Cons

I found the onboarding process on this app to be difficult especially when it comes to data transfer. Steep learning curve on some of the features like configuring a dedicated IP or sending targeted emails. Also, if you want more features, they're are only available in the premium and enterprise plans where you have to pay for them.

Pros

Sendinblue offers superior editing of the e-mail layout without involving a custom coded template. E-mails can have multiple columns with separate buttons for each column, background images for the entire e-mail or just a section of the message as well as the possibility to divide the e-mail into sections with different background colors. As a designer, this allowed me to create truly attractive and engaging e-mail campaigns for my company – and to make sure they were equally legible and compelling on mobile.

Cons

It would be useful to be able set different default font colors for different e-mail sections. If the default font color for the email is black and I want to use a dark background for a section of the e-mail, I keep having to change the text color for each text field in this section. It would be useful to be able to define text colors for light vs. dark background for the entire e-mail, so I don't have to do it for each individual text field.

Dark mode-customization is currently missing. I would like to be able to check how our e-mails read when a user is browsing e-mails in dark-mode, and to make certain color changes to ensure legibility whenever dark mode is in use.

Alternatives Considered

Omnisend, Mailjet and Smaily

Reasons for Choosing Brevo

Mailchimp had offers very few options in customizing e-mail through their WYSIWYG-builder, limiting the e-mail design. Mobile optimisation options were even poorer.

Switched From

Mailchimp

Reasons for Switching to Brevo

Ease of use, similarity to previously used e-mailing tool (Mailchimp), design versatility and mobile optimization.

Pros

Great free tier
Marketing Automation tool with many types of workflows
Great limit to send e-mail marketing and transactional emails
Nice plugins for Wordpress
Easy to make e-mail templates and preview then with many options
Connection with other tools using API
Simple API with many functions
JS to automation easy to setup
Great support (even in portuguese)

Cons

Sometimes the platform is a little slow, but I think it's temporary because the suddenly increase of users.l

Alternatives Considered

ActiveCampaign and SendGrid

Reasons for Choosing Brevo

Better free tier, better functionalities, more freedom to implement.

Switched From

Mailchimp

Reasons for Switching to Brevo

Better free tier and features

Pros

Sendinblue is easy to use and is absolutely worth the value. It is easy to create beautiful campaigns, import contacts, and track results. I haven't explored many of the additional features, but for running basic email marketing campaigns, I cannot recommend Sendinblue enough.

Cons

I do wish there was better organization when it comes to the media library in particular. You cannot create folders for media, so it can easily become chaotic to try and locate media files.

Alternatives Considered

ActiveCampaign and Mailchimp

Reasons for Choosing Brevo

Campaigner's email builder was extremely glitchy and hard to work with, and their customer service was absolutely abhorrent.

Switched From

Campaigner

Reasons for Switching to Brevo

Sendinblue was BY FAR the best value. I felt trapped using Campaigner because all of the other options were way too expensive, and then I found Sendinblue. The price is absolutely unbeatable, and even their largest plan is cheaper than the competitors starter plans.

Pros

Sendinblue is a web-based application, with real integration in every business-marketing workflow. You can work with you contacts at any place where you have internet and any internet-capable unit. It gaves to you full marketing power, with flexibility and your contacts are always with you. Marketing campaigns can start wherever you are in any time, and you can track all aspects in clean and user-focused UI. Integration with WP with Wp-plugin is excellent.

Cons

Main problems are minor - cosmetic. Sometime I have problem with contact data import from CVS with nonstandard/non-english characters. And, as always I would like to have more graphics style options, two-tree more modern graphics UI - as I said - cosmetic.

Alternatives Considered

Mailchimp

Reasons for Switching to Brevo

Price in first place. Sendinblue has everyoptions I need, and even more than what are my marketing needs.

Pros

- The best thing is the ease of use. Just email them your requirements and they activate your account in a day.
- You can add your custom domains in no time, and add as many of them you want.
- There is no delay in the emails being sent, everything is instant!
- All emails are tracked fully, the openings and clicks can be seen on your dashboard for each email.
- All design elements of the emails are intact.
- The 300 emails a day and 40 emails an hour limit for the Free plan is enough for a small to medium business.
- Integrates with most plugins on Wordpress (which we use), especiall WPMail SMTP which is the gold standard.

Cons

- There was no notification when the account was activated, so we only got to know about it when our site sent an email during testing and we received it. Opening our dashboard, we could see our emails being sent but still no kind of notification about when our account got approved.
- Sometimes emails are delayed but it is probably the end users email service responsible for that.
- Need separate activation and approval for marketing email campaigns.

Pros

I just love them! The amount of features offered, the great support, on each question answer, and plenty of resources for self-learning. I use their API with node.js and it is easy and intuitive and also their interface is very nice and short processes.
The feedback I have for every action I do is great.

Cons

the support RTL for Hebrew and Arabic lng's in the SMS not exist at all, and the text editors needs some more adjustments in order to keep it easy.

Alternatives Considered

SendGrid and Mailchimp

Reasons for Choosing Brevo

pricing and the API options - I needed some other things like advanced search.

Switched From

Mailgun

Reasons for Switching to Brevo

the aPi expose alot of features that those needed to be done by hand.

Pros

Very low cost with a lot of features including unlimited contacts. The only limit really is 300 emails per day max but when you are starting out with email marketing that's not a big deal, especially with newsletters. They have a very nice automation workflow process that has a lot of options similar to big competitors that cost more. Also, if you need to create a new email template it has the option to open a new tab and then easily refresh it, unlike other competitors. The API connection is easy to find and work with. Overall a great software solution for small businesses.

Cons

Not much of anything, I have seen other systems have a few more features in the automation builder but those were not really used anyway.

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

Cost vs features. Active campaign only has the API feature on plans starting about $50/month or more and with how little we used those extra features didn't justify the cost.

Switched From

ActiveCampaign

Reasons for Switching to Brevo

I like the automation builder over Mailchimp, its more intuitive and you can see how the automation is laid out. Plus I tried a few campaigns on mailchimp and had more bug issues.

Pros

Sendinblue is a dependable platform for effortlessly managing email campaigns and communication across various channels. I appreciate how Sendinblue provides a central location to oversee and monitor all stages of marketing campaigns. Their premium templates help initiate and organize campaign content, while the drag-and-drop campaign block builder makes it easy to insert multimedia elements. Sendinblue simplifies contact list creation and segmentation, allowing for unlimited customer targeting. I particularly like how Sendinblue customizes campaigns for SMS, WhatsApp, and Messenger content, and the scheduling tool is especially helpful for organizing sending times according to preferences. Sendinblue also provides robust tools to track and measure campaign success, including open rates, clicks, and conversions. The data captured is easy to understand and can be exported to analytics platforms.

Cons

While I haven't encountered many challenges with Sendinblue, setting up email templates can be tricky without proper guidance. A bug in the settings may cause campaigns to end up in the spam email list.

Pros

Sendinblue is honestly the solution I've been looking for since the beginning when it comes to emailing and marketing automation.

It gives you the ability to organize your contacts in a very granular way through their list and tag management.

With their marketing automation system, you can send very specific emails to these users and add even more tags based on their actions (opened or read, for example), but I’m not done!

You can even "hijack" their marketing automation system to not send emails at all, but instead automatically add tags to your users after a certain action (or inaction) on their part on your website, which could then add them to another marketing automation system...

You get the idea, the possibilities are almost endless and if you are looking for the best system to track your contacts and talk to them in a very unique way, don’t look any further.

Another very important point is that Sendinblue charges you on the number of emails you send per month, not the number of contacts you have (yes, I'm looking at you Mailchimp). This billing system makes more sense and the ROI is much easier to calculate.

Finally, Sendinblue is growing more by the day, and propose now a CRM and a chatbot that I found very effective to convert my traffic on my landing pages.

Cons

Honestly, there's not much I don't like about their service. The chatbot is expected to become a paid option in the future, and that's a bummer. Their integrations with other services are also not as developed as it can be with other market leaders.

Check on your end to see if Sendinblue is compatible with your other critical services, they still have plenty of integrations.

Pros

Not so expensive because the pricing is only calculated by the mail you sent instead of the contacts you have.

Cons

CRM is too basic, Marketing Automation is not so advanced. Anyway, they both work smoothly and are included in the subscription.

Alternatives Considered

SendGrid

Switched From

SendGrid

Pros

Sendinblue premium empowers the business to develop new connections via auto advertising, email promoting, value-based messages, messages, visit client relationships the executives, Facebook advertisements, and retargeting promotions. It's controlled by world-class client groups and offers to evaluate plans. It's developed on me who I somewhat like the completed item - the clean, reliably marked messages that go to my patients to converse with them viably. I like how simple it's to create messages and include contacts. We simply required the best approach to talk with our clients all the more successfully.

Cons

Sendinblue Premium has awful client support during the underlying phases of actualizing and utilizing their item. This burned through huge amounts of within recent memory pointlessly. It seems a touch interface for fixing templates League. Moreover, we do miss usefulness to arrange ace layouts which might be wont to create new void formats. The simplified highlights are likewise not accessible in this application.

Pros

The email builder and interface were both easy to use

Cons

We had poor results with email deliverability and weren't blown away with the list management tools.

Alternatives Considered

Constant Contact and GetResponse

Switched From

SendGrid

Pros

I feel it can do everything Mailchimp can do and save a lot of money, especially if you have a lot of contacts, because it charges you based on number of emails sent rather than the size of your list. This way we know if we're paying, we're paying based on our usage. Helps us as a small organization to get good value.

Cons

The learning curve wasn't bad, except at first we had out account frozen several times due to its algorithms that detected low open/clicks and made the system think that our contacts had not expressly opted-in. It was challenging getting our account unfrozen each time and to explain how we are getting permission from the contacts. Plus, at the time, some of their policies were not clear with regard to how many emails we were allowed to send and when.