About Moosend

Moosend is a cloud-based marketing automation software designed to help businesses manage subscriber lists, customer segmentation, product recommendations, landing pages and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management and spam checking. The email marketing solution allows teams to create and personalize campaigns, segment audiences based on website or email behavior and build business strategies according to analytics gathered by tracking clicks, opens, social shares and unsubscribes. Users can create automated workflows by using the drag-and-drop builder and customizable templates. Additionally, Moosend lets marketers set up events, filters and actions that will act as triggers for automating various workflows. Moosend helps managers generate reports on upselling and cross-selling, abandoned cart, replenishment and more to facilitate decision making and increase sales performance. It offers an API, which facilitates integration with existing systems and third-party applications such as Zapier, Integromat, MailChimp, Magento, WooCommerce, Drupal, Google Contacts, Unbounce and more.
Moosend Software - Moosend Account Dashboard
Moosend Software - Moosend Email Marketing Campaigns
Moosend Software - Moosend Newsletter Editor
Moosend Software - Moosend Marketing Automation Workflow Builder
Moosend Software - Moosend Campaign Performance/Analytics
Moosend Software - Moosend Integrations
Moosend video
Moosend Software - Moosend Account Dashboard - thumbnail
Moosend Software - Moosend Email Marketing Campaigns - thumbnail
Moosend Software - Moosend Newsletter Editor - thumbnail
Moosend Software - Moosend Marketing Automation Workflow Builder - thumbnail
Moosend Software - Moosend Campaign Performance/Analytics - thumbnail

Moosend pricing

Moosend has a free version and offers a free trial. Moosend paid version starts at US$9.00/month.

Starting Price:
US$9.00/month
Free Version:
Yes
Free trial:
Yes

Alternatives to Moosend

Moosend Reviews

Feature rating

Value for Money
4.7
Functionality
4.5
Ease of Use
4.5
Customer Support
4.7
5 reviews of 194 View all reviews
Ameer
Ameer
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/7/2021

Moosend is Amazing!

Moosend has revolutionized our internal comms. Previously we used to depend on standard form emails or wait for a design expert to assist us but now we design our own emails.

Pros

The best thing is their customer service, it is unparalleled. Another amazing thing is the lack of restrictions for free users.

Cons

The fact that they do not have a mobile app yet or that their website is not mobile friendly.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/12/2020

If you're looking for the best ESP, LOOK NO FURTHER.

I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking for and are eager to improve. Support is AMAZING, top notch, I've been blown away with the reporting features, the platform is super easy, intuitive and FUN to use,.. . I could keep going! I'm seriously happy with my experience.

There are these businesseses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them.

Then there are businesses/software providers like Moosend. That make my life easier, running my business more profitable, more fun and overall BETTER. I've been using Moosend for about a month and this is more than enough to know that I will be using them for a very, very long time and that they're the best ESP for my business. I could go on and on. If there are any negative reviews, ignore them. Just try them out for yourself, if you have an agency, switch one of your clients or something to test it out and you'll see for yourself.

Pros

- The free subaccount feature with basic whitelabel functionalities, all for free or included even in the most basic paid plan.
- The top notch, first class, friendly support team. Seriously, this is worth gold. I would never ever use another software in my business that doesn't offer great live chat support. This is a must. Whenever I have a question, I don't waste any time. I just ask and usually I have a response within 5-30 minutes. Sometimes straight away. Especially when a conversation is rolling.
- The report features. I was blown away when I realised how detailed the reporting is, even in the basic version. And then there's premium reporting available which I don't have yet... I can only imagine how fantastic that must be.
- Their willingness to implement new features and how they listen to user feedback!! This is a really important thing. I've never come across a service provider that is as eager to implement new features as Moosend. They have already scheduled tons of new updates and features. They even have a Trello board where customers can come in and upvote feature requests as well as post their own. Absolutely amazing.
- Their pricing. Super affordable, fair. From experience I can say that this type of pricing structure is superior to having to pay for sending x amount of emails per month. IF it's affordable at least. Not like some other, bigger providers. This is a really big and important plus.
- There's probably even more I'm forgetting right now!

Cons

Nothing, really. Except that the whitelabel functionality currently has some holes that need to be filled. I was assured though that they have lots of changes lined up in this regard. So I'm just patiently waiting for those to be implemented. If they nail the pricing structure on those plans as well, Moosend will be the PERFECT solution for both agencies as well as individuals.

Alternatives Considered

ActiveCampaign, SendX and Brevo

Reasons for Switching to Moosend

- Better pricing - Better (and free!) white label functionalities - Much more attractive, easy to use interface - More features - Better reputation in regards to deliverability and support - Live chat (must for me) - ...
Andrew
  • Industry: Media Production
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 27/10/2021

Awful, incompetent support

I had to contact support 3 times in 2 weeks. None of their advanced features actually work without contacting support. First, my landing page wouldn't work because there was an ' (apostrophe) in the title. That took several days for support to figure out and come back and find a solution. The last time I spoke to them, my landing page was not tracking Facebook conversions. They tried to tell me to contact Facebook. There is no problem with the Facebook Pixel since I have verified conversions on other websites. The problem is with Moosend, but they just want to pass me off somewhere else.

Pros

The platform is very cheap. It claims to have several advanced features.

Cons

You get what you pay for.
None of the advanced features actually work.
Support takes ages to get back to you.

Response from Moosend

Apologies for the issue you faced. Our support team had escalated the issue to the appropriate dept but it took some time to be resolved.
Please note that we are working on making this much faster for our users so it will be much better!
We are happy to note down any input you may have in order to make our services even better.

Replied 2/11/2021
Dylan
Dylan
  • Industry: Photography
  • Company size: 11–50 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
3
Customer Support
2

4
Reviewed on 14/9/2023

Mixed feelings - good products but poor sales and support

An actually robust product, at a good price-point, let down by poor support and sales.

Pros

The basic product is excellent. Automations work well, campaigns are easy to create, schedule and send. We had some initial problems with deliverability (often an issue with providers using shared ip pools) but they had a helpful contact who helped us warm up the list and move IPs which seemed to resolve the issue.Baseline support was usually fairly quick (although see one of the caveats below).

Cons

We extensively pre-tested Moosend including booking a call with their sales team where we shared very detailed technical requirements, and then watched what seemed like them able to implement those requirements. We also reviewed their tech documentation to confirm that specific functionality existed (which existed with specific code examples on how to implement).We invested significantly, and then spend over $1000 on developers to try and implement that functionality, which proved impossible. We contacted front-line support who assured us that the functionality existed, and pointed us to the same documentation on their website which we had reviewed. We continued to persist with implementation. After eventually finding ourselves at a stand-still, we kept escalating until we eventually reached a level where we were told:1) The functionality did not exist2) That the documentation on their website was "out of date" (despite support pointing it to us)3) That their sales team "didn't know what they were talking about."We went back and forth and eventually got a refund (to their credit). However, we obviously weren't able to get compensation for our time, or expenditure on developers. It left a bad taste in our mouth as we had done all the right due diligence.

Response from Moosend

Thank you so much for taking the time to write a detailed review. We sincerely apologize for the inconvenience. It seems you took every possible step to try and resolve the issue from your side, and we're very sorry we weren't able to support you. This is exactly the information that will make us get better, and we appreciate you providing the details. We will look into this further to make sure it doesn't happen again. Please reach out to us again if you need further help or information.

Replied 19/9/2023
Jacob
Jacob
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 5/2/2021

Moosend Customer Service is Excellent

Overall in terms of value, I highly recommend using it especially for people who have a larger list and don't send email frequently.

Pros

I recently experienced an error with a Zapier app and their customer service resolved the issue in under 12 hours. They even reached out to me telling me to retry. With larger companies, you often have to contact them for a status update.

Cons

They are frequently making updates to the functionality and UI/UX. It doesn't have the polish or simplicity that I liked with Mailchimp but it is getting better. Creating a message in their automation tool is different from their main campaign builder so it isn't as user friendly.

Alternatives Considered

Kit and HubSpot Marketing Hub

Reasons for Choosing Moosend

I have experience using Mailchimp, HubSpot, and SendFox for email marketing. I moved to Moosend from Mailchimp after they changed their pricing model making it too expensive for a non-frequent sender.

Switched From

Mailchimp

Reasons for Switching to Moosend

The monthly pricing for my list size was the most affordable. I also liked how they offered email automation.

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