About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis. Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat.
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MailerLite pricing

MailerLite has a free version and offers a free trial. MailerLite paid version starts at US$10.00/month.

Starting Price:
US$10.00/month
Free Version:
Yes
Free trial:
Yes

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MailerLite Reviews

Feature rating

Value for Money
4.7
Functionality
4.6
Ease of Use
4.6
Customer Support
4.8
5 reviews of 1,965 View all reviews
Tiffany
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/10/2022

Amaaazing service, so easy to use and must have features

I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

Pros

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

Cons

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

Alternatives Considered

ConvertKit, ActiveCampaign and Mailchimp

Reasons for Choosing MailerLite

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, user experience and support

Response from MailerLite

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Replied 10/10/2022
charree
  • Industry: Food & Beverages
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/2/2024

The BEST provider for new start up companies wanting to grow!

Overall it brings value to our business and family life. Thank you.

Pros

They offer inclusive free plans, which have tons of options, and mailer lite is HELPING US GROW! As a busy family the option to complete my campaigns and send them at a later time allows me to conveniently work on growing our business without compromising time away from my little ones. Plus, they have kind customer service. Thank you MailerLite for giving small businesses like us a chance!

Cons

I would like more features, but that will come as we grow and can pay for a paid plan.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Because of their free plan options and support - Hands down because of that MailerLite has a life long customer with our business, and we have and will continue to promote / refer others.
Amir
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

1
Reviewed on 3/8/2016

My Horrifying experience with MailerLite

My experience with MailerLite.

After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

WOAH !!! what a great bargain. Right? Not that fast !

They were very quick to charge my business card for the $30.

I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

I hope this has helped you in your search. Good luck!

Pros

You would get a Cheap service

Cons

You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

zoie
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for Free Trial
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 25/10/2023

MailerLite offers the BEST free trial in email automation!

MailerLite is the first email autoresponder product I've ever used. Their tutorials are so well done and informative. I was able to import my lists so fast and set up my first email campaign within an hour. The visual interface is very intuitive and if you have any questions they have great customer support. Also, unlike other free offers, their logo placement is subtle and does not detract from your emails, forms, or landing pages. Highly recommend.

Pros

I really like the visual way MailerLite sets up email campaigns. This felt very intuitive to me and if I had any questions their tutorials are excellent. Also, setting up my email forms and integrating them into my WordPress website was so easy. I really love that they give you so many design options even with the Free plan. I chose MailerLite because they really do provide the most features in their Free plan than any other email automation products. MailerLite is great for beginners, they have really thought out the product well.

Cons

I'm using the free version and find that building landing pages is a bit limiting and when published looks different than their preview. Also, the landing pages do not seem to look as good on mobile devices. However, creating forms is easy and integrates with WordPress websites really well. Every test that I did worked perfectly.

Response from MailerLite

Hey Zoie,

We love to hear your experience with us. We think it is great our automation, design and integrations have been supporting you in your business journey!

Not only that, but we want to make sure we understand our users and how we can improve our features such as our landing page. If you have some time and would love to have a chat with us, please email us at feedback@mailerlite or send us a reply, so we can hear your thoughts 💚.

Replied 26/10/2023
Marina
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/2/2024

I LOVE MailerLite

Pros

I love how simple is to use MailerLite features. Emails come out beautiful and the whole process of setting landing pages / campaigns / automations... is effortless, yet effective.

Cons

So far, I really like everything about MailerLite!

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