About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

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MailerLite Reviews

Feature rating

Value for Money
4.8
Functionality
4.6
Ease of Use
4.6
Customer Support
4.8
5 reviews of 1,609 View all reviews
Nikki
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/9/2021

Mailer Lite ~ Great Customer Service and Wonderful Option for Total Beginners

I initially had an in issue with embedding a form that I had created in MailerLite into my WordPress site. I emailed Customer Support and received a quick response! Honestly, I wasn't expecting a personalized response that soon. [SENSITIVE CONTENT] was kind enough to inform me that I may have installed the plug-in incorrectly and advised me on the steps of how to embed it properly. Sure enough! User error. I was able to embed and redesign to the form to my liking. Tested it and it works! Thank you, [SENSITIVE CONTENT] !⭐️

Pros

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.

I also am intrigued by the MailerLite Academy and want to enroll in that.

Cons

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

Alternatives Considered

Constant Contact, Mailchimp and AWeber

Reasons for Switching to MailerLite

As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!

Response from MailerLite

Super curious how your landing page ended up, Nikki!

And you should definitely enrol into the MailerLite Academy.

Replied 4/10/2021
Maxim
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
4

4
Reviewed on 4/3/2023

Mailerlite is a cheap option allows you to also have your landing pages and website

Overall, it's a good service! Not the best out there, but for this price...nobody can beat this. I think it's a great one for start-ups and small business owners to start with, but probably when you grow, you'll have to change to another platform.

Pros

It's cheap. You have also landing page / website builder included.

Cons

A lot of bugs and issues. I think we are weekly in contact with customer support. This platform has a lot of potential, but still has a lot of work to do with improving the technology.

Alternatives Considered

GetResponse and Mailchimp

Reasons for Choosing MailerLite

We used Klaviyo when we had an E-Commerce shop in our previous start-up because it has a very good integration with Shopify. It's much more expensive and it doesn't have the website/Landing page builder that Mailerlite has. So, the price and features are what made us change. However, there are still a lot of bugs in this software.

Switched From

Klaviyo

Reasons for Switching to MailerLite

Price & Website/LP builder, and integration with Stripe to sell digital products
francoise
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for Free Trial
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
5

3
Reviewed on 16/3/2023

No need for a title!

Difficult at first as I have not registered correctly and hopefully it is now sorted so I should be able to use in the next couple of days!!

Pros

The idea of sending an email to remind your customers that you are here!!

Cons

Not so simple to use if you are not a marketing person!

Maurice
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 12/1/2023

With MailerLite, your email marketing will

The overall experience with MailerLite is very, very smooth. Especially after using a variety of other mailing platforms, who sometimes have a difficult setup process.

Pros

The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

Cons

If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

Switched From

Mailchimp

Reasons for Switching to MailerLite

I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.
Pieter
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 10/3/2023

Good value for money

Very good value for money.

Pros

Happy Mailerlite client for over 5 years. I love the ease of use of their interface. E-mails look like they should look like, on all possible devices. Best value for money, should not want to switch to anything else.

Cons

Sometimes, our landing page displays an error. In that case, we contact support and they fix it in 1 minute.

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