User Reviews Overview
About SendGrid
Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates,...
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- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
SendGrid - Best Email API for sending marketing emails
I use SendGrid for sending communication and marketing emails to thousands of customers every day. Sending close to 100,000 emails per month and the quality of service is quite good. Must say I am happy to use SendGrid.
Pros
The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime.
The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns.
From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.
Cons
As far as technical aspects are concerned, there is nothing which I don't like.
On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites.
Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.
Alternatives Considered
BrevoReasons for Switching to SendGrid
Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
E-mail Marketing optimized for Professionals
SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space
Pros
The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.
Cons
They do not have a way to graphically edit particularly easily like with MailChimp.
To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop.
On the upside this got us to learn how to code better.
Alternatives Considered
MailchimpReasons for Choosing SendGrid
MailChimp actually gets very pricey after you exceed 2,000 users. MailChimp also lacks the sophistication you need when you start doing more advanced activities companies like Uber and Spotify do. If you see sent by MailChimp you know it's a small business.Switched From
MailchimpReasons for Switching to SendGrid
SendGrid is professional strength e-mail marketing.- Industry: Nonprofit Organisation Management
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Church Initiative's use of SendGrid
It is more frustrating than helpful. Our organization is currently moving to a new email service.
Pros
The analytics tools was the best aspect of our use of SendGrid.
Cons
It is constantly buggy. Contact lists don't always load in. Email drafts don't always save, resulting in loss time and effort.
Top SendGrid Alternatives
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
An excellent email marketing platform
The API is cost-effective due to its low operating expenses and lack of application development requirements. Even as a simple SMTP gateway, the API may execute a variety of tasks. These comprise distribution results and bounce information, which enable proper operation. The original enables MTA SaaS services. It is used to display messages from the service provider and to notify the public of impending announcements. It is difficult to function with an original nowadays since it could be utilized as a spam pass-through by hostile third parties. It can, however, operate safely if suitable security measures and patches are implemented on a regular basis. Using the SendGrid service liberates business owners from tasks over which they have no control.
Pros
An wonderful platform, particularly for novices. It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program. Emails can be recorded and Follow Up can be done, as well as accurate analyses through development. There are numerous benefits, and it is easy to create an HTML form to place on a landing page or your website to enroll individuals in a mailing list for a charge.
Cons
Haven't really thought about anything negative with this.
- Industry: E-Learning
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
An excellent platform for email marketing experience.
As an excellent, I recommend it for beginners as a start.
Pros
An excellent platform, especially for beginners. It gives free trial packages for life, 100 emails per day, and it has an SMTP feature that can be linked with a programEmails can be tracked and Follow Up can be doneAnd accurate analyzes through development. There are many advantages, and it is possible to make an html form to put it on a landing page or your site to put people in a mailing list for a fee.
Cons
Yet countries in the world are banned in this company.

- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Does what it says on the box
My email deliverability and response rates have drastically improved due to customers receiving my transactional emails.
Pros
Integration is dead easy and the free tiers are fantastic for small businesses and to try out the software.The Marketing Campain feature is great.Documentation is comprehensive as well. The real time analytics and reporting is fantastic.
Cons
Payment issues and customer service response times are a bit of an issue.
Alternatives Considered
MailchimpReasons for Choosing SendGrid
Better pricing and more featuresReasons for Switching to SendGrid
Better pricing, more features and more in-depth documentation.- Industry: Gambling & Casinos
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
High potential
Has high potential, very secure with 2FA, limit the amount of templates you can have in each account and overall ok
Pros
Easy to use API, advanced features, relatively friendly and very secure with 2FA foreced on you and every user in the system
Cons
Customer support can improve significantly (didn’t reply to my ticket for more than 2 months, I had to approach the sales department for making sure my ticket is reviewed)
- Industry: Computer Software
- Company size: Self Employed
- Used Monthly for Free Trial
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Review Source
Bad user experience and questionable customer service
I just needed to send emails for email verification and such, I was building a prototype and all good and easy. Things happened and the prototype was put on hold for almost a year.
Recently I restarted work on the prototype and for some reason invites weren't working, I haven't changed anything nor touched the configuration.
After accessing the SendGrid website I found out my account was closed due to inactivity (fair enough I guess) and I would need to create a new account, upon creating a new account I'm faced to a screen that says my account was flagged by "the system" and I need to answer a few questions, one of them is the random username that I chose and don't remember...
I tried to contact the support to find that their support page requires you to be login and funny enough you need an open account to do anything... Basically the support website was useless to my newly found closed account, so I did the other thing they recommend on their support page, reaching out to twitter support @SendGridSupport , which I did, on their response there's this text:
"If you do want to take a look at further options for the deactivated account you can reach out to our HelpDesk by emailing [email protected](...)" - Cool I can get back my old account if I send an email... I sent the email, explaining that I got locked out, the customer rep sent me a pasted response.
At the end I cannot get my account reactivated and need to send proof of my domain ownership(which I updated CNAME)
Pros
Quite easy to setup, integration with firebase was easy enough
Cons
User experience, account closed due to inactivity and without any email or notification.
Customer support didn't even read what I wrote and just copy&pasted a response.
New account flagged by "the system" and misleading information provided by their twitter support.
- Industry: Accounting
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Good software for email marketing
All in all, a really easy tool for weekly or monthly email marketing. Thanks to the lists, messages can be targeted to different user groups.
Pros
A straightforward and convenient tool for email marketing. In the preview phase, you can see how the email looks on different devices. That is very useful.
Cons
The platform's email editing tools are too simple. If you want finer and more elegant features, you should code them, depending on which feature you want.
- Industry: Furniture
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Great for the price proposed
Pros
Functional, practical and inexpensive email newsletter system in relation to the volumes it allows to send. The statistics are detailed and precise, the website is well designed and pleasant to look at. It allows you to send emails built in HTML or with a drag&drop editor.
Cons
I've tried it for a month so far and I can't say anything bad. Everything works as it should.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
That's the best smtp software you can get for your buck
i would recommend sendrgrig to everyone my mum included. It's just the best smtp provider if you consider money and value
Pros
ok this is not a free software but you can get all you want: just smtp or stats and more.. what I really enjoyed was the stats service.. If you run an e-commerce you'll be familiar with the question: "did my customer got the email?" well with sendgrid you can actually answer that question. You'll have a full report and you can easily tell if your customer got the email or something went wrong. This is something just invaluable.
Cons
This is not a pricy software but you need to understand its value. if your business is not big enough maybe it will be hard to sustain. nevertheless i just can say this is the place to look even if you have a small business. unless you want to take the burden of handling smtp this software is just awesome.
Reasons for Choosing SendGrid
This is the best software if you need an affordable secure smtp with stats and cherries on top.Reasons for Switching to SendGrid
SendGrid is my recommended choice. I'll keep suggesting it to all my customers.- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
SendGrid Review 2021
Sendgrid helped us effectively manage our cold email outreach, supplying data in a very clear way for easy understanding. Sendgrid ensured we had an IP address and got our emails always delivered.
Pros
The most impactful feature of SendGrid for our business is data analysis of using both numbers and graphs to paint a very clear picture of the project performance. It is a very powerful tool we use for sending and managing emails campaigns, especially for cold email for marketing.
Cons
The most challenging part of using Sendgrid for us was the integration and setup process but the customer support and YouTube videos were very helpful.
Alternatives Considered
MailshakeReasons for Switching to SendGrid
It was a better all-around package for what we were looking for with a tool like this.- Industry: Environmental Services
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Sendgrid Review
I have had many frustrating experiences working with this platform and spent more time using this then I would like to. I would likely not recommend this in comparison to other similar platforms like mailchimp.
Pros
The site is pretty straight forward and easy to navigate.
Cons
There are a lot of technical kinks that need to be worked out. Simple things like copy and paste, moving items around, etc. often do not work and will kick me out of the program. This often does not save my work even though it 'automatically' saves. Also, minor changes to specs often messes up the entire layout, causing me to have to start over.
It would also be nice if you had the option to view emails from a browser, as we use this site for a newsletter and having the option to download this/upload a link to a website would be helpful.
Alternatives Considered
MailchimpReasons for Switching to SendGrid
I did not choose. But would choose switching to mailchimp if I could.- Industry: Information Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Effective Emailing tool
Excellent
Pros
We use sendgrid for our enterprise application for all purpose ranging from notification, verification and transactional information. We switched from a competitor that was burning our pockets and had a lot of issues. the pricing was a balance between our budger and our requirements and send grid just fit into the grid for us
Cons
No complaints. However the suggestion to the manufacturers would be to improvise the documentation for this product to provide more use case specific guidance to help users
Alternatives Considered
Amazon Simple Notification Service (SNS)Switched From
Mailchimp
- Industry: Financial Services
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Simplified email service
Pros
Our business application uses Sendgrid for various purposes, including notification, authentication, and transactional data. We migrated from a competitor that was draining our bank accounts and causing a slew of problems. The cost was a good match for our budget and objectives, and the send grid was a perfect fit for us. They provide some handy online manuals to get you started, as well as a variety of configurable options to make sure the device is suitable for you.
Cons
It requires greater adaptability and customization tools to be successful in the long run. I couldn't discover a method to adjust automatic track in UTMs; it can only be activated or deactivated, which isn't convenient. The integrating and installation procedure were the most challenging aspects of implementing Sendgrid for us. However, customer assistance and YouTube tutorials were beneficial.

- Used Weekly for 1-5 months
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Review Source
An Easy to Use Email Marketing Software
The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance
Pros
1. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam.
2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison
3. A/B Testing
4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from.
Cons
1. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste.
I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column.
However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width.
2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days.

- Industry: Information Services
- Used Daily for 6-12 months
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Review Source
SendGrid offers a great transactional email API, but deliverability & support issues hold it...
Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it.
Pros
We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial.
Cons
While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did.
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
An affordable choice for transactional emails with one flaw
Overall, the experience was solid. Price and customer service were great. Unfortunately, the spam and email block issue was a deal breaker.
Pros
The pricing is great. Easy to use API with lots of documentations. Their user interface is straightforward. The customer service has always been pretty quick to get back to me. It's a popular service with a lot of integrations available.
Cons
I was a happy user of Sendgrid for a long time, but emails sent with the service always went to the spam folder for Microsoft email services (Outlook, Hotmail, MSN). This could never seem to get resolved, even with a dedicated IP that they offered. Then recently, Microsoft started blocking the emails. I found out this was because a spammer had used their service and got the shared IP blacklisted. They were unable to help me resolve it swiftly, so I had to leave the service, because we have a lot of people who use Microsoft email services.
Alternatives Considered
Mailgun- Industry: Telecommunications
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Best Transnational Email App
We use Sendgrid to send emails from our website and our SaaS applications. This allows us to send emails without worrying about local security surrounding SMTP servers and maintaining the servers and services around email. We love them for their free plan as well as it allows us to test and deploy without road blocks.
Pros
The easy integration with their API and out of box integration with dozens of third parties. Easy to use SMTP gateway service and amazing free to start plan.
Cons
Office365 now blocks most of Sendgrids IP ranges which makes delivery difficult in some cases. You can how ever upgrade to a dedicated IP and this isn't an issue with their software. Other than that, have more than 1 api user on the entry plan would be great but what can I complain about..
Alternatives Considered
Mailchimp Transactional EmailReasons for Switching to SendGrid
Pricing.
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
We use Sendgrid for many things
It's simply pleasant and we're still with them for the simplicity. That can't be over emphasized.
Pros
Two things actually. The transactional email software was what we started with and it was exceptional. The emails were fast and delivered promptly. That made us try the email Marketing feature and we eventually dumped Mailchimp for it. You can have as much as 1000 free subscribers and send 6000 emails per month, not as much as Mailchimp is offering but it gets the job done and we love the simplicity, are there cons? Yes, and I'll get to that shortly. Sendgrid also takes security seriously and never lets you rest until you've turned on two factor authentication even when I'm sure my account is not in that much of a threat, simply not bad.
Cons
Mostly on the email marketing part cause that's what we use more often. The pricing isn't small business friendly and you'd have to pay more to access essential features like automation, not great, you'd have to pay more for that. Dedicated IP, that I get, but automation not available on the basic paid package is kind of a kicker but with email marketing ROI, its probably a great investment but then again, we do make do without it. The software doesn't work well on all browsers and devices sometimes, it happened to us at some point but I reckon its been fixed.

- Industry: Publishing
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Good but pricy option for Transaction Emails and 3rd party SMTP
We use this for our learning website to validate emails and send course and account-specific notifications to the signed-up users and it is really a hassle-free tool.
Pros
Easy of getting startedGenerous Free TierSMTP
Cons
Pricing is on the higher side as compared to the competition
Alternatives Considered
MailchimpReasons for Choosing SendGrid
Better UISwitched From
Alibaba CloudReasons for Switching to SendGrid
Pricing at that point of time- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
An amazing email marketing tool for sending bulk emails
Awesome!!! Its an amazing tool tool that offers metrics which helps us delivers results to our clients.
Pros
We’ve been using sendgrid for more than 6 months now for our clients and we’ve seen amazing results with it. We’ve seen a conversion lift of somewhere between 10-12% which is great. The thing that I find most useful is it lets you collect signups and feedbacks right into the emails. I know its not some out of the box features but we’ve tried many other tools and we found sendgrid to have the easiest setup. The deliverability rate is also great for a email marketing tools and the metrics that it offers are really insightful. It helps us regularly monitor and reiterate our email sequences to optimise performance.
Cons
I don’t think I’ve noticed any cons yet in my 6 months of usage. Its bug free and easy to set up email marketing tool
Reasons for Switching to SendGrid
ease of use- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Best Transactional Email Service Out there
Extremely satisfied till now and have been using it for the past 4 years.
Pros
The uptime and delivery monitoring service is the best in class. No doubt large enterprises like Uber, Spotify, etc. use sendgrid for their email delivery. Additionally, its overall communication tools suite like Twilio SMS, Whatsapp business make it an all in one solution for all the communication related APIs
Cons
Probably needs a little elaborative developer documentation with respective to example code samples for a newbie.

- Industry: Internet
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Best ESP provider so far
Yes for product I liked, for team, not so much.
Pros
We used Sendgrid for our Email Marketing. I loved the technology, the cost was okay and easy to implement.
It also optimized to reach user inbox instead of spam.
It could also be integrated to CRM of your choice which team liked.
Cons
The support, I mean, if you are paying $100,000 an year, we expect a dedicated person, which was not available. Even the sales team felt like more to make sales than worry about use case or team.

- Used Daily for 2+ years
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Review Source
Awesome software!
We send approximately 300K emails per month and Sendgrid made this job very easy for us. I strongly recommend this software.
Pros
We needed an email server provider for our web application and my friend recommended me Sendgrid 3 years ago. We are still using it without any problem. Our Pro 300K plan gives us a clean, dedicated IP address so our automatic emails don't end up in Spam folders.
You can observe the email's journey and get various analytics on how many emails are delivered, how many people have opened, how many clicks etc.
Our marketing team also started to use Sendgrid to send newsletters. It is very easy to manage contact lists and subscriptions.
Customer support is great. They helped a lot whenever we have a question or problem.
API documentation is clean and thorough.
Cons
Website menu structure is a bit complicated and left menu fonts are faded. It is hard to read the menu elements. It's color should be darker.