--- description: Review of Omnisend Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Omnisend | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Personalization Software](/directory/4276/personalization/software) > [Omnisend](/software/100592/omnisend) # Omnisend Canonical: https://www.softwareadvice.ie/software/100592/omnisend Page: 1 / 35\ Next: [Next page](https://www.softwareadvice.ie/software/100592/omnisend?page=2) > Email \& SMS marketing so good, it's boring. Omnisend is built for ecommerce, and 150,000+ brands use it to run email, SMS, web push, popups, and automations from one place. It doesn't matter if you're just getting started or running a large operation — Omnisend grows with you. Build campaigns in a drag-and-drop editor with 250+ templates, or let Omnisend AI write the copy, subject lines, and preheaders in your brand's voice. Pre-built workflows handle welcome series, cart abandonment, browse abandonment, and post-purchase, and you can build your own without code. Segment on shopping behavior, purchase history, and engagement, with lists that update themselves — or describe an audience in plain words and AI builds the segment. AI is on every plan, free included, with no add-ons or credits. Omnisend MCP connects ChatGPT or Claude to your account, so performance checks, segment suggestions, and campaign drafts happen in one conversation. Reporting traces revenue back to the campaign, automation, or channel that earned it, with 18 months of history on Pro. Connects in one click to Shopify, BigCommerce, WooCommerce, Wix, and more. Same power, smaller bill: merchants make an average of $79 for every $1 they spend.\* Support is live chat and email, 24/7 in six languages, on every plan including free, answering in about 4 minutes. Switching? Our team rebuilds every list, flow, and template in five days, free. \*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary. > > Verdict: Rated **4.7/5** by 837 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 837 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Omnisend - **Location**: Western Gateway, UK - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$16.00 - **Pricing model**: Usage Based (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Algeria, Andorra, Angola, Argentina, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Belarus, Belgium, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Cameroon, Canada, Central African Republic, Chile and 88 more ## Features - 2-Way Messaging - A/B Testing - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Targeting - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling ## Integrations (97 total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... and 82 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software) ## Related Categories - [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software) - [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software) - [Email Tracking Software](https://www.softwareadvice.ie/directory/4728/email-tracking/software) - [Landing Page Software](https://www.softwareadvice.ie/directory/4546/landing-page/software) - [Form Builder Software](https://www.softwareadvice.ie/directory/4464/form-builder/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2324 reviews) 3. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2570 reviews) 4. [Constant Contact](https://www.softwareadvice.ie/software/397812/constant-contact) — 4.3/5 (2953 reviews) 5. [EmailOctopus](https://www.softwareadvice.ie/software/132424/emailoctopus) — 4.8/5 (657 reviews) ## Reviews ### "Great product" — 5.0/5 > **Maike** | *20 March 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Excellent UX/UI and onboarding process with a tonne of constantly evolving features, great knowledge base, continuous learning content. Omnisend has all the features you want (and more\!) combined with a smooth, engaging, intuitive interface. > > **Cons**: The price point is a bit steep for small businesses who don't need or use all the bells and whistles. > > Excellent service and great product overall. Great partner program that pays decent commissions with excellent onboarding and support. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 September 2025* | Publishing | Recommendation rating: 8.0/10 > > **Pros**: Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails. > > **Cons**: I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced. > > Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it. ----- ### "Using omnisend" — 4.0/5 > **Trevon** | *10 August 2025* | Retail | Recommendation rating: 7.0/10 > > **Pros**: Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful. > > **Cons**: I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription. > > My experience with omnisend is good. I’m able to reach and interact with my audience while also getting the data I need to continue to improve my content. ----- ### "Unbeatable Value For Money - Powerful and Easy-to-Use" — 5.0/5 > **Thanos** | *10 April 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push). Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available. > > **Cons**: Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest. Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup). > > Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform. ----- ### "Love it BUT..." — 4.0/5 > **Linda** | *10 April 2025* | Arts & Crafts | Recommendation rating: 7.0/10 > > **Pros**: There is a team of support people always available to help. I needed them…..a LOT\! That is the one most important and best part of Omnisend. > > **Cons**: Processes are not intuitive. Until you are into the set up and programing for a while it is not easy to navigate unless you have a tech degree. Learning the program takes some time. It isn't a fast and easy set up. There are no explanations of some of the settings and options that are easy to find or complete. > > The support team was what kept me going. I needed a lot of help understanding the structure and how to make it work for me. To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week. Now that I have it running I'm accustomed to it. I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses. ----- Page: 1 / 35\ Next: [Next page](https://www.softwareadvice.ie/software/100592/omnisend?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/100592/omnisend) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data