Emma by Marigold Reviews

Pros

I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work!

Cons

I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business.

Pros

Emma by Marigold personalize marketing emails for free.

Cons

Emma by Marigold lack tons of free email templates and lack website builder capabilities.

Pros

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Pros

The presence of email marketing option from the program is a fruitful part.
The dynamics in ensuring digital marketing which reaches more people.

Cons

The program helps businesses to reach more people through marketing.

Pros

The WYSIWYG is pretty reliable and intuitive.

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Pros

Emma by Marigold enables me to retain our customers through real-time engagements.

Cons

I am a daily user of Emma by Marigold and I barely spot any flaw.

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Pros

Emma by Marigold is a must have tool that makes email marketing smooth.
Emma by Marigold is so amazing.

Cons

No issues with Emma by Marigold.
Emma by Marigold has been great.

Pros

better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.

Cons

it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.

Pros

We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.

Cons

There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.

Pros

It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML.

Cons

Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly.

Pros

I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Cons

The price fluctuations can be hard to manage if you're on a fixed budget.

Pros

Emma allows you to send blast emails to different audiences.

Emma's "Segments" allow you to slice your contact list into different segments based on different criteria.

Creating emails is fairly easy and it's not too hard to make something look good.

We use Emma to send ~ 300K emails at a time, which it does well.

Cons

Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle.

The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel.

Pros

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Cons

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

Pros

Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.

Cons

Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments.

Pros

I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Cons

I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

Pros

The price and easy set up. Very easy to set up with our information and start sending out emails.

Cons

The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign.

Pros

Since emma added drag and drop functionality, it's a big improvement. It's got a long way to go

Cons

social sharing not there yet, photo editing, forget it. frustrating to make it look nice

Pros

Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Cons

Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate
I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto.

Pros

I like that you can create super professional emails. I liked the templates one could choose from and ability to use links.

Cons

Where do I start? Emma can be persnickity... meaning, if you exhale wrong, the wrong version of your email may go out. Label it incorrectly and you'll get a strange headline pop up on your target audience's email headline. It's also super slow. It is drag and drop, to a point. You can use links, but you can't put documents in your emails. You have to host those on Office 365 or someplace like that, get a link, then put that in the doc.

Pros

It's very intuitive. I like how you can drag and drop components and it's easy to type in straight text without coding. It's a great tool for many situations. It's easy to use templates saved in the system for regular emails such as newsletters as well.

Cons

Sometimes it's not as flexible as I would like. I can't move a certain component, though I can move others.

Pros

Fantastic software and a very helpful team also!

Very good for sending company emails.

Easy to use.

Cons

No undo button.
if you have more than one venue you have to update sender info rather than a drop down option with details saved for footnote

Pros

Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics

Cons

I run a small nonprofit and, especially for the price, Emma offers us an incredible service. If I had one Con it would be the customization of my emails. With our subscription and templates provided, we are very limited on what we can edit in our emails. But again, being the size we are, I wouldn’t expect different and the setup makes it easy for us to create nice looking emails.