User Reviews Overview
About Adobe Campaign
Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe...
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All Adobe Campaign Reviews Apply filters
- Industry: Broadcast Media
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
A great way to "get the word out"
We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.
Pros
I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!
Cons
I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!
- Industry: Entertainment
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Adobe campaign is a creative software for your business.
Is good and perfect for my business.
Pros
What I like about the software is it design and tools. It gives my project a beautiful structure for public use.
Cons
Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.
- Industry: Electrical/Electronic Manufacturing
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Run Away -- Fast. Adobe Campaign is one headache after another!
Go with another tool!
Pros
After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.
Cons
Too many to count:
1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.
Top Adobe Campaign Alternatives
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
An incredibly high functioning tool for all your marketing needs
Pros
- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable
Cons
- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Perfect all in one marketing platform by Adobe
Pros
It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.
Cons
The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

- Used Daily for 1+ year
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Review Source
Great tool, slow customer service.
Pros
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.
Cons
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
You get what you pay for
Pros
Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.
Cons
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.
- Industry: Publishing
- Company size: 1,001–5,000 Employees
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Review Source
Adobe Continues to Innovate & Confuse
Adobe Marketing Cloud includes Adobe Analytics, Target, Social, Experience Manager, Media Optimizer and Campaign. Even though Adobe's constant re-branding of their marketing tools confuses me, I am always pleasantly surprised with their new "version" or "platform" or "suite" of offerings.
Pros
Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.
Cons
Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
An omnichannel marketing tool powered by Adobe AI
Pros
Using Adobe Campaign you can create omni channel campaign that are very effective in terms of user engagement and retention. Adobe Campaign allow us to analyze your data in an impressive and best way to segment the user data. With Adobe campaign we can automate the entire campaign life cycle.
Cons
We need proper training executing marketing campaign for the first time users. There are only limited numbers of pre built templates available in their library.

- Industry: Food & Beverages
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
I Love the Creativity
Very good.
Pros
I love the creativity of Adobe software and what it allows me to do.
Cons
There is a steep learning curve but well worth the time investment.
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Attract more B2B clients with great brochures and Ads
Pros
It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.
Cons
The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.
- Industry: Mechanical or Industrial Engineering
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
A Complete Campaign management/Email Marketing solution
Adobe Campaign is used as the core email marketing tool in our company. It is used across various departments in our company. Try it, you will definitely love it.
Pros
Easier to navigate, workflow interface is cool.
Seamless integration with third party tools like SFDC, Dynamics CRM
Web tracking and automated workflows are some of the features that I really love about this product.
Cons
At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.
- Industry: Electrical/Electronic Manufacturing
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Adobe Marketing Cloud is powerful
Pros
We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.
Cons
We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Newbie is unlikely to understand independently
Pros
It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.
Cons
The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.
- Industry: Medical Devices
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Best email automation software available
We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.
Pros
Ability to send personalized emails to each audience. Simultaneously.
Cons
Takes time to set up. More than originally thought.
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Great For Automation
We use it for our automation and scheduling of online activities
Pros
A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools
Cons
It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done
- Industry: Accounting
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Great marketing resource!
Great marketing resource, really a huge time saver!
Pros
Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.
Cons
Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.
- Industry: Telecommunications
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall, great tool that solves almost all of our needs for the email marketing channel.
Pros
The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.
Cons
Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.
- Industry: Internet
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
A good Adobe product.
Pros
Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .
Cons
As with most things Adobe, Campaign could be less expensive .
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Best of the best
Pros
Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.
Cons
Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.
- Industry: Media Production
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Totally Recommended!
Pros
I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.
Cons
The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
excellent
Pros
fantastic product, gives me everything I need to successfully market my business online, highly recommended
Cons
some of the features are a little hard to work out, but there are plenty of tutorials online to help you
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Seems simple - is a LOT to learn
Pros
Campaign functions all exist, and that's great BUT many of them are difficult to find and less practical than they seem they should be. Is possible our team just hasn't been able to take advantage of the proper tutorials because we are very busy, but it is very involved software. I appreciate that it has reporting though.
Cons
It's no better than other software we've used in the past. I'm just not really impressed. As someone who uses a lot of adobe products and really appreciates the functionality, this is lackluster.
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
One of the best marketing cloud marketing platform on the market.
Pros
Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.
Cons
It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.
- Industry: Pharmaceuticals
- Company size: 10,000+ Employees
- Used Daily for Free Trial
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Review Source
Too big to be smooth
Pros
You can do everything in Adobe ecosystem for marketing - from content management, through some degree of automation, e-mail campaigns, CRM etc. It is similar solution to Salesforce with all the pros and cons of it.
Cons
Regarding the cons - it is pricey, not only in use (monthly), but also the implementation and - especially - the integration part. And if you need to customize it, it is even more pricey. Absolutely not suitable for smaller businesses.