SendGrid Reviews

Pros

The best thing about using the SendGrid Email API was the performance measured in terms of email deliverability and server uptime.

The dashboard provides good insights with respect to number of emails sent, delivered and opened. Thus helps a great deal in improving marketing campaigns.

From the deployment point of view, the integration of SendGrid with the existing email service was quite easy and can be completed easily without great efforts.

Cons

As far as technical aspects are concerned, there is nothing which I don't like.

On the pricing front, would like to add my views. Currently, the pricing plans are available as Free (100 emails per day), Essentials and Pro. The Essentials plan starts from 14.95$ per month for upto 40,000 emails a month and the Pro starts at 89.95$ per month. These plans are good for small and medium size websites.

Would be good to see if a new Basic plan is introduced for a low starting price of 4.95$ per month and offering upto 10,000 emails a month. Such a plan would be highly suitable for extra small website applications who have a limited customer base.

Alternatives Considered

Brevo

Reasons for Switching to SendGrid

Going by various product reviews and comparing the various plans offered by different vendors, we decided to select SendGrid as the best choice for our email requirements.

Pros

The pricing and implementation were easy enough but once we ran into some issues with email deliverability I felt like I had to school them on what to do.

Cons

It did not adapt to our needs, primarily deliverability.

Alternatives Considered

Higher Logic Thrive and Mailchimp

Reasons for Switching to SendGrid

I chose all of those options but went with SendGrid originally due to price, ease of implementation and positive email reviews.

Pros

A useful tool for managing our business's email campaigns. I was particularly impressed by the email analytics and the integration of the email API.I was able to easily send emails and integrate SendGrid with our existing websites and applications. This made it simple for me to automate our email workflows and saved me a lot of time.Another excellent feature was the email analytics. I was able to monitor email opens, clicks, bounces, and other metrics to assess how well our email campaigns were performing. This assisted us with pursuing information driven choices and further develop our email advertising techniques.Overall, I found SendGrid to be easy to use and understand. The marketing campaign tools were powerful yet simple, and the email templates were simple to customize. Important customer notifications were another use for the transactional email feature.In conclusion, using SendGrid for our company's email campaigns was a great choice for me.

Cons

There were a few areas where I thought there could be more work done.Although the templates themselves were excellent, I occasionally found the editor to be cumbersome and difficult to use. I often had to spend more time tweaking the design than I would have liked, and it could be frustrating to get the formatting just right.The features that make it easier to deliver emails were another area where I thought there was room for improvement. Even though SendGrid has a set of features that help increase email deliverability rates, I still noticed that some of our emails were going to spam folders. Last but not least, the reporting tools occasionally seemed a little overwhelming to me. Although having access to so much information about our email campaigns was wonderful, it could be challenging to know where to begin and how to interpret the results. Overall, I found SendGrid to be a powerful and easy-to-use tool for managing our email campaigns.

Pros

Basic SMTP - no really a lot to like in fact it's awful

Cons

We have reviewed your account and have determined that Twilio’s services cannot support the content and/or nature of your business.

SLOW support

Alternatives Considered

Brevo

Reasons for Switching to SendGrid

because I thought Twilio would be reputable, I spend 3,000 a year at twilio, and they just cut my email off like that

Pros

I think, that SendGrid might be the best solution for e-mail marketing purposes or sending automated e-mails in some sort of user flow. It really speeds up the development. The desktop/mobile formats make it easy to reliably send pre-specified e-mails.

Cons

Some customizations might not be that straight forward for someone.

Alternatives Considered

Brevo and Mailchimp

Reasons for Choosing SendGrid

Too few customization options.

Switched From

Brevo

Pros

Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way!

Cons

Crashes quiet frequently. Contact edit details doesn't get saved in one go.

Pros

SendGrid is an excellent email service that provides a variety of features. I particularly love their automation features which help save time and allow me to create more efficient workflows. The user interface is also very intuitive and easy to use.

Cons

The only downside to SendGrid is that their pricing is a bit steep. It can be quite expensive to use their services, especially if you have a lot of contacts.

Pros

Sendgrid is easy to use. The online template are complete, we can manage all the design. Also, Sendgrid is not expensive. It's one of cheapest marketing email tool.

Cons

The deliverability of emails is sometimes not good enough. Emails can go into spams also, even if we have IP package.

Pros

It is straightforward to set up email distribution and can manage bounce-backs, spam complaints, and link tracking. It also helps to keep deliveries on time. Email authentication, including SPF, DKIM, and DMARC, is also supported.

Cons

It is necessary for a developer to provide detailed documentation, including example code samples, for a beginner to understand how to use the program effectively.

Pros

It is undeniable that the service offers numerous features. Two-factor authentication is also provided for free accounts. The free plan offers 100 mails per day, not bad.

Cons

The prices are definitely high, it's easy to find more competitive prices from the competition.

Pros

ok this is not a free software but you can get all you want: just smtp or stats and more.. what I really enjoyed was the stats service.. If you run an e-commerce you'll be familiar with the question: "did my customer got the email?" well with sendgrid you can actually answer that question. You'll have a full report and you can easily tell if your customer got the email or something went wrong. This is something just invaluable.

Cons

This is not a pricy software but you need to understand its value. if your business is not big enough maybe it will be hard to sustain. nevertheless i just can say this is the place to look even if you have a small business. unless you want to take the burden of handling smtp this software is just awesome.

Alternatives Considered

MailUp and Mailchimp

Reasons for Choosing SendGrid

This is the best software if you need an affordable secure smtp with stats and cherries on top.

Switched From

Mailchimp

Reasons for Switching to SendGrid

SendGrid is my recommended choice. I'll keep suggesting it to all my customers.

Pros

Love the UI, the simplicity of the setup, the training / onboarding videos, and the ease-of-use. It's a great tool. Also, the visual template builder is great.

Cons

I ended up switching to Mailgun just to test things out - and honestly, they're both pretty amazing, but I stuck with Mailgun because (at least at the time I switched) they had a more generous "free" plan.

Sendgrid is great though!

Alternatives Considered

Mailgun

Reasons for Switching to SendGrid

Well, I do use both still, but probably use Mailgun more honestly - just because they have a more generous "Free" tier. But Sendgrid is just as good, honestly.

Pros

We use sendgrid for our enterprise application for all purpose ranging from notification, verification and transactional information. We switched from a competitor that was burning our pockets and had a lot of issues. the pricing was a balance between our budger and our requirements and send grid just fit into the grid for us

Cons

No complaints. However the suggestion to the manufacturers would be to improvise the documentation for this product to provide more use case specific guidance to help users

Alternatives Considered

Amazon Simple Notification Service (SNS)

Switched From

Mailchimp

Pros

It did work and it did send the email newsletters that we needed it to. Therefore, it wasn't a complete waste of money :D Compared to many other options for email marketing, SendGrid was one of the cheapest options (except for sending the newsletters manually through one's email) and that was one of the reasons why we went with it.

Cons

It's got a lot of features, but they feel half-baked (I'm sorry, but they do.) For example, you can unsubscribe those whose emails have bounced or who unsubscribed. But in order to do that, you need to download those lists, then upload them to a special list you can call "unsubscribes" or whatever, and then, right after you've imported this list, you delete it - along with associated accounts. THIS deletes the people who bounced from your lists. Seriously?!

The annoying thing was the styling within the newsletter. I am a perfectionist, so all text sizes and everything should be consistent. However, SendGrid kept changing the styles of my text and I had to choose "Normal" several times (even after copy-pasting the text from Notepad that doesn't support formatting AT ALL). And if you click on "Edit HTML" (which I often do because it's a fast way to clean away all the annoying tags), SendGrid would convert my block to HTML and would have an entirely different set of styles for it.

Also, the support pages were written for someone who is native to this SendGrid thing and not a newbie. Despite doing email marketing for years, I had a hard time understanding what I need to do.

Alternatives Considered

Reply and Mailchimp

Pros

Sendgrid is ready for your scale. From the smallest Saas apps to the largest enterprises, Sendgrid was built with scale in mind. It handles transactional emails very well, and is relatively simple to integrate into your codebase or product workflow. Templates come out of the box, but some coding knowledge is needed to style transactional emails. All templates can be easily versioned.

Concerns on security and blacklisting are limited. As long as you follow their recommendations, Sendgrid will deliver your email.

Pricing is very fair and generous. In years of use, I've never gone over a plan limit.

Cons

Functionality can be limited in interesting ways depending on your plan. On the most basic paid plans, several code features are just missing. Reporting is the most glaring issue, with basic reporting showing only a rolling group of recently sent emails. Without a deeper dive into your logs, you may miss issues.

Transactional emails also lack some features that seem required, like weblinks for email and easy native unsubscribe. There are workarounds for both, but not without challenges. Version tracking for templates is also completely missing, unless you use new versions for each edit you make.

Pros

integration process with our product was fairly straight forward and on-going maintenance is low cost.

Cons

as a customer for more than 7 years I have been satisfied with the service. The platform, per the conversation with the customer support team, has seen a large rise in fraud and has begun banning clients regularly even when compliance hasn't completed a diligence process. This has resulted in a large amount of "false positive" cases.

When they ban your account, there is no notification. It just says you aren't authorized to access your account. Even if you are paying for Pro support you have no ability to access your account to call support. You have to submit a ticket and then wait 24 hours+ to get a call back.

Pros

It's been over 2 years of using Sendgrid for many things within the marketing team. The code editor allows for effective e-mail marketing campaigns. SendGrid has tons of useful e-mail templates.

Cons

SendGrid doesn't have an intuitive GUI to edit like MailChimp. To make a custom e-mail marketing campaign you must know how to code.

Alternatives Considered

HubSpot Marketing Hub, GetResponse and Mailchimp

Reasons for Choosing SendGrid

Cost and ease of use.

Switched From

GetResponse and Mailchimp

Reasons for Switching to SendGrid

Budgetary limitations

Pros

it was quite easy to setup to use transactional emails and there was a free tier to start which is great for startups

Cons

the reputation of the shared IP is not really good and we still landed in spam. the biggest problem we had was that from one day to the other my account was supsended because "we were sending spam". No warning upfront, no chance to react upfront - just the information the we are suspended now. The problem: this e-mail came on a Thursday evening (out of office for me) and I reacted on Friday. The support did not answer anymore so we where off over the whole weekend cause their complience team is available only during weekdays business hours. The 24/7 chat support could not help me either. I needed to wait and we lost a lot of signups during those days off. Finally I got an example from them and could identify the problem. What I worry about is the fact that we did not get any warnings and no examples. If they would simply warned us upfront we would have solved everything right away and we would not have lost so many days without transactional emails.

so - really a very poor support experience.

Pros

It has a good set of features, not many competitors covers all the functions provided by SendGrid

Cons

The customer supports is very bad. It was quite much better before it was bought by Twilio. When you have problems with their platform suddenly stop working (we stop getting emails for 2FA, pass reset, etc in a few days and delivery rate dropped below 20%). Their support was not responsive and their only option was to pay for more dedicate ips, increase or cost by x6....and only for sending a few emails per day.

Alternatives Considered

Mailchimp Transactional Email and Mailgun

Reasons for Switching to SendGrid

Better reputation.

Pros

We’ve been using sendgrid for more than 6 months now for our clients and we’ve seen amazing results with it. We’ve seen a conversion lift of somewhere between 10-12% which is great. The thing that I find most useful is it lets you collect signups and feedbacks right into the emails. I know its not some out of the box features but we’ve tried many other tools and we found sendgrid to have the easiest setup. The deliverability rate is also great for a email marketing tools and the metrics that it offers are really insightful. It helps us regularly monitor and reiterate our email sequences to optimise performance.

Cons

I don’t think I’ve noticed any cons yet in my 6 months of usage. Its bug free and easy to set up email marketing tool

Alternatives Considered

Mailchimp

Reasons for Switching to SendGrid

ease of use

Pros

Generally set and forget for the years that we've used them, but reliability has been a major problem recently -- see cons.

Cons

Ever since last September, we've had about a 1% error rate with Sendgrid due to random 406 errors. Based on what we've seen on the internet, we're not the only ones. As a utility integration that the rest of our software depends on, this is wholly unacceptable. Imagine your product, and imagine that 1% of emails your product sends just randomly fail.

Sadly, their support has no drive to actually solve the problem. We've been back and forth with their support for months now with no resolution. The last three interactions are about them asking about a different key in our request, one key at a time. This is the interaction after "escalation". At this point, we might get through describing a single API request by the end of the year.

Strongly recommend to just go with any other vendor that actually works. As a utility play, there is no way you can afford to spend time worrying about whether your email provider is reliable.

Pros

The uptime and delivery monitoring service is the best in class. No doubt large enterprises like Uber, Spotify, etc. use sendgrid for their email delivery. Additionally, its overall communication tools suite like Twilio SMS, Whatsapp business make it an all in one solution for all the communication related APIs

Cons

Probably needs a little elaborative developer documentation with respective to example code samples for a newbie.

Alternatives Considered

Brevo and Mailchimp

Pros

It is able to perform the basics of what I need for a reasonable price. However there is much to be done better for it to stay as the go-to Email Marketing and Transactional Email platform for me.

Cons

One of the biggest issues I have with SendGrid is its reliability. Despite paying a premium for the platform, I have experienced a number of technical issues that have resulted in failed deliveries and undeliverable emails. This has been a major problem for my business and has led to lost opportunities and a decrease in my return on investment.Another major concern is the lack of customer support. When I have reached out to the support team for help, I have received slow and unhelpful responses. This has made it difficult for me to resolve the technical issues I've encountered and has added to my frustration with the platform.

Alternatives Considered

Brevo and Mailgun

Reasons for Switching to SendGrid

Client was already using it.

Pros

We used Sendgrid for our Email Marketing. I loved the technology, the cost was okay and easy to implement.
It also optimized to reach user inbox instead of spam.
It could also be integrated to CRM of your choice which team liked.

Cons

The support, I mean, if you are paying $100,000 an year, we expect a dedicated person, which was not available. Even the sales team felt like more to make sales than worry about use case or team.

Pros

SendGrid is the best email delivery platform I have ever used. I am a developer and to send automated mails from website was a major concern for me. But using SendGrid I can easily send mail. APIs is easily available and you can design your mail just by some drag and drop. Also there are many templates available in SendGrid. You can just edit the templates and add your images just by uploading to SendGrid photo gallery. Transactional mail templates can be created by desin or code. This is the main attractive part in SendGrid. Also you can upload your users base and send mail to multiple users just by a button click. So SendGrid can be easily used for marketing purpose. So I will say, this is a best option for email delivery service.

Cons

Even if SendGrid is easy, for a beginner it is a little confusing. Because you will not know where to design your template in transactional or legacy . But once you are familiar with it, SendGrid is the best.