SendGrid Reviews

Pros

SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space.

Cons

The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold.

Alternatives Considered

Reasons for Choosing SendGrid

Switched From

Reasons for Switching to SendGrid

Pros

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Pros

I like the ability to send single newsletters, or automations.
I like the segmentation of the contact lists.
I like the interface and user friendliness.
I like the foreign IP address for risk free outbound initiatives.

Cons

I would invite the possibility to merge contact lists.
I would also invite more intuitive set up of the automations.
I would love better analytics with the automations.

Pros

They present a good value and a dependable product

Cons

Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

I like the customer communication features offered by SendGrid.
It handles email marketing really well and SendGrid has all we need.

Cons

Not a single complication with SendGrid.

Pros

SendGrid is straightforward and does what we need it to do for an affordable price.

Cons

SendGrid is not complex enough for out marketing email needs.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services.

Cons

The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good.

Pros

Reliable, excellent delivery rates, clean API - I like 'em.

Have used for years including Pre-Twilio acquisition, and still good service.

Cons

No complaints here. Not sure what to write.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

Easy to use API, advanced features, relatively friendly and very secure with 2FA foreced on you and every user in the system

Cons

Customer support can improve significantly (didn’t reply to my ticket for more than 2 months, I had to approach the sales department for making sure my ticket is reviewed)

Pros

Pro solution for ensuring the mails you send from your domain using saas products get through to their destination

Cons

Highly configurable which can make it more complex to get your head around

Pros

ok this is not a free software but you can get all you want: just smtp or stats and more.. what I really enjoyed was the stats service.. If you run an e-commerce you'll be familiar with the question: "did my customer got the email?" well with sendgrid you can actually answer that question. You'll have a full report and you can easily tell if your customer got the email or something went wrong. This is something just invaluable.

Cons

This is not a pricy software but you need to understand its value. if your business is not big enough maybe it will be hard to sustain. nevertheless i just can say this is the place to look even if you have a small business. unless you want to take the burden of handling smtp this software is just awesome.

Alternatives Considered

Reasons for Choosing SendGrid

Switched From

Reasons for Switching to SendGrid

Pros

This software has better features than competitors and email campaigns seem to reach out to more people. the templates provided are useful.

Cons

The Challenge with this app is that every little improvement that you want to make to your process is going to cost you more money. So although it starts being cheaper than competitors, by the time you add the reporting, stats, more emails you end up paying the same or more.

Unless you pay extra you will not see the results of your email campaign, that is a big con, and you don't realize this until you have imported thousands of people and have invested a lot of hours creating your lists. Since you get a lot of free features when you first sign-in "as a trial period" by the time they remove them you are all in!

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Reasons for Choosing SendGrid

Switched From

Reasons for Switching to SendGrid

Pros

The site is pretty straight forward and easy to navigate.

Cons

There are a lot of technical kinks that need to be worked out. Simple things like copy and paste, moving items around, etc. often do not work and will kick me out of the program. This often does not save my work even though it 'automatically' saves. Also, minor changes to specs often messes up the entire layout, causing me to have to start over.
It would also be nice if you had the option to view emails from a browser, as we use this site for a newsletter and having the option to download this/upload a link to a website would be helpful.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

Deliverability, reporting and analytics and email validation are the areas where sendgrid is at the top. It even tells you if the email ids you are sending emails to are active or are misspelled or are disposable. It has excellent reporting features and lets you know the emails which bounced, got opened or got unsubscribed. Its email editor is good wherein you can edit existing templates using drag and drop features and you can also use tags for sending personalised emails.

Cons

Campaign automation, segmentation of contact lists are severe drawbacks of this application. There is hardly anything you can automate in terms of automating your campaigns or automating when to send emails on certain action points.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

We use sendgrid for our enterprise application for all purpose ranging from notification, verification and transactional information. We switched from a competitor that was burning our pockets and had a lot of issues. the pricing was a balance between our budger and our requirements and send grid just fit into the grid for us

Cons

No complaints. However the suggestion to the manufacturers would be to improvise the documentation for this product to provide more use case specific guidance to help users

Alternatives Considered

Switched From

Pros

I absolutely love using Sendgrid for our email marketing needs. Its intuitive and user-friendly interface makes creating and sending professional-looking emails a breeze. The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a significant impact on our overall sales conversion workflow. Additionally, Sendgrid's reporting and analytics tools have been invaluable in measuring and identifying the strengths and weaknesses of our email campaigns through real-time data metrics. Overall, Sendgrid has been a game-changer for our email marketing efforts.

Cons

Twilio's email builder is restrictive when it comes to available design options and flexibility. One area for improvement is its drag-and-drop editor, which could benefit from more advanced customization options, such as the ability to add custom HTML or CSS for greater design flexibility.

Pros

We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial.

Cons

While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did.

Pros

Sendgrid is ready for your scale. From the smallest Saas apps to the largest enterprises, Sendgrid was built with scale in mind. It handles transactional emails very well, and is relatively simple to integrate into your codebase or product workflow. Templates come out of the box, but some coding knowledge is needed to style transactional emails. All templates can be easily versioned.

Concerns on security and blacklisting are limited. As long as you follow their recommendations, Sendgrid will deliver your email.

Pricing is very fair and generous. In years of use, I've never gone over a plan limit.

Cons

Functionality can be limited in interesting ways depending on your plan. On the most basic paid plans, several code features are just missing. Reporting is the most glaring issue, with basic reporting showing only a rolling group of recently sent emails. Without a deeper dive into your logs, you may miss issues.

Transactional emails also lack some features that seem required, like weblinks for email and easy native unsubscribe. There are workarounds for both, but not without challenges. Version tracking for templates is also completely missing, unless you use new versions for each edit you make.

Pros

integration process with our product was fairly straight forward and on-going maintenance is low cost.

Cons

as a customer for more than 7 years I have been satisfied with the service. The platform, per the conversation with the customer support team, has seen a large rise in fraud and has begun banning clients regularly even when compliance hasn't completed a diligence process. This has resulted in a large amount of "false positive" cases.

When they ban your account, there is no notification. It just says you aren't authorized to access your account. Even if you are paying for Pro support you have no ability to access your account to call support. You have to submit a ticket and then wait 24 hours+ to get a call back.

Pros

The easy integration with their API and out of box integration with dozens of third parties. Easy to use SMTP gateway service and amazing free to start plan.

Cons

Office365 now blocks most of Sendgrids IP ranges which makes delivery difficult in some cases. You can how ever upgrade to a dedicated IP and this isn't an issue with their software. Other than that, have more than 1 api user on the entry plan would be great but what can I complain about..

Alternatives Considered

Reasons for Switching to SendGrid

Pros

Two things actually. The transactional email software was what we started with and it was exceptional. The emails were fast and delivered promptly. That made us try the email Marketing feature and we eventually dumped Mailchimp for it. You can have as much as 1000 free subscribers and send 6000 emails per month, not as much as Mailchimp is offering but it gets the job done and we love the simplicity, are there cons? Yes, and I'll get to that shortly. Sendgrid also takes security seriously and never lets you rest until you've turned on two factor authentication even when I'm sure my account is not in that much of a threat, simply not bad.

Cons

Mostly on the email marketing part cause that's what we use more often. The pricing isn't small business friendly and you'd have to pay more to access essential features like automation, not great, you'd have to pay more for that. Dedicated IP, that I get, but automation not available on the basic paid package is kind of a kicker but with email marketing ROI, its probably a great investment but then again, we do make do without it. The software doesn't work well on all browsers and devices sometimes, it happened to us at some point but I reckon its been fixed.

Alternatives Considered

Pros

It's been over 2 years of using Sendgrid for many things within the marketing team. The code editor allows for effective e-mail marketing campaigns. SendGrid has tons of useful e-mail templates.

Cons

SendGrid doesn't have an intuitive GUI to edit like MailChimp. To make a custom e-mail marketing campaign you must know how to code.

Alternatives Considered

Reasons for Choosing SendGrid

Switched From

Reasons for Switching to SendGrid

Pros

It has a good set of features, not many competitors covers all the functions provided by SendGrid

Cons

The customer supports is very bad. It was quite much better before it was bought by Twilio. When you have problems with their platform suddenly stop working (we stop getting emails for 2FA, pass reset, etc in a few days and delivery rate dropped below 20%). Their support was not responsive and their only option was to pay for more dedicate ips, increase or cost by x6....and only for sending a few emails per day.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

I've used SendGrid for years. They have a 1-click "provision" feature inside the Heroku app store that starts at $0 /month until you hit profit-worthy volume (10k+ emails /month).

The API for sending transactional emails is great, however I have not tried their email marketing feature.

I'm such a big SendGrid fan, in fact, that I built a free SendGrid analytics tool that generates reports for other customers (+ myself) to send better transactional emails: https://lesstransactional.com.

Cons

While building our free SendGrid analytics tool, it became apparent that the "Email Activity" API has a much lower rate limit (ie 10 requests per 5 minutes) than the regular sending APIs.

This required us to make restrictive changes to the app at the last minute, and their support team was unwilling to increase the rate limit for our use case.

Pros

We used Sendgrid for our Email Marketing. I loved the technology, the cost was okay and easy to implement.
It also optimized to reach user inbox instead of spam.
It could also be integrated to CRM of your choice which team liked.

Cons

The support, I mean, if you are paying $100,000 an year, we expect a dedicated person, which was not available. Even the sales team felt like more to make sales than worry about use case or team.