Kit

Pros

It provides a user-friendly interface to easily import and organize subscriber lists, there are also features like tagging and segmentation which are quite handy as they help to categorize subscribers based on interests and behaviors.-It also provides facilities to create visually appealing opt-in forms that are easy to integrate with tools like Elementor and others and can be beneficial for lead generation.- There are equal features that can enable you to create advanced email sequences as well as workflows based on the subscriber's actions.- there is quality customer support - they're good.

Cons

Some of the downsides of this marketing software are :- It offers quite an affordable pricing solution however, it comes with hidden fees -the amount you pay tends to augment all of a sudden as your subscriber's lists grow. I don't see any transparency in it. It's better to tell me upfront that this is how much you will be paying for my tool while providing supporting reasons, that way it will help me to make proper planning rather than tricking me into purchasing a product with surprises attached.- It offers basic reporting and analytics. - it's somewhat limited in design and landing page customization. there are quite a few number of advanced options that I find to be missing.- I adore the fact that there is a free version, however, it only supports a few subscribers which can be little compared to some other software.

Pros

I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.

Cons

It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc.

Alternatives Considered

Reasons for Choosing Kit

Switched From

Reasons for Switching to Kit

Pros

The pros are the user-friendly, powerful workflows and funnels, and robust set of features.

Cons

Expense if you have more than 1,000 subscribers. It can get pricey.

Pros

easy to use, simple, and effective UI. A newbie could use it

Cons

images were not organized properly, and the email messaging got a little confusing

Pros

I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email addresses and even add a buy now button. It has many of the features I need in a newsletter provider.

Cons

The price - I think it's higher than competitor platforms.

Pros

It’s simple to use. I have no computer skills and I feel like I can create beautiful emails for my business is just a few clicks.

Cons

Honestly, nothing at all. There is not one flaw I can think of.

Pros

ConvertKit has many tools that were helpful in developing marketing instruments for my brand.

Cons

The cost of the platform is higher than other comparable tools.

Alternatives Considered

Reasons for Switching to Kit

Pros

Ease of use and friendly/always available customer support

Cons

Limited integrations with other apps and shopping carts

Pros

The interface is clean and uncluttered.

Cons

It might be overly simplified. I converted from Mailchimp, which seems more geared towards small businesses; it is easier to learn how to use. ConvertKit also does not offer as many design options as Mailchimp but is a good choice if you have plain text emails.

Pros

ConvertKit is easy to use and has a lot of features. I like the segmentation and automation features.

Cons

ConvertKit is more expensive than some other email marketing tools. Some features are only available on the more expensive plans.

Pros

ConvertKit has a lot of great features out of the box. From the visual builder to the double opt-in, the platform was easy to use. I especially liked the onboarding process–it kept me engaged and on track to win.

Cons

ConvertKit was fantastic for most things but I found some of the user views to be somewhat unintuitive. I didn't know what I was looking–are these contacts still subscribed? Are they subscribed but not confirmed? Who's my actual audience?

Alternatives Considered

Reasons for Switching to Kit

Pros

User friendly interface and the majority of features most small businesses will need to perform their email marketing

Cons

As the company grew the price became higher without significant improvement in the product

Alternatives Considered

Reasons for Choosing Kit

Switched From

Reasons for Switching to Kit

Pros

It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

Cons

I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

Alternatives Considered

Reasons for Switching to Kit

Pros

This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.).

If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Cons

I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with.

They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Pros

When I started using ConvertKit it was a relative new entrant to the market and a competitor to the likes of MailChimp and AWeber. It was started by someone who had used other email marketing solutions and and had tried to overcome issues with these solutions. This meant for someone who was reasonably software literate it was straightforward to use and had some great features, and these have been added to as time has gone on.

Cons

There has been an update on the landing page section which meant I could no longer use one of sign-up forms, which was used multiple times over my website. Although necessary for them, it caused me as a user quite a headache to resolve. Also, if you go over a threshold of subscribers, the price goes up automatically...if you go back below the threshold you have to tell them to move you back down. The free option is not particularly great for brand new websites and on websites I have built for others, they've tended towards something like MailerLite initially.

Alternatives Considered

Reasons for Choosing Kit

Switched From

Reasons for Switching to Kit

Pros

I migrated to ConvertKit in 2016 and have never had a problem with their service being down. I love how reliable they are! Once you get the lay of the land, ConvertKit is real easy to use too. Their software is straight forward and can do a ton for the low-cost compared to Ontraport and Infusionsoft.

Cons

A lot of my friends have been moving to Active Campaign, because they say AC has more analytic features than CK. I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received. I wish I could see which email subject lines are working best for me. I wish I could have an overview calendar of what was previously sent rather than having to thumb back page after page. I wish that ConvertKit's email templates were easier to use -- I don't know coding and had a designer help me out.

Alternatives Considered

Reasons for Choosing Kit

Switched From

Reasons for Switching to Kit

Pros

After trying all of the popular email marketing platforms, I have found ConvertKit to be the easiest to use, and the best for managing my clients' email lists. The customer support is always outstanding, with quick replies and they always can solve an issue for me, and if they can't they get back to me once they figure it out.

Cons

I wish there were more features/more integrations with other platforms.

Pros

Easy to set up and use. Has had some improvements since first started using.

Cons

Email editor could be better but it has improved.

Pros

There are a lot of integrations with course platforms and other software that work with convertkit. It's very easy to use for email.

Cons

The landing pages could use more options to customize their design, maybe blocks of set layouts? I have a client who specifically told me she didn't want to use convertkit because of the name, and I can see how non marketers don't like the idea of "converting"

Pros

Convertkit is a powerful email manager and landing page creator. It helps me a lot to automate my tasks.

Cons

I love working with Convertkit, it is a real asset for my business.

Pros

I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating.

Cons

Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns.

Pros

I first saw Pat Flynn using ConvertKit and the process really seemed very smooth to me. I started using ConvertKit and never regretted it. You feel like you're using an extraordinary tool that seems to be running on its own. Very easy to configure and send email campaigns, amazing support team, a very straightforward interface, great speed, and decent pricing.

Cons

The pricing is not the most affordable if we jump into the marketing and email marketing tool world but is actually considerable. Other than this, my only concern is with putting together the signup forms and landing pages. It's not as great as tools like ClickFunnels, Leadpages, etc., but is still better than AWeber and GetResponse (is what I feel).

Pros

Entire newsletter subscription management is effortless with Convertkit. The landing page can be customised according to brand, with an email form deployed in less than an hour is remarkable. I also felt the overall delivery rate is much better than Mailchimp.

Cons

List management and email automation can be improved a bit. Sometimes I have to go to other tools like ActiveCampaigns just because their automation is much better. Reporting can be improved as well.

Pros

As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching up with the scope of what you want to do with it. I initially used it to organize and gather emails and do live broadcast, but together with Leadpages these two have been my go to towards launching my first webinar only using emails in my direct network and slotting 8 out of 10 seats for my webinar. I really was lost in terms of how to manage all these emails and in truth they manage themselves. I What I love the most is how it auto tags/sorts the emails so I can see who responds to what funnel and make me a better and more strategic entrepreneur.

Cons

Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast.

Pros

There are a lot of things to love about ConvertKit. It's easy to understand and you can get started quite quickly. The tool has good segmentation, automations, and confirmation emails. Also the email builder works really well!

Cons

The thing I like least is the pricing. If you're just starting out, the price can be a bit high depending on the amount of subscribers.

Alternatives Considered

Switched From

Pros

I like the feature that I can easily create a lead magnet, collect emails and names and connect it to a follow-up email campaign. Their customer service and training videos are always on point.

Cons

I seem to lose a few subscribers from my sequences somewhere along the line 🤷🏻‍♀️ other than those few who unsubscribe.

Pros

I like that the audience can click a link within an email and be automatically segmented. It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the font and button colors is simple.

Cons

ConvertKit isn't as "pretty" (or image-based) as some platforms; however, I'll take deliverability over pretty emails any day. It's also a little overwhelming to learn what everything means in ConvertKit, but once you become familiar with the wording and where things are, it's easy to accomplish what needs to be done.

Pros

I loved that it was free to start up to a couple thousand contacts.

Cons

The price rose sharply as your contacts rose whether you were using it to make money off the list yet or not.

Alternatives Considered

Switched From

Reasons for Switching to Kit

Pros

How easy it is to stay organized, schedule content, and collaborate with team members. Our [sensitive content hidden] has utilized ConvertKit for email campaign management for years and the features just continue to get better and better. It makes it easy to stay updated on metrics with click and open rates, subscriptions, etc. It has played a vital role in lead generation and the continued success of our company.

Cons

We have had a couple scheduling issues with drip feeds, but I believe they have been resolved.

Pros

The most accommodating aspect, in my opinion, is the technical help. The practice exercises are excellent. Furthermore, if I am unable to make something work, I send an email to support expressing my concern/question, and they respond with step-by-step instructions for resolving the issue!!! The response time is really fast, typically within a couple of hours - I believe this is extremely responsive. Furthermore, when you switch from another stage to ConvertKit, they migrate all of your contacts with labels! So you don't need to be very tech savvy; instead, focus on the substance of your message rather than the technology behind it! I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time.

Cons

The implementation is essential; it continuously resembles a beta delivery. The structures aren't as responsive as they claim; things appear fantastic on their page and then on view, but when distributed, you have to tinker with them to get them to work. When I first needed to contact their help desk, their email module was causing'malware' alerts on my site with Avast, and they were more concerned about removing me from their daily task records than with resolving the issue. This was eventually resolved; I accept that it could have been in Avast's hands, but this issue lasted fourteen days in convertkit's hands. I then got a list of 5 enquiries for which I had received a response.

Pros

CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question.

Cons

CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though!

Alternatives Considered

Reasons for Choosing Kit

Switched From

Reasons for Switching to Kit

Pros

Convertkit is easy to learn, and many videos and training resources are provided for newcomers to email automation.

Cons

There's nothing I don't like about Convertkit. I only wish I had more time to explore and try all the features.

Pros

ConvertKit truly changed my email game. Initially I used convertkit for the automation features, but now we manage all of our emails via convertkit, this includes onboarding, pop ups, registration emails and much more! [sensitive content hidden] and his team have killed it with this product and it gets better year on year!

Cons

I genuinely have nothing bad to say about ConvertKit, having used Mailchimp before, ConvertKit is miles better!

Pros

I like how easy it is to segment custom audiences within your emailing list. It helps us to not annoy our audience by sending them emails they don’t care about. We can better align with their interests.

Cons

The landing pages leave much to be desired, but considering how advanced the responses can be and how that can be set up, this is such a small thing.

Pros

Convert Kit provides an assortment of aesthetically arresting and impeccably devised templates tailored to diverse industries and objectives. These templates transcend mere visual allure; they boast a heightened level of adaptability, enabling users to seamlessly harmonize them with their brand identity.

Cons

Nothing really. In rare cases where users face challenges, Convert Kit's customer support is highly praised for being responsive and effective. The support team is always available to help with any queries or technical issues, ensuring users can fully leverage the platform's benefits without unnecessary disruptions.

Pros

There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product.

Cons

Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital.

Pros

It's very user-friendly and it offers many templates.

Cons

I usually use ConvertKit in creating landing pages and I think it's good but it has its limitations when it comes to customizing.

Pros

Convertkit boasts that the platform is specifically for creators. I am not sure it is. It is a great templated platform for people who know nothing about CRM or email lists. They can grow on this channel.

Cons

I do not like that the landing pages are not customizable. I can't change or insert fields.

Pros

Strong model of people in the audience along with the tools you need for both regular campaigns and marketing automations.

Cons

The UX can be frustrating. The email template builder is pretty clunky, e.g. sometimes super hard to select the element you need. It takes a while to get your head around when to use different options e.g. sequences vs workflows.

Pros

Convertik simplifies registration and payment management, freeing up valuable time for me to focus on the court

Cons

A few additional customization options would be welcome to meet my specific needs

Pros

It has helped to achieve quite a great reasonable amount of results. We haven't been with it for a long time but It's been a nice option from form design to campaign management.

Cons

I think the landing page builder still lacks some advanced features.I also think that the company is not adding enough templates. ConverKit is costly but it's worth it.It doesn't handle large data well.

Pros

This platform is VERY easy to use and is one that I now recommend to my clients as well!

Cons

I have had no negative experiences while using the platform.

Pros

This is my favorite email tool of all time, and I've tried many. I'm not a fan of any email blasts that feel impersonal or boring. The customizable templates, audience tags, and sequences by action all work together beautifully with ConvertKit. Highly recommend switching over if you're using MailChimp.

Cons

I'd like it to be easier to embed videos and more options for image sizing without coding.

Pros

Excellent Landing Pages that increase conversions

Cons

Pretty pricey if you aren't using all of the features

Pros

I like that ConvertKit has a ton of tools that are useful for marketing.

Cons

I don't like how ConvertKit pricing is so high. It's hard to justify with competitors.

Pros

It was fairly easy to get the account created.

Cons

It was hard to get things working the way that I wanted. There are other services out there that provide better options to what you are trying to do. I didnt find that this software provided everything that I needed.

Pros

I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried. I mean, it's one of the criteria I research from every software.It's equally Mobile Responsive and supports a few awesome integrations.

Cons

Convertkit provides Limited Customization Options which can be hard to cope with. There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced analytics, which I find essential for my business.

Pros

I run newsletters, and I ConvertKit is the option I’m exploring at the moment. So far so good. It highly recommended.

Cons

Pricing can be better. It’s a great product but new entrepreneurs may be missing out because of the pricing.

Pros

Constant free trainings. Customer service is amazing. The conferences! The community! The entire company leadership, values and constant striving to improve.

Cons

It's hard to come up with much I don't love about CK. Integration with Teachable is challenging because Teachable uses one field for first and last name, so it doesn't automatically parse them out. Not CK's fault, tho.

Pros

ConvertKit is the top-of-the-line email marketing tool on the market. It's not just an email automation tool, it's more than that. It has many exciting and advanced features for marketers, making it a powerful marketing solution. The free plan is a decent option for beginners getting started in this industry.

Cons

The price is high, the 300 contacts limit is not lucrative, and if you have a large list, the price will go up pretty fast. I wish they had an LTD with a decent limit.