User Reviews Overview

About Zoho Campaigns

Zoho Campaigns is a cloud-based email marketing and SMS marketing software from Zoho's suite of applications. This product enables businesses to reach out and engage with their customers by automating the marketing process,...

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Feature ratings

Value for Money
4.4
Features
4.1
Ease of Use
4.1
Customer Support
4.2

Browse Zoho Campaigns Reviews

259 of 260 reviews
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Susang
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 7/7/2022

Simplest way to stay connected with all your customers

Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our work. This improves our overall working efficiency

Pros

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Cons

Honestly, I do not have any dislike for Zoho Campaigns

Alternatives Considered

Mailchimp

Reasons for Choosing Zoho Campaigns

More features were required

Switched From

Moosend
chandan
  • Industry: Market Research
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 10/6/2021

Zoho Campaigns excellent support and attractive pricing

My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch.

Pros

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Cons

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Fernando
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
1
Ease of Use
2
Customer Support
4

2
Reviewed on 5/4/2023

Sadly I expected more

Pros

Zoho has a lot of tools (CRM, Helpdesk...) so it will be integrated with them, but (sadly) I wouldn't consider any Zoho tools

Cons

Is difficult to explain. I have to recognize that Zoho is trying to do cheap services and give a lot of things, but there are many details that make you reconsider using their tools after some months.

Alternatives Considered

Vtiger CRM

Switched From

GetResponse

Top Zoho Campaigns Alternatives

Campaign Monitor

Benchmark Solutions Practice Management

Akio
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

4
Reviewed on 18/5/2023

A big marketing tool

The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation.

Pros

Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames

Cons

It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.

Tarundeep
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/2/2023

Good Entry Level Product

You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.

Pros

The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.

Cons

I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Zoho Campaigns was bundled in Zoho One plan which also includes CRM software.
Jennifer
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 1/4/2023

Zoho Campaigns review by Jen

Pros

Recent face-lift made it easier to work with. There were new anti-spam updates too.We got new subscribers by using their embedded forms. The product is easy to use but has help pages at the ready just incase. I had no problem with custom fields and that was a relief.Integrates with the Zoho-verse of products.

Cons

Price can spiral if you don't keep track of your "credits", there are better contenders in the value for money category.

Alternatives Considered

MailTrack and Mailchimp

Reasons for Choosing Zoho Campaigns

The idea of an all inclusive platform was appealing. I was not unhappy with campaigner at all, wanna make that clear.

Switched From

Campaigner
Verified Reviewer
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 13/9/2022

Great value, works well with Zoho Suite

Very positive

Pros

Integration with Zoho CRM and part of Zoho One

Cons

List management and email customization, email templates

Alternatives Considered

HubSpot Marketing Hub, ActiveCampaign, Mailchimp and VBOUT

Reasons for Choosing Zoho Campaigns

We got as part of Zoho Ome

Switched From

Mailchimp

Reasons for Switching to Zoho Campaigns

Part of Zoho One, value for money, integration
Jeff
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 14/2/2023

Best Platform for Small Business

Always be ok, nothing to say about it.

Pros

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

Cons

Automations with channels. Using WhatsApp, SMS and Emails integrated.

Rexie
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 28/12/2022

Easy to use email marketing

Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business.

Pros

This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.

Cons

There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Pricing- this was part of Zoho One package
Kenneth
  • Industry: Broadcast Media
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/6/2023

Enhances business communication through Email marketing

The solution is helping me to communicate with clients by email marketing more easily

Pros

The software has a lot of templates that can be customized to meet my communication goals with clients, I like campaign scheduling which helps me to schedule campaigns to be sent at a desired time

Cons

The pricing of the software is not fair compared to the modules it comes with, hence can affect the ROI of small businesses

James
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 11/8/2018

You can’t go wrong with Zoho.

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Pros

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Cons

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Deepa
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
5
Customer Support
4

4
Reviewed on 27/4/2022

Started my Email Marketing carrier with Zoho Campaign

Pros

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

Cons

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

Alternatives Considered

Mailchimp
Prem
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/10/2022

All in one Marketing platform

Using and managing campaign with zoho family of apps with zapier and make, It makes my work easier and time saving. Once set on automation enjoy new customers and orders.

Pros

From creating a campaign to getting your first customer, it has everything for marketing. Creating an email from templates or create your own design with responsive emails. Easy to integrate it with other zoho family apps, Saas and web services. Also capable of integrating with zapier, monday, Make, airtable and more

Cons

Email template editing with html format is a bit tough

Alternatives Considered

HubSpot Marketing Hub, Klaviyo and HubSpot CRM
Mehandi
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 3/4/2022

Zoho Campaigns review by Mehandi Islam ( Sales & Marketing Automation Expert)

My overall experice with Zoho Campaigns is good I can say that 4.5/5 only thing which they need to do to make it 5/5 is the speed of their application. I am solving all my email marketing problems, lead managament and customer managemet ( database). It is always easy to create the automation workflows and send automated emails for birthday, holidays and special offers with zoho campaigns. Getting attendees for the webinars.

Pros

The most impactful features of zoho campaigns are:-

1) Large Canvas for campaign planning (for creating workflow automations ).
2) Email Templates (saves time).
3) Asset uploading (I upload all my images in separate folders inside Zoho Campaigns to use them late in campaigns).
4) Inexpensive Pricing ( Affordable for any small business owner).
5) Contact Management.

Yes, this product is super easy to use. Integration with my existing business is also easy.

Cons

Things they can improve. speed at which the entire software works. Reporting tools shoudl allow us to download and share customizable reports. There is no any aspect which is difficult to use. Integration with my existing business was super easy.

Michael
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/3/2019

ZOHO Campaigns manages 8,000 person newsletter

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Nicholas
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 17/4/2018

Zoho Campaigns has increased our visibility to our customer base for getting out to the world.

Pros

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Cons

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Nivin
  • Industry: Oil & Energy
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 5/8/2018

A great automated email and social media marketing tool apt for a mid-sized firm.

Pros

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Cons

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Óscar
  • Industry: Environmental Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
2

4
Reviewed on 24/7/2018

I used Zoho campaigns for comercial purpose, sending offers and tracking them

efficiency and performance in the sales process

Pros

Zoho campaigns is a useful tool without license, you pay per use so that is a great advantage if you want to monetize your sales Budget as a direct cost. The way to billing is as a prepaid bonus that allow you to sent a certain numbers of email. Other funtionality quite interesting is the templates because you can reuse email frammes and later on edit them. That sabe a lot of tiem and money.

Cons

I am not happy at all with the feasibility of the tracking tool. I could test it againts other apps like Google Analytics and the results were significant differents. Than make me think that the utility last less time.

Verified Reviewer
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 8/3/2021

Really great alternative to Mailchimp

I like it, its worked great for us and we plan on continuing using it. It is fantastic value for money and I would definitely recommend it to others.

Pros

It is really easy to use. I also love their self help section, they have really great, detailed video walkthroughs of almost every aspect of the tool. That gets you up and running in 2-3 hours which is phenomenal for a product that has so much customization. As far as the features are concerned, it has everything you need to run a good marketing campaign. The reporting section is nice and detailed. Remarketing options are also really good. You get a lot of value for the price you pay.

Cons

Their support was a little slow in replying to queries. Also the mobile app is very limited, to the point where you cannot perform some pretty basic tasks.

Sarah
  • Industry: Philanthropy
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
4
Customer Support
N/A

5
Reviewed on 15/10/2017

Really solid CRM and campaign management

Overall great value for the price.

Pros

Great value for small/startup companies. I love the email builder, and it's one of the main reasons I wanted to use this software, as it has the CRM and email campaign manager in one cheap program. Device and location statistics are very helpful. Automatic link tracking, integration with google analytics, and can share reports really easily.

Cons

Not a lot of features to choose from, but it gets the job done. I wish there were more stats available for email campaigns as well; some statistics I will have to calculate myself.

Leonardo
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
2

3
Reviewed on 30/8/2022

Cumbersome to use

Pros

It’s packed with features that are hard to reach

Cons

UI needs an overhaul, you spend a lot of times trying to navigate the interface - you loose interest to use the program

Ankit
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
3

4
Reviewed on 29/3/2019

Zoho mail is such an amazing product, breaking every boundaries. Zoho Campaigns is totally...

I use bulk email service extensively. I have used and tested numberous tools now.
Zoho Campaigns is something I wont recommend to anyone.

Spam rate is so high. It takes manual review for sending any bulk email. They take over a week sometime to approve.
And User Interface is still old age.

Competitors like mailchimp are so sky apart now. Only good thing about this is that it gives free 2k subscribers and paid plans are cheap as well.

Zoho mails on the other hand from the same company are breaking every boundary. They compete with gmail and yet they stand strong.
They need a lot of work.

Pros

Pricing is cheap and gives 2k subsribers for free every month.

Cons

User Interface is not very good. Other competitors are sky apart.
It takes manual review for sending any bulk email. They take over a week sometime to approve.
Spam rate is soo high.

Shivam
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 18/3/2023

Review on Zoho Campaigns

Zoho Campaigns is a robust and affordable email marketing platform it helped me to manage effective email campaigns. its user-friendly interface, advanced customization options helped me a lot while designing my campaigns, also i found it quite affordable.

Pros

Zoho Campaigns offers a user-friendly interface that makes it easy to create and send email campaigns, it offers advanced customization options, including customizable templates and HTML editors, which allow me to create highly personalized and visually appealing email campaigns for my clients.

Cons

While Zoho Campaigns offers seamless integration with other Zoho apps, it may not integrate as well with other third-party tools and platforms. it has a limited email automation options compared to other email marketing tools.

Ian
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 14/3/2018

I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a...

It helps me reach out to many customers. Doing desktop marketing requires data for you to check your progress.

Pros

It Lets one organize emails at groups.
It lets you know which emails were opened.
It lets you know the success rate for your email opened.
Very detailed reports on dashboard
Can connect to your Zoho CRM
Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Cons

Does not allow you to send info emails
You have to send a request for you to blast emails known as info
Takes quite sometime to run especially creating the email list

Jessica
  • Industry: Professional Training & Coaching
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/7/2022

Just what I needed

Pros

Email marketing is hard for me! Zoho campaigns has made it so easy and it's very reasonably priced.

Cons

There's a lot to learn. I could have asked for help but I'm stubborn :)

259 reviews