About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

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MailerLite Reviews

Feature rating

Value for Money
4.8
Functionality
4.6
Ease of Use
4.6
Customer Support
4.8
5 reviews of 1,450 View all reviews
Giuseppe
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 5/11/2022

A great discovery

Pros

I have to say that in my career I tried a lot of software like this and in better or worse cases you get an email campaign delivered well. What I liked so much about this software is first of all the clean interface that makes a pleasure to setup and configure the whole software, start campaigns, and automation. The editor email surprised me since it is very well done compared also to more expensive and experienced software. In the end I have to say that the value for money of this software is higher than the average. With a free account you can have up to 1k users, send campaign and also setup automation which is great. Totally recommended!

Cons

I'm still using it and so far I didn't had reasons to contact the customer support, so nothing to say.

Alternatives Considered

ActiveCampaign and Mailchimp

Reasons for Switching to MailerLite

Value for money is higher
Konstantinos
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/10/2022

An excellent service.

Amazing! Not only is it a reliable service overall, but it integrates with most popular platforms, and works very well. To make the experience even better, there is a friendly and knowledgeable support team to assist you quickly and conveniently should you need any questions answered.

Pros

It is easy to work with, and integrates well with most popular platforms.

Cons

The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Mostly it was because of the lower cost of Mailerlite's, but also the UI was friendlier.

Switched From

Mailchimp

Reasons for Switching to MailerLite

It was the better choice overall.
Verified Reviewer
  • Industry: Higher Education
  • Company size: 5,001-10,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 30/8/2022

Streamlined, Yet Powerful Tool for email Marketing Campaigns

Pros

I have used a number of competing email tracking programs and MailerLite is by far the most streamlined and easy to use I have come across. That said, it doesn't sacrifice any of the capability. I have run multiple email marketing campaigns with it (soliciting reviews for fiction novels and album releases) and was delighted with MailerLite's flexibility and power. It integrates seamlessly with Gmail (as well as other mail clients), giving users the power to imbed tracking on a per-message basis with the simple click of a toggle button. As my campaigns featured hundreds of individually customized email, the per-message tracking was critical. It pushed alerts when a message was opened or a link was clicked and provided useful statistical summaries of engagement on demand. I continue to use MailerLite any time I need to gage (and track) email engagement.

Cons

I have no complaints about MailerLite's functionality--it is easy to use, is full featured, and integrates well with other email apps. However, in order to disable the "this message is tracked by MailerLite" footer included in the message, users need to pay an annual subscription fee. Given how intrusive that message looks, I had no choice but to pay the fee. That said, the fee seemed reasonable given the power of the software.

Alternatives Considered

HubSpot Marketing Hub and MailTrack

Reasons for Choosing MailerLite

I switched to MailerLite because of its competitive pricing and complete functionality.

Switched From

HubSpot Marketing Hub

Reasons for Switching to MailerLite

I chose MailerLite because of its competitive pricing and owing to the fact that it had the features I required in an email tracking client.

Response from MailerLite

We're so glad to hear we cover all your needs with our features.

Replied 28/9/2022
Tiffany
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/10/2022

Amaaazing service, so easy to use and must have features

I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

Pros

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Cons

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

Alternatives Considered

ConvertKit, ActiveCampaign and Mailchimp

Reasons for Choosing MailerLite

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, user experience and support

Response from MailerLite

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Replied 10/10/2022
Deshna
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 11/10/2022

My new best mailinglist friend!

I have set up well-functioning and great-looking email sign-ups, event registrations and landing pages that my clients can use themselves with ease.

Pros

Mailerlite offers most things you want for email marketing and mailinglist automation. I suggest it to many of my customers now, especially if they want an easy-to-use system and friendly direct support at a good price!

Cons

I miss a few features, such as message variables and custom field types. And can't wait for Mailerlite to have even more integrations with existing software and services.

Alternatives Considered

ActiveCampaign and Sendinblue

Reasons for Choosing MailerLite

Mailchimp's price tiers are not good value for money for small businesses. I think their system is less easy to navigate.

Switched From

Mailchimp

Reasons for Switching to MailerLite

The pricing is great for start-ups, and it's easy to use.

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