---
description: Review of Friendbuy Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Friendbuy | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Referral Software](/directory/4568/referral-management/software) > [Friendbuy](/software/103331/friendbuy)

# Friendbuy

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> Friendbuy is a SaaS solution that helps eCommerce businesses improve customer loyalty and brand expansion by creating and launching referral programs. It comes with customizable referral page templates, which allows users to build white-labeled campaigns with brand logo, colors, images and more.&#10;&#10;&#10;Friendbuy enables businesses to automatically handle the reward fulfillment funnel for multiple reward categories, such as loyalty coupons, gift cards and account credits. The A/B testing module lets marketers create and conduct experiments for the entire referral lifecycle to gain insights into key performance indicators (KPI) for different offer types. Additionally, users can create and send personalized invites and reminders to customers, enhancing referral program efficiency and customer satisfaction.&#10;&#10;&#10;Friendbuy comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It is available on monthly subscriptions and support is extended via phone, email, FAQs and documentation.
> 
> Verdict: Rated **4.3/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 6 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Friendbuy Referral Marketing Software
- **Location**: Los Angeles, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$249.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Starter Plan: &#10;• $249/month&#10;• Up to $50k in total company sales per month&#10;&#10;Deluxe Plan: &#10;• $749/month&#10;• Up to $100k in total company sales per month&#10;&#10;Enterprise Plan:&#10;• More than $100k in total company sales per month&#10;• Contact Friendbuy for custom pricing details
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Greek, Italian, Japanese, Latin, Polish, Portuguese, Russian, Spanish, Traditional Chinese
- **Available Countries**: United States

## Features

- API
- Advocate Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Communication Management
- Contact Management
- Customer Accounts
- Customisable Templates
- Employee Referral Management
- Event Triggered Actions
- For Customer Referrals
- Fraud Detection
- Gift Card Management
- Lead Capture
- Lead Engagement
- Lead Generation
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics

## Integrations (16 total)

- Attentive
- Braze
- ChatGPT
- Claude
- Digioh
- Iterable
- Klaviyo
- OrderGroove
- Postscript
- Recharge
- Segment
- Shopify
- Shopify Plus
- Stripe Billing
- Tremendous

... and 1 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Referral Software](https://www.softwareadvice.ie/directory/4568/referral-management/software)

## Related Categories

- [Referral Software](https://www.softwareadvice.ie/directory/4568/referral-management/software)
- [Customer Loyalty Software](https://www.softwareadvice.ie/directory/4383/customer-loyalty/software)
- [Customer Advocacy Software](https://www.softwareadvice.ie/directory/4271/customer-advocacy/software)

## Alternatives

1. [Referral Factory](https://www.softwareadvice.ie/software/432465/referral-factory) — 4.8/5 (162 reviews)
2. [UpViral](https://www.softwareadvice.ie/software/235774/upviral) — 4.7/5 (107 reviews)
3. [Buyapowa](https://www.softwareadvice.ie/software/162295/buyapowa) — 4.6/5 (84 reviews)
4. [ReferralCandy](https://www.softwareadvice.ie/software/152176/referralcandy) — 4.5/5 (387 reviews)
5. [UpPromote: Affiliate Marketing](https://www.softwareadvice.ie/software/239753/affiliate-marketing-by-secomapp) — 4.9/5 (207 reviews)

## Reviews

### "Easy way to get customer referrals" — 5.0/5

> **Verified Reviewer** | *14 March 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: I really like that you can see the facebook feed of what people are saying when they share the referral link. It's great to know people are excited to share and reap the benefits of our referral program. It's easy to use and having the widget on our website makes a lot of sense. Our customers benefit and we benefit. Why wouldn't we love this?
> 
> **Cons**: Our team has not had any real issues with the program. We do not utilize the email widget which we plan to use and hope that it isn't too difficult. I think the overall dashboard could look better and provide more support to help us push more referrals out.
> 
> Having the widget on our website has helped customers reap referral benefits from us and we also get the benefits of new customer sales. It's a win-win and I think overall it's a great platform. It's not the coolest and most functional dashboard, but it does help and provide some good analytical feedback.

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### "Happy with the platform" — 5.0/5

> **Hans** | *28 August 2026* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Smooth onboarding process, improved data integrations and capabilities over our previous platform. Our account rep is very helpful.
> 
> **Cons**: Still new both to the platform and the rewards experience, so haven't had an opportunity to dissect yet.

-----

### "Encourage Referrals For Your Brand\!" — 3.0/5

> **Erin** | *5 April 2021* | Retail | Recommendation rating: 6.0/10
> 
> **Pros**: It's an easy way to incentivize and encourage customers to spread the word and refer your brand. And easy to use on the customer's end also, for both those referring your brand and those receiving the referral. Activity is tracked automatically, but rewards are given manually.
> 
> **Cons**: The level of customization available is fairly low, which made it difficult to add FriendBuy to our website in a seamless and on-brand way. Pricing is on the expensive side compared to some of its competitors. We did experience select customers sharing their referral links virally on places like Reddit - not a bad thing, but be prepared to see some rack up a decent amount of rewards.

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### "Friendbuy provides an easy tool to reward customers and spread our products to others." — 5.0/5

> **Verified Reviewer** | *7 March 2018* | Recommendation rating: 9.0/10
> 
> **Pros**: We love that it's easy for our customers to use whether they are very technical or not. We have used other programs in the past but Friendbuy performs better overall.
> 
> **Cons**: If a customer loses an email, it could be a little easier to resend it to them or look up their details from the backend.

-----

### "Good Product But Support is Extremely Limited" — 5.0/5

> **Tomasz** | *29 April 2020* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: Ease of Software and Integration. It's not a bad program and the initial setup, they were very hands on.
> 
> **Cons**: Customer Support. &#10;&#10;FriendBuy is stuck in the 80's when it comes to customer support. The only way to get in contact with someone in support is emailing them (and the response is dreadfully slow) even for customers that are on their enterprise plan.
> 
> Okay

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/103331/friendbuy)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/referral-management/friendbuy-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/103331/friendbuy> |
| en-GB | <https://www.softwareadvice.co.uk/software/103331/friendbuy> |
| en-IE | <https://www.softwareadvice.ie/software/103331/friendbuy> |
| en-NZ | <https://www.softwareadvice.co.nz/software/103331/friendbuy> |

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