About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

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MailerLite Reviews

Feature rating

Value for Money
4.7
Functionality
4.6
Ease of Use
4.6
Customer Support
4.8
5 reviews of 1,826 View all reviews
Nikki
  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/9/2021

Mailer Lite ~ Great Customer Service and Wonderful Option for Total Beginners

I initially had an in issue with embedding a form that I had created in MailerLite into my WordPress site. I emailed Customer Support and received a quick response! Honestly, I wasn't expecting a personalized response that soon. [SENSITIVE CONTENT] was kind enough to inform me that I may have installed the plug-in incorrectly and advised me on the steps of how to embed it properly. Sure enough! User error. I was able to embed and redesign to the form to my liking. Tested it and it works! Thank you, [SENSITIVE CONTENT] !⭐️

Pros

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.

I also am intrigued by the MailerLite Academy and want to enroll in that.

Cons

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

Alternatives Considered

Constant Contact, Mailchimp and AWeber

Reasons for Switching to MailerLite

As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!

Response from MailerLite

Super curious how your landing page ended up, Nikki!

And you should definitely enrol into the MailerLite Academy.

Replied 4/10/2021
Lindsay
  • Industry: Building Materials
  • Company size: 51–200 Employees
  • Used Weekly for Free Trial
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
0

4
Reviewed on 3/8/2023

Used MailerLite free version briefly - it got the job done

It got done the one-time job I needed.

Pros

I was able to send mass emails about a new product

Cons

I didn't use it long enough to find something I don't like

Jennifer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

4
Reviewed on 24/8/2023

Mailerlite is feature packed and affordable

Whenever I have contacted support they have been wonderful. They have great training materials and I love how they keep innovating.

Pros

So many features and such a generous intro package at $9.

Cons

I sometimes have found the website builder a little fussy but I really can’t complain, at $9 a month for a site and email marketing it is such a tremendous part of our business.

Alternatives Considered

Flodesk

Reasons for Choosing MailerLite

Better landing pages and websites

Switched From

ConvertKit

Reasons for Switching to MailerLite

Price can’t be beat.
Collis
  • Industry: Internet
  • Company size: Self Employed
  • Used Monthly for Free Trial
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

3
Reviewed on 6/9/2023

My experience using MailerLite

My overall experience was good, I have found their customer service to be very top-notch.

Pros

I have found the email marketing platform very easy to manage and navigate. Unlike some other platforms, you still have access to your previous campaigns with a free trial.

Cons

I haven't used the platform in a while, but I have found that the open rate drops quickly, which may not necessarily be their fault as it could be because of a number of reasons.

Verified Reviewer
  • Industry: Business Supplies & Equipment
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/6/2023

I direct everyone to Mailerlite

The ability to have everything in one place is a big bonus. It helps to streamline business processes very effectively.

Pros

Simple to start using and easy to use, does everything I need it to do, and probably a lot more! Being able to create landing pages & websites in addition to the emails is a huge bonus. I've created lots of landing pages & full website for clients on Mailerlite & they always look great & work well. Support is great, anytime I have a query, which is rare (usually when I've had a blonde moment!) I'm all sorted within a few minutes

Cons

Classic version was pretty slow but the new version seems to have addressed that issue

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