ActiveCampaign Reviews

Pros

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

Cons

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Pros

ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

Cons

ActiveCampaign is more helpful and no feature dislike.

Pros

Useful tool to automate emails to leads and manage our sales process

Cons

I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)

Alternatives Considered

Brevo

Reasons for Switching to ActiveCampaign

Our agency recommended using ActiveCampaign

Pros

easy to use and very efficient, I use it every day

Cons

too expensive, would be great to have smaller amount of contacts to buying

Alternatives Considered

Mailchimp

Reasons for Switching to ActiveCampaign

have been suggest from people older than me in the business

Pros

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Cons

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Pros

ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.

Cons

It has been all smooth with ActiveCampaign and we have not had any issues to complain about.

Pros

Ease of customization, reporting, access to data and automation

Cons

nothing specific I dislike about ActiveCampaign

Pros

ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.

Cons

I have nothing which I dislike on ActiveCampaign at the moment.

Pros

I like the fact that it is very effective.

Cons

It is no beginner friendly and hard to use if you have no experience.

Pros

Lot of freedom. Detailed Automation with a lot of different approachings.

Cons

There should be a plan between 15 and 50 Dollars. It is really expensive to pay 50 Dollars for my needed usage.

Pros

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Alternatives Considered

Pipedrive

Reasons for Choosing ActiveCampaign

insightly was great at inegrating into gmail but SUPER hard to use, I really narrowed down the CRMs to ones that had the automation features, I didnt want to have multiple crms and tools all connected together

Switched From

Insightly

Reasons for Switching to ActiveCampaign

pipedrive is amazing!!! but it doesnt have an automation (sort of does now) or bulk email out function like mailchimp. I hate mailchimp so I wanted a CRM that did it internally

Pros

You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Cons

There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

Alternatives Considered

Drip and Keap

Reasons for Choosing ActiveCampaign

MailChimp did not provide adequate automations and was very limited in segmentation.

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

Best pricing for the features provided. It also integrates with everything I needed it to and they clearly are moving in a positive direction, always improving the product and introducing new and upgraded features.

Pros

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

Alternatives Considered

HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement and Mailchimp

Reasons for Choosing ActiveCampaign

The previous software has been stopped before I was working in this department, but as far as I know the main reasons were pricing and complexity/features.

Switched From

Marketo Engage

Reasons for Switching to ActiveCampaign

The main reason was pricing, but I've also had some good referrals of other users. In the end the Dutch support (through Mailblue) made me decide to go for ActiveCampaign.

Pros

I am only using the Email Service Provider side of the software, not the CRM, so I will comment from the ESP perspective. What I like the most is the unlimited flexibility and features. In the "old days", marketers needed super expensive and complicated software like Infusionsoft to achieve what ActiveCampaign can do, in terms of automation, rules, segmentation and so on.

This unlimited flexibility means you can make your email marketing as simple or as sophisticated as you like, the choice is yours.

Generally speaking, the features of the software are outstanding!

Cons

In some ways the user interface can be a bit clumsy, e.g. when creating an email campaign. It's not bad, but there's room for improvement.

Alternatives Considered

ConvertKit, GetResponse, Keap, Mailchimp and AWeber

Reasons for Choosing ActiveCampaign

I needed more functionalities and flexibility in automation and segmentation.

Switched From

AWeber

Reasons for Switching to ActiveCampaign

The best combination of features and functionality and price, by a large margin.

Pros

I recommend ActiveCampaign to all of my clients for two specific reasons. Easy of use and features. My clients hire me because they are not tech-savvy but ActiveCampaign gives them the freedom to use a robust email marketing platform with ease after getting over a very short and small learning curve. ActiveCampaign has an AMAZING and thorough online help database as well.

Cons

The only thing that I personally find missing from ActiveCampaign is Dubsado integration (although ActiveCampaign has a TON of integrations options so that might be a fault on Dubsado's end). I also think it would be nice to add landing pages. I host my landing pages on my Showit site but it would be a great option for some of my clients who haven't launched their site yet and want to start building their email list.

Alternatives Considered

ConvertKit, Flodesk and MailerLite

Reasons for Choosing ActiveCampaign

ActiveCampaign is significantly cheaper with a very sturdy platform. Building automation is not only very easy in ActiveCampaign but you can do a lot with their automation system.

Switched From

ConvertKit

Reasons for Switching to ActiveCampaign

I ended up choosing ActiveCampaign because it ultimately gave me all the features and automation capabilities that I want and need for my business at a great price.

Pros

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

Cons

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Alternatives Considered

Mailchimp

Reasons for Switching to ActiveCampaign

I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.

Pros

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Cons

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Switching to ActiveCampaign

We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well.

Pros

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Cons

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

Alternatives Considered

Keap

Reasons for Choosing ActiveCampaign

Better for creating landing pages and more advanced segmentation options. Useful analytics.

Switched From

MailerLite

Reasons for Switching to ActiveCampaign

AC had the right feature set at the right budget

Pros

The advantages it has is that it is easy to automate the emails that need to be sent based on conditions such as the stage of the funnel where the lead is or the lead's score

Cons

I think it's time they could incorporate WhatsApp and social media messaging management into the CRM without the need to use any external platform

Alternatives Considered

Brevo

Reasons for Choosing ActiveCampaign

Because ActiveCampaign has a better lead management tools

Switched From

Brevo

Reasons for Switching to ActiveCampaign

Lead management

Pros

ActiveCampaign has all the features that other "premium" platforms also have, but the price and the fast set up are totally a game changer.
In a few steps you can provision a marketing automation platform with all the capabilities.

Cons

For high database and high sending volumes, maybe it's not the best option. Large campaigns could take time in sending.

Alternatives Considered

Brevo

Switched From

Watson Campaign Automation

Reasons for Switching to ActiveCampaign

More plans and options available. More flexibility and options in automations. Great community and integrations with most popular platforms.

Pros

AC is easily deployable and compatible with the rest of our tech stack, and this makes it easier for us to justify our continued use of it. The automations are easy to build, but complex enough to go further should you wish to. The email marketing system is thorough, and does what it says on the tin, The reporting capabilities are strong, and it is useful to have this all tied in with a clear CRM and Deal flow management system. The support team at AC are generally great, and depending on what tier you are on, they also provide generous support to their customers to make sure they succeed.

Cons

Sometimes the software bugs out, and doesn't do what you are asking it to do, although this is usually resolved quickly. The entry price for the higher tiers could be slightly lower.

Alternatives Considered

Keap

Switched From

Mailchimp

Pros

Activecampaign is more than just an email marketing app... done right it can free you from manually keeping track of leads and contacts interacting with your business.

We use it to nurture all new leads coming in through our website. I recently implemented lead scoring of my contacts, which will hopefully allow me to filter those leads ready for sales.

Another great feature is the site tracking. I've set an alert to notify me when a contact is on our site. I've yet to take advantage of this, but my plan is to automate an email to the relevant sales consultant, telling them their lead is on a high-intent page, so we can reach out at just the right time.

There is more under the hood, I know. For larger setups one could use it as a full CRM, bringing your sales team on board with incredible amount of data about your contacts.

Cons

It can be overwhelming. They have pre-built recipes for most functions, which is a great start. But still, you'll have to play with the automations and see which work for you.

Otherwise, it's like driving a Ferrari and not going faster than 120 kmh.

Pros

Powerful computerization highlights: ActiveCampaign gives a broad scope of mechanization includes that empower organizations to robotize their advertising efforts and deals processes. This incorporates computerized email crusades, lead sustaining, and work process computerization.Customization: ActiveCampaign is exceptionally adaptable, permitting organizations to fit their advertising efforts and mechanization work processes to their particular necessities.Multi-channel promoting: ActiveCampaign upholds multi-channel showcasing, including email, SMS, online entertainment, and then some. This assists organizations with arriving at clients on their favored channels and further develop commitment.High level division: ActiveCampaign gives progressed division includes that permit organizations to target explicit fragments of their crowd with customized content and offers.Brilliant client care: ActiveCampaign has gained notoriety for giving excellent client service, including telephone, visit, and email support, as well as a broad information base.

Cons

Steep expectation to absorb information: ActiveCampaign's tremendous scope of highlights and customization choices can make it hard for new clients to learn and explore the stage.Restricted detailing: ActiveCampaign's revealing highlights are restricted contrasted with other email showcasing stages, making it trying to follow and examine execution measurements.Estimating: ActiveCampaign's evaluating is higher than a portion of its rivals, making it more expensive for private ventures or new businesses.No local CRM: ActiveCampaign doesn't have a local CRM, which can be a disservice for organizations searching for a complete promoting and deals arrangement.Restricted plan choices: ActiveCampaign's email plan choices are restricted contrasted with a portion of its rivals, making it challenging to make outwardly engaging messages.

Pros

Creating campaigns, automations, email design, all super easy. Contacts management and list creation is also pretty straightforward and works great. High deliverability and good reporting. I like that I can track a contact's engagement history from visits to my site, to what emails were opened, links clicked. And tagging works great.

Cons

While they have a CRM option. It's not up to par. I use Pipedrive which is way more than I need, but Activecampaign's poor implementation of CRM is what drop its score big time. Plus it is expensive for what else is in the market. I keep paying because it's too much effort to move to save $20-$50 a month... but if I was looking to come in fresh, I would see what else exists.

Alternatives Considered

Mailchimp

Pros

The automation management system is really one of the best on the market.
As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

Cons

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

Alternatives Considered

Klaviyo and Mailchimp

Reasons for Choosing ActiveCampaign

couldn't meet our client's ecommerce needs.

Switched From

Mailchimp